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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora JURNAL MANAJEMEN AGRIBISNIS Trikonomika: Jurnal Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat DeReMa (Development Research of Management) Jurnal Manajemen Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Performance Kumawula: Jurnal Pengabdian Kepada Masyarakat
Agriani Hermita Sadeli
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

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PENGARUH PENGETAHUAN PRODUK, LABEL ORGANIK KOMUNITAS, DAN PERILAKU PENCARIAN INFORMASI TERHADAP MINAT BELI PRODUK ORGANIK DI KOMUNITAS ORGANIK INDONESIA Lestari, Goldie Shaumy; Sadeli, Agriani Hermita; Pardian, Pandi; Fatimah, Sri
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5200

Abstract

Environmental and food security issues has caused organic farming practice to grow globally, including in Indonesia. One of the problems in Indonesia’s organic farming is the cost of organic certification as well as it’s long process. As a solution to this problem, Komunitas Organik Indonesia took an initiative to form a curration program called White Flower Label to guarantee that their member’s products are indeed organic. This study uses quantitative design and a survey method using questionnaire. The sample size used was 30 respondents. The technique used is explanatory, to explain how product knowledge (X1), community-assessed organic label (X2), and information seeking behaviour (X3) influence purchase intention (Y). The results shows that only information seeking behaviour (X3) has a significant effect on purchase intention, while product knowledge (X1) and community-assessed organic label doesn’t have any significant effect.
TINGKAT KEPUASAN DAN LOYALITAS KONSUMEN XYZ DI JABODETABEK Rizki Fatiha; Agriani Hermita Sadeli; Erna Rachmawati; Lucyana Trimo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5201

Abstract

Rapid technological advances allow access to information about healthy food nowadays is no longer an important issue.  Sellers and buyers can interact directly through the internet without having to go out of the house.    The large number of e-commerce and marketplace options makes competition between retailers even tighter. XYZ is one of the many e-commerce that sells vegetables and fruits. The intense competition amid a pandemic demands XYZ to continue making improvements in service quality and product quality. This study aims to measure the level of satisfaction and level of consumer loyalty of XYZ in Jabodetabek. This research was conducted by distributing questionnaires to XYZ consumers via Instagram’s direct message. The research used a quantitative design with an explanatory survey as the technique of the research. The number of samples used in this study was 96 samples with respondents who happened to shop for vegetables and fruits from XYZ and live in Jabodetabek. Data analysis that was used in the research was descriptive, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that XYZ consumers in Jabodetabek were very satisfied with the services provided by XYZ. They also tend to have a very high level of loyalty.
SIKAP KONSUMEN TERHADAP KOMODITAS EDIBLE FLOWERS (Suatu Kasus pada IJO Hydro Rooftop Garden and Hydroponic Market) Etika Larasati; Agriani Hermita Sadeli
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.3802

Abstract

Floriculture is a potential commodity and is in demand in Indonesia. Edible flowers are one of the consumable floricultural commodities. In Indonesia, the utilization and consumption level of edible flowers is not optimal. In order to maximize the marketing activities of edible flowers, a company must be able to study consumer behavior. Analysis of consumer attitudes is used in this study to determine the tendency of consumers to behave towards edible flower commodities. This study uses a quantitative design and a survey method using a questionnaire instrument. The sample size used was 51 respondents. The method used is a descriptive analysis to analyze respondents' attitudes based on the affective attitude attribute towards edible flower commodities. The results of this study indicate that the majority of respondents' attitudes towards the affective attitude attribute towards edible flower commodities showed good results. The highest affective attitude attribute was in the attribute, which stated that the edible flower commodity was attractive. Meanwhile, the lowest affective attitude attribute is in the attitude attribute 'Important'.
EFEKTIVITAS IKLAN PADA MEDIA SOSIAL INSTAGRAM KOJAMA SHOP DENGAN PENDEKATAN AIDA MODEL Shilla Novira Pertiwi; Pandi Pardian; Lucyana Trimo; Agriani Hermita Sadeli
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4527

Abstract

Many parties such as business people have used technological developments to facilitate their marketing activities. The technology that is often used in marketing, especially in the promotional aspect, is social media instagram. One of the business players who use Instagram as a promotional media is Kojama Shop, an online shop that sells avocado butter and other local fruits. This report is written with objective of knowing the advertising effectiveness of social media instagram Kojama Shop. The sampling technique used to research was convenience sampling on Kojama Shop active followers. This research used AIDA model method which consists of four dimensions; attention, interest, desire, and action. The results prove that the advertisement on Kojama Shop instagram is considered very effective with a value of 4.337 for the attention dimension, 4.26 for the interest dimension, and 4.277 for the desire dimension. Meanwhile, it was considered effective with a value of 4.117for the action dimension. The improvement recommendations for the action dimension are to develop and provide innovations in promotional methods to increase consumer confidence in making purchases. The results of this study also prove that the overall value of the AIDA is considered very effective with an AIDA Rate value of 4.248.
PENGARUH KUALITAS DAN HARGA TERHADAP KEPUASAN PELANGGAN DAN MINAT EWOM SAYURAN ORGANIK DI WARUNG SEHAT 1000 KEBUN Velanda Ahtayary Putri; Agriani Hermita Sadeli; Pandi Pardian; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.349 KB) | DOI: 10.25157/ma.v6i2.3268

Abstract

Organic vegetables are one of the organic food products that are widely consumed by the public, including the customers of Warung Sehat 1000 Kebun. However, the view that the quality and price of organic vegetables is no better and cheaper than non-organic vegetables makes researchers want to know whether it affects customer satisfaction and whether there is an interest of customers to do e-word of mouth (social media) or the wide-ranging internet. This study aims to describe Warung Sehat 1000 Kebun's consumer behavior regarding product quality and prices, to customer satisfaction, and e-word of mouth (eWOM) interest. The method used in this study is an explanatory method to test hypotheses with Partial Least Square (PLS) analysis tools. The results showed that satisfaction was significantly influenced by the quality and price of the product. While e-wom's interest is not significantly influenced by both product quality, product prices, and customer satisfaction.
PREFERENSI KONSUMEN TERHADAP “PRIVATE LABEL” RITEL MODERN DIKAITKAN DENGAN KARAKTERISTIK KONSUMEN: STUDI KASUS PADA PRODUK GULA DI LOTTE MART BANDUNG Elly Rasmikayati; Siti Tari Syamsiah; Agriani Hermita Sadeli; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4780

Abstract

PT Lotte Mart Shopping Indonesia Bandung, as one of the modern retailers in Bandung, has a number of products with private label, including sugar products. This study aims to analyze the relationship between consumer characteristics and consumer preferences for "private label" of sugar products at modern retailers Lotte Mart Shopping Indonesia Bandung. There were 42 research respondents who were private label consumers of sugar products at Lotte Mart who were determined using systematic random sampling technique. The data analysis tool used is cross tabulation. The results of the consumer preference research show that the most ideal size attribute according to the respondents is a sugar size of 1 kg, the private label sugar packaging design has been said to be attractive for the Choice L brand, the clarity of the information is still unclear because the information about the product is not shown clearly. so you have to really pay attention to the packaging of these products. The price attribute and the ease of obtaining sugar products are the main factors for consumers buying sugar products with this private label. Consumers who have a good preference for private label sugar are generally female, aged 36-50 years, have high school education, work as housewives with an income of Rp. 2,000,000-Rp. 4,000,000 per month.
KOMUNIKASI PEMASARAN COFFEE SHOP DALAM SITUASI PANDEMI COVID-19 (Studi Kasus Work Coffee Indonesia Di Bandung) Devi Rahmawati; Pandi Pardian; Iwan Setiawan; Agriani Hermita Sadeli
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4826

Abstract

The number of coffee shops has increased over the past five years. It is driven by the change of the lifestyle of today’s society who chose coffee shops as a place to do activities such as meeting, discussions, working on assigments, etc. The presence of the covid-19 pandemic since the beginning of 2020 also making an impact on various types of businesses including coffee shop. Work coffee indonesia is one of the coffee shops that exposed the impact of the covid-19 pandemic. Although being exposed by the impact of the pandemic, work coffee indonesia still able to survive by doing various promotional activities. Marketing communication becomes one of the tools to maintain the market of business. Therefore this research aims to find out about coffee shop marketing communication in facing the covid-19 pandemic with the work coffee indonesia case study. The method used in this research is qualitative with a descriptive-qualitative design with a research technique used is a case study. It is known in this research that the importance of marketing communication role in maintaining a business and expanding consumer market particularly while experiencing unforseen circumstances such as covid-19 pandemic.
PENGARUH PERSEPSI KONSUMEN MENGENAI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH ALPUKAT MENTEGA SECARA ONLINE (Suatu Kasus Pada Konsumen Kojama Shop) Belva Ilaika Rahmadini Girawan; Pandi Pardian; Agriani Hermita Sadeli; Dika Supyandi
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4782

Abstract

Currently, agricultural products, especially fruit, tend to be enjoyed fresh and a variety of processed products is quite rare, especially in avocados. Now the sale of fresh fruit including avocado is not only available in traditional markets or modern markets but also available in online stores. One of the business players who use social media as a platform for selling fruit is the Kojama Shop. The purpose of this study was to determine the characteristics of avocado butter consumers at the Kojama Shop and to analyze the influence of consumers on product attributes on purchasing decisions for avocado butter online at the Kojama Shop. The sampling technique used in this study was non-probability sampling, namely convenience sampling or accidental sampling with the criteria that the person was an avocado consumer at Kojama Shop. The research method used is multiple linear regression analysis to determine whether each perception has a significant effect on purchases. The results of the F test showed that the variables of quality, price, and brand image simultaneously had a positive effect on the purchase decision of avocado butter at the Kojama Shop. The results of the t test showed that each variable of product quality (0.002), product price (0.002), and brand image (0.000) had a significant and significant effect on the purchase decision of avocado butter at Kojama Shop.
IDENTIFIKASI SUMBER RISIKO PRODUKSI BROKOLI DI GAPOKTAN LEMBANG AGRI, DESA CIKIDANG, KECAMATAN LEMBANG, KABUPATEN BANDUNG BARAT Ade Ramnah; Nur Syamsiah; Agriani Hermita Sadeli; Lucyana Trimo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 1 (2022): Januari 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i1.5861

Abstract

The horticulture sub-sector is an agricultural sub-sector that has an important role in the growth of Gross Domestic Product (GDP) and has enormous potential to be developed in Indonesia. Broccoli is one of the vegetables that has very rapid productivity due to increasing market demand. Gapoktan Lembang Agri is an association of farmer groups that cultivate broccoli vegetables in every activity. however, the productivity of broccoli in Lembang Agri's Gapoktan has fluctuated which hinders the Gapoktan from meeting market demand. The purpose of this study was to identify sources of risk for broccoli production in Gapoktan Lembang Agri. Data analysis in this study used descriptive-qualitative method. The results of the study identified the causes of risk sources for broccoli production in Gapoktan Lembang Agri as many as 22 risk sources.
KINERJA ATRIBUT KUALITAS BUAH LOKAL Agriani Hermita Sadeli; Hesty Nurul Utami
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7239

Abstract

Fruit supply in Indonesia comet from imports and locally. The number of fruit import increased from 2015 to 2020. Its a threat to local fruit agribusiness actors. Therefore, it is necessary to conduct research on the quality of local fruit so that it becomes input for agribusiness actors to increase their competitiveness. This research method is quantitative with survey technique. Data were obtained from the results of filling out questionnaires from 100 respondents who were found in traditional markets and modern markets in Jakarta. Data were processed using Importance-Performance Analysis. The results represent reshness is the most important quality attribute and taste is the attribute with the highest level of performance. Strategies need to be implemented by maintaining the quality of taste, freshness and vitamins, as well as improving appearance attributes and food safety. This can be done by making improvements starting from cultivation, harvesting and post-harvest so that food safety and the appearance of local fruit are imporved and maintained. Further research needs to be done by examining consumer satisfaction with local fruit.
Co-Authors Ade Ramnah Ade Resha Nova Dwiastuty Adriani, Rani Adriel, Jonathan Ahmad Choibar Tridakusumah Anita Cicilia Harimurti Anne Charina Azahra, Shabrina Puti Belva Ilaika Rahmadini Girawan Bobby Rachmat Saefudin Devi Rahmawati Dhanan Sarwo Utomo Diffa Nida Haniyah Dika Supyandi E Supriadi R Eddy Renaldi Elly Rasmikayati Endah Djuwendah Erna Rachmawati Eti Suminartika Etika Larasati Fadjri, Dyah Sekar Taji Nur Febiola, Audia Fernianda Rahayu Hermiatin Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Hepi Hapsari Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Iwan Setiawan Iwan Setiawan Juniar, Rossa Kuswarini Kusno Kuswarini Kusno Lestari, Goldie Shaumy Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Maharani, Nindya Kintan Mahra Arari Heryanto Marlina, Ima Miluniqa Yasmin Mirfazli Muhammad Arief Budiman Natalia, Sora Maria Nur Syamsiah Nur Syamsiyah Nur Syamsiyah Pandi Pardian Putra, Harry Wiyono Qanti, Sara Ratna R, E Supriadi Rahmadian Melati Ramadhani, Nadhifa Zahra Rani Adriani Rani Andriani Budi Kusumo Regina Ramadani Yalanda Rizki Fatiha Ronnie S. Natawidjaja Salimah, Alya Izzati Senjaya, Devi Bellinda SETIAWAN, IWAN Shelsiya Nikela Shilla Novira Pertiwi Siti Tari Syamsiah Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Sulistyodewi Nur Wiyono Supratman, Reza Sylan Supriyadi, E Tobing, Odelia Faustina Br. Tomy Perdana Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Utami, Hesti Nurul Velanda Ahtayary Putri Wima Hatami Yalanda, Regina Ramadani Yosini Deliana Yosini Deliana Yuanita Handayati Zumi Saidah