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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Manajemen dan Agribisnis Indonesian Journal of Agricultural Science JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Business Review and Case Studies International Journal of Social Service and Research Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Heny Kuswanti Suwarsinah
School Of Business, Bogor Agricultural University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Manajemen dan Agribisnis

 1 
SISTEM Tata niaga KEDELAI DI DESA CIPEUYEUM, KECAMATAN HAURWANGI, KABUPATEN CIANJUR Aldha Hermianty Alang; Heny Kuswanti Suwarsinah
Jurnal Manajemen & Agribisnis Vol. 10 No. 3 (2013): Vol. 10 No. 3, November 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (871.128 KB) | DOI: 10.17358/jma.10.3.165-174

Abstract

ABSTRACTThe objectives of this research were 1) identify the channel, institution, and trade system function of soy in Cipeuyeum Village, Haurwangi District, Cianjur, 2) Analyze the structure and the behavior of soy market in Cipeuyeum Village, Haurwangi District, Cianjur, also 3) Analyze the efficiency of soy trade system at each channel with trade channel margin approach, farmers’ share and profit-cost ratio (π/c). Qualitative and quantitative analysis were used to analyze the data. Qualitative analysis includes: channel and institution of the trade system, analysis of farmers and institutions functions involved in the trade system, analysis of market structure and behavior, trade system margin analysis, farmers’ share analysis, and analysis of π/c ratio.  There are four channels of marketing system in this village with five institutions that identified with the snowball method. The institutions within the trade systems perform their own function and face diverse market structures. Quantitative analysis showed that the most efficient channel is the one with Rp917 for the trade margin, 85,89% for the farmer’s share value, and 7,06 for profit-cost ratio. Therefore, Soybean Farmers should not sell the entire stock system directly to large traders without going through the small traders as it will increase the share of the farmers.Keywords: soy agribusiness, Cipeuyeum village, demand for soy, trade system of soy, soyABSTRAKTujuan dari penelitian ini adalah 1) mengidentifikasi saluran, lembaga, dan fungsi tata niaga kedelai di Desa Cipeuyeum, Kecamatan Haurwangi, Kabupaten Cianjur, 2) menganalisis struktur dan perilaku pasar kedelai di Desa Cipeuyeum, Kecamatan Haurwangi, Kabupaten Cianjur, dan 3) menganlisis efisiensi tata niaga kedelai pada setiap saluran yang ada dengan pendekatan margin tata niaga, farmer’s share, serta rasio keuntungan terhadap biaya (π/c). Analisis data dilakukan secara kualitatif dan kuantitatif. Analisis kualitatif  meliputi: saluran dan lembaga tata niaga, analisis fungsi tata niaga petani dan lembaga yang terlibat, analisis struktur dan perilaku pasar, Analisis margin tata niaga, analisis farmer’s share, dan analisis rasio π/c. Terdapat empat saluran tata niaga dengan lima lembaga yang diidentifikasi dengan metode snowball. Lembaga tata niaga ini masing-masing melakukan fungsi dan menghadapi struktur pasar yang beragam. Analisis kuantitatif menunjukkan satu saluran tata niaga yang paling efisien dengan margin sebesar Rp917 nilai farmer’s share sebesar 85,89%, dan rasio keuntungan terhadap biaya sebesar 7,06. Oleh karena itu, Petani sebaiknya melakukan penjualan kedelai tidak dengan sistem borong dan langsung kepada pedagang pengumpul besar tanpa melalui pedagang pengumpul kecil karena akan menambah share petani tersebutKata kunci: agribisnis kedelai, Desa Cipeuyeum, permintaan kedelai, tata niaga kedelai, kedelai
The Pricing System of Red Onion and Red Chili Commodities Heny Kuswanti Suwarsinah; Naafi Fatimah Harwanti; Hastuti Hastuti; Muhammad Firdaus
Jurnal Manajemen & Agribisnis Vol. 15 No. 2 (2018): JMA Vol. 15 No. 2, July 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1138.654 KB) | DOI: 10.17358/jma.15.2.150

Abstract

The prices of red chili and red onion commodities tend to fluctuate and have high margin rates, causing inefficiency of prices. On the other hand, the demand for red chili and red onion will increase as the number of population increases. This study aimed to analyze the factors and behaviors that can affect the pricing system on red onion and red chili in East Jakarta by using the Vector Error Correction Model and Game Theory. The results showed that the producer and wholesale prices of red onion and red chili commodities contribute to the price discovery at the consumer level. Maximum profit is achieved by retail merchants when they adopt prices in collusion as a dominant strategy.Keywords: red onion, red chili, game theory, price, VECM
The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image Syaprudin, R.; Simanjuntak, Megawati; Heny Kuswanti Suwarsinah
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.44

Abstract

Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on consumer preference for chicken nuggets through the brand image formed in the market. The respondents consisted of 251 individuals who were selected through voluntary sampling. These respondents were people who had consumed Fiesta and So Good brand chicken nuggets in the last three months. Data were collected through an online questionnaire and analyzed using descriptive and Structural Equation Modeling. The results for Fiesta show that place has a significant effect on brand image. Meanwhile, product, reference group, and brand image have a significant effect on brand preference. The results for Fiesta also indicate that brand image is an intervening variable. Therefore, this study concludes that place significantly affects brand preference through brand image. For So Good, the results show that place and promotion significantly affect brand image, but product, price, and reference group have no significant effect on brand image. Furthermore, product, reference group, and brand image significantly affect brand preference. The indirect effects of So Good's brand with brand image as an intervening variable indicate that place significantly affects brand preference through brand image. Keywords: brand image, chicken nugget, marketing mix, preference, the reference group
Co-Authors ., Harianto Adhyta Puspita Summase Aditya Kusuma Mahabirama Aldha Hermianty Alang Amzul Rifin Andina Dyah Rahmadhani Aditya Andriyono Kilat Adhi Angelia Leovita Arif Imam Suroso Arifah Qurrotu Aina Burhanuddin Burhanuddin Decy Ekaningtias Eko Agus Prasetio Endang Gumbira Sa'id Fauziana, Diyah Ratna Gultom, Novianti Br Hastuti Hastuti Hepi Risenasari Illah Sailah Julia Mardalisa Kuntjoro Kuntjoro Lainatussifa Lainatussifa Lukman M. Baga Maria Trisanti Saragih Marimin , Megawati Simanjuntak Muhammad Firdaus Muhammad Firdaus Muhammad Irfan Ghifari Naafi Fatimah Harwanti Natalia Puteri Widiastuti Palupi Permata Rahmi Puspi Eko Wiranthi Putri Kusumaningtyas Qiki Qilang Syachbudy Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ririn Wulandari Riza, Chiko Muhamad Rizma Aldillah Sahara Saputra, Prabetti Amriyadi Simajuntak, Megawati Sugiharto Soeleman SULISTIOWATI Suwarsinah Daryanto Syaprudin, R. Ujang Sumarwan Utami Nuraniputri Wahyu Budi Priatna Yusuf, Eva Zhoriva