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All Journal Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Komunikator Jurnal Kajian Komunikasi Martabe : Jurnal Pengabdian Kepada Masyarakat Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Prosiding Seminar Nasional Program Pengabdian Masyarakat Journal of Islamic Communication and Counseling Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Rhafidilla Vebrynda
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Wacana: Jurnal Ilmiah Ilmu Komunikasi

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MANAJEMEN PRODUKSI KONTEN ‘SKETSAMU’ DI YOUTUBE MUHAMMADIYAH CHANNEL Rhafidilla Vebrynda
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.1999

Abstract

Muhammadiyah is one of the largest Islamic organizations in the world. In the midst of the development of social media, YouTube has become one of the choices for Muhammadiyah's da’wah media. SketsaMu is one of the da'wah video rubrics on the Muhammadiyah YouTube Channel (Muhammadiyah's official YouTube). This research focuses on the management of YouTube content production in the SketsaMu rubric. This study uses the concept of Eli M Noam about the key factors for the success of media production, there are, risk reduction, product development and organizational structure. This research use case study with qualitative research method. Data collection uses interviews, observations and documentation. This study found that the first concept of reduction is by adjusting the target audience and distributing the platform. The second concept is in the product development process, namely by writing, editing, revising and developing programs. The last factor of the organization is still not implemented optimally, all production processes to distribution are still carried out by one team, so the workload becomes a lot.
Co-Authors Aceng Abdullah Aceng Abdullah Akbar, M Audha Fareza Al Banna, Dzar Elsyi Fitriani Eni Maryani Meutia Galuh Utami Muhammad Zakiy Rhafidilla Vebrynda Siti Bahiroh Syifa Amin Widigdo, Mohammad Venn Okta Suryadarma Wardana, Linda Kusumastuti