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All Journal Journal of Education and Learning (EduLearn) Channel : Jurnal Komunikasi Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat ETTISAL Journal of Communication INJECT (Interdisciplinary Journal of Communication) Journal of Media and Communication Science (JcommSci) Jurnal Ilmu Komunikasi Dan Media APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Muhamad Nastain
Universitas Mercu Buana Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Journal of Media and Communication Science (JcommSci)

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Consumer Buying Interest: Survey of Shopee Consumers in Yogyakarta Astri Wulandari; Dessy Putri Wahyuni; M. Nastain
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 3 (2021): JCommsci Vol 4 No 3 2021
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i3.152

Abstract

The digital era has led consumer behavior to shop online. It is undeniable that online shopping is indeed more in demand by some consumers because of various supporting factors. Shopee is an online shop application with many features so that consumers can easily shop, explore and even easily create an online store and sell products. This study uses quantitative research methods to see the effect of buying interest in Shopee online shopping in Yogyakarta. Sources of data were obtained from primary and secondary data with cluster sampling technique to 500 respondents. The results showed that each indicator of buying interest showed positive and significant results. The Transactional Interest indicator is included in the value category with a percentage of 34%, and then for Reference Interest, it has a percentage order of 69% with a very high category. Then for Preferential Interest, the order of category is very high at 70%, and Explanative Interest with a high percentage category at 58%.
Co-Authors Agung Dimas Dibrata Annisa Rachmawati Shaliqat Aryani, Eka Ayu Romauli Octisa Chandra Satya Bintara Cinta Sani Dessy Putri Wahyuni Eugenia Desta Riana Putri Faiq Rivaldy Grace Deborah Victoria Idza Carolin Kamila Alfiana Rahme Khalifi Arrahman luky kurniawan, luky Meitha Tri Herliyana Muhammad Arif Fuadi Nafida Hetty Marhaeni Natri Sutanti Noviar Jamaal Kholit Nurdiarti, Rosalia Prismarini Nuryana, Zalik Palasara Brahmani Laras Ririn Apriyanti Sarah Dina Serafine Angelina Yudianto Setiyoko, Agus Sisilia Yuanita Sutarso Wulandari, Astri Yeni Febrianty