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All Journal Majalah Kedokteran Bandung Althea Medical Journal Dental Journal (Majalah Kedokteran Gigi) Jurnal Kedokteran Gigi Universitas Padjadjaran Padjadjaran Journal of Dentistry ATIKAN Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Indonesian Journal of Rheumatology Jurnal Bakti Masyarakat Manajemen Jurnal Pengabdian Sosial
Syarief Hidayat
Departemen Kardiovaskular Fakultas Kedokteran Universitas Padjadjaran/Rumah Sakit Dr. Hasan Sadikin Bandung
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Journal : Jurnal Bakti Masyarakat Manajemen

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MENINGKATKAN BRANDING, PACKAGING, PRODUCT, PRICE, DAN TASTE SEBAGAI PELUANG BISNIS BAGI UMKM Nursari, Ayu; Rahyono, Rahyono; Wuryanti, Lestari; Vani, Wulan Septio; Lestari, Tria; Putri, Fadillah Amanda; Hidayat, Syarief; Mungkas, Ihfa
Jurnal Bakti Masyarakat Manajemen Vol 3, No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v3i2.14207

Abstract

MSMEs are able to provide jobs, reduce the number of unemployed and become a means of introducing local products so that they can be known by all levels of society. MSMEs are here because they provide opportunities that are utilized by MSMEs in providing community needs, businesses that are currently viral and provide business opportunities, tastes, prices are affordable to the general public, there are consumers who become loyal customers, availability of raw materials that open up business opportunities, and etc. This study uses qualitative methods, taken from two types of data in this study, namely primary data and secondary data. The purpose of this research is to find out how to improve product packaging branding, price and taste as a business opportunity for MSME. Providing material increases branding on social media mentoring. Mentoring activities were carried out for MSME qummy kit4, after analysis it could be concluded that the main problems faced were branding and marketing, as well as the lack of use of social media. This activity was carried out with the aim of providing education to MSME qummy kit4 regarding branding and the use of social media in product marketing and increasing sales. By doing online marketing, you can expand your product marketing network, because it is easily accessible to anyone, anytime and anywhere.
Co-Authors - Erwinanto, - Achmad Fauzi Yahya, Achmad Fauzi Achmad Shidiq, Achmad Ahmad Rizal Ganiem Amelia, Cindy Putri Amilia Nabhila Anak Agung Gede Sugianthara Ani Melani Maskoen Anugrah Aulia Ulil Amri, Anugrah Aulia Ulil Arlette Suzy Puspa Pertiwi Aryani, Dwi Destaria Augustine Purnomowati Aulia, Disya Jasmine Badai Bhatara Tiksnadi Chaerul Achmad Cindy Putri Amelia Decruz, Ashley Ann Decruz, Ashley Ann Dian Anggraeni Dini Rostiati, Dini Dwiyanti, Tsabitah Mariyah Eka Chemiawan Eriska Riyanti Gildasya Gildasya Hadiana, Hadiana Hutabarat, Debora Inne Suherna Sasmita Irham Rasyid Ismail, Muhammad Taofik Jakobus Runkat, Jakobus Januarsih Iwan Rachman, Januarsih Iwan Julius B. Dewanto, Julius B. Laniyati Hamijoyo Lestari, Tria Mahisa, Delvia Shafa Meirina Gartika Miryasandra, Astari Muhammad Rizki Akbar, Muhammad Rizki Mungkas, Ihfa Nabhila, Amilia Olivia Olivia Pintoko Tedjokusumo, Pintoko Putri, Fadillah Amanda Rahyono Rahyono Ramadhani, Revanti Ramadhani, Revanti Risti Saptarini Primarti Roosje Rosita Oewen, Roosje Rosita Ruseka, Fahmi Damarjati Sativa, Liariza Sheila Sumargo, Sheila Toni Mustahsani Aprami, Toni Mustahsani Vani, Wulan Septio Wuri Handayani Wuryanti, Lestari Yahya­, Achmad Fauzi Yetty Herdiyati Yetty Herdiyati, Yetty