Article Per Year (5 Year)
p-Index From 2020 - 2025
2.832
P-Index
This Author published in this journals
All Journal Majalah Forum Teknik UGM Tesa Arsitektur Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JIAGANIS (Jurnal Ilmu Administrasi Negara dan Ilmu Administrasi Bisnis) Jurnal Ilmiah Arsitektur Jurnal Ilmu Administrasi Negara JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) An-Nadzir : Jurnal Manajemen Pendidikan Islam Clean Energy and Smart Technology Ahsan: Jurnal Ilmiah Keislaman dan Kemasyarakatan Catha Saintifica Menulis: Jurnal Penelitian Nusantara
Heri Hermanto
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : An-Nadzir : Jurnal Manajemen Pendidikan Islam

 1 
PERAN KEPALA SEKOLAH DALAM MENINGKATKAN PEMASARAN JASA PENDIDIKAN DI SMA NEGERI 2 MUARA WAHAU Hermanto, Heri; Ifendi, Mahfud
An-Nadzir : Jurnal Manajemen Pendidikan Islam Vol. 2 No. 01 (2024): Mei
Publisher : MPI STAI Sangatta Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55799/annadzir.v2i01.436

Abstract

Education is seen as a tactical instrument to improve people's standard of living. Leadership is an important component in the management of educational institutions because it produces human resources through internal education who are ready and competent to compete in both local and global contexts. Therefore, to meet society's increasing demands, educators must actively present themselves as qualified professionals. One of them is that the school principal in carrying out his function is managing the marketing activities of educational services for educational institutions by using good strategies to convince stakeholders and the community or customers. The approach used in this research is a qualitative approach with a case study type of research, in which the author investigates and understands directly what happens in the field. The data collection techniques used by the author are observation, interviews, and documentation. This research was conducted at SMA Negeri 2 Muara Wahau. The data analysis technique used by the author was the Miles & Huberman model starting from data condentation, data display, and drawing conclusions and verification. The results of this research are the principal at SMA Negeri 2 Muara Wahau's improvement of marketing educational services using three stages. The first is to analyze the strategy, this is done by first identifying the market with market segmentation, market targeting, and market positioning. Next, the school principal plans using a marketing mix approach, and the last is implementing the existing plan, namely offering good products, effective and efficient promotions, qualified and competent teaching staff, and adequate infrastructure.
Co-Authors Achmad Djunaedi Achmad Djunaidi Ahmad Miftahudin Anggra Prima Ariawan, Ilham Ayu Lestari Ayu Soraya Aziwarti bambangsutrisno Chandra Wahyu Purnomo Deni Aryati fanyurbanoveridaeb Faqih, Nasyiin Fitrotun Nisa’, Ana Fitrotun Nisa’ Hendriani, Adinda Septi Hermawan Hermawan Hidayah, Atinia Indrayani Khaidir Khasani Khasani Machdaliza Mahfud Ifendi Mahfud Ifendi Maksum, Rizal Ma’arif, Samsul Muafani, Muafani Muh Fauzan Muhammad Arrasyid, Faiz Nulngafan, Nulngafan Nur Khofifah, Leni Nurul Azizah, Arifah Putri hanifah, Desty Rifa’i, Rohman S Sudaryono Sania Masruroh, Wulan Saputra, Juli Septi Hendriani, Adinda Septi Hendriani Sri Jumini SRI WIDIA NINGSIH Sudaryono Sudaryono Sunaryo Sunaryo Sunaryo Supardi suryaakbar Syamsahima, Nandaru Tafrichan, Ahmad Wahyu, Joko Nugroho