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All Journal Research Report - Social Science Jurnal Administrasi Bisnis AdBispreneur Jurnal Manajemen Indonesia Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Business Management Journal Program Studi Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Kajian Branding Indonesia Journal of Marketing Innovation Jurnal Manajemen Maranatha
Alexander Joseph Ibnu Wibowo
Universitas Prasetiya Mulya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Manajemen Indonesia

 1 
HUBUNGAN EKUITAS MEREK DAN KINERJA PERUSAHAAN Alexander Joseph Ibnu Wibowo
Jurnal Manajemen Indonesia Vol 18 No 3 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.14 KB) | DOI: 10.25124/jmi.v18i3.1735

Abstract

This study aims to analyze the relationship between customer-based brand equity and company performance based on a scientific article entitled "Measuring customer-based restaurant brand equity - investigating the relationship between brand equity and firms' performance" written by Kim and Kim (2004), and published in the journal Cornell Hotel and Restaurant Administration Quarterly, Vol. 45 Issue 2, pp. 115-131. Critical review is addressed both on the theory aspects and method. This study also describes the trends of previous researches on brand equity in Indonesia, including those related to fast food. This study is expected to be able to explain in more detail the comparison of findings of Kim and Kim (2004) in Korea, and those in Indonesia by Putri, et al. (2015), and Lupani and Jorie (2015). The findings of Putri, et al. (2015) are similar to those of Kim and Kim (2004) in which KFC brand equity ranked second highest after McDonald's in Korea. Korean consumers are more loyal to KFC restaurants than Indonesian consumers. So, Indonesian consumers are more likely to switch to other brands. Furthermore, the findings of Lupani dan Jorie (2015) are different from the ones of Kim dan Kim (2004). Lupani dan Jorie (2015) states that the perception of restaurant quality received the highest rating, whereas the opposite phenomenon is shown by Kim and Kim (2004). Keywords—Customer-Based Brand Equity, Performance, Korea, Indonesia, Literature Review Abstrak Makalah ini bertujuan untuk menganalisis hubungan antara ekuitas merek berbasis pelanggan dan kinerja perusahaan berdasarkan artikel ilmiah yang ditulis oleh Kim dan Kim (2004). Tulisan mereka berjudul "Measuring customer-based restaurant brand equity - investigating the relationship between brand equity and firms' performance" dimuat di jurnal Cornell Hotel and Restaurant Administration Quarterly, Vol. 45 Issue 2, pp. 115-131. Telaah kritis dilakukan baik terhadap aspek substansi teori maupun metode. Tulisan ini memaparkan pula tren penelitian sebelumnya tentang ekuitas merek dalam konteks Indonesia, termasuk tren yang berkaitan dengan makanan cepat saji. Kajian ini diharapkan mampu menjelaskan secara lebih mendalam lagi perbandingan antara temuan studi Kim dan Kim (2004) dalam konteks Korea dengan temuan studi lain dalam konteks Indonesia, yang ditunjukkan oleh studi Putri, dkk. (2015) serta Lupani dan Jorie (2015). Temuan Putri, dkk. (2015) serupa dengan hasil penelitian Kim dan Kim (2004) di mana ekuitas merek KFC menempati rating tertinggi kedua setelah McDonald’s di Korea. Selain itu, konsumen Korea lebih loyal terhadap restoran KFC dibandingkan konsumen Indonesia. Jadi, konsumen Indonesia memiliki kemungkinan lebih besar untuk beralih ke merek selain KFC. Lebih lanjut, temuan studi Lupani dan Jorie (2015) berbeda sekali dengan temuan studi Kim dan Kim (2004). Lupani dan Jorie (2015) menyampaikan bahwa persepsi kualitas restoran memperoleh penilaian tertinggi. Sebaliknya, Kim dan Kim (2004) menyebutkan bahwa persepsi tersebut memperoleh penilaian terendah. Kata kunci—Ekuitas Merek Berbasis Pelanggan, Kinerja, Korea, Indonesia, Telaah Literatur
Car Sharing in Marketing Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo; Megawati Simanjuntak
Jurnal Manajemen Indonesia Vol 22 No 2 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i2.4291

Abstract

The objective of this article is to explore several studies on Car Sharing (CS) in the marketing discipline. A total of 1,251 articles was collected from several journals in the Q1 Schimago category. Of these number 165 articles were chosen for research goals. A detailed investigation reduced this amount to 50 articles. The content analysis technique is applied by examining some key aspects, such as theme, authorship, research type, scope, and research design. The results of this study show that top-class journals have not published many articles about CS in the marketing discipline, but this does show an upward trend. Most articles are empirical papers. In general, the findings show a shift in the focus of CS studies in the marketing discipline over time. Keywords—Online transportation; Sharing economy; Car sharing; Marketing; Content analysis
Co-Authors Ali, Alavi Alicia, Celyn Alvina A. G. Ginting Bernardinus Realino Yudianto Budi Suharjo F Nugro Hardianto Firdaus, Ghafiki Keysha Fransisca Mulyono Gabriella Scarlett Gandhi Pawitan Grace Ilona Subagio Handyanto Widjojo Hendrawan, Ranny Marcella Kevin, Pascalis Madeline, Victoria Megawati Simanjuntak Novi Amelia Odelia, Franciska Phoebe, Phoebe Richarta Jawhar Ricky Reksoprawiro Sabrina Lioe Suherman Widjaja Ujang Sumarwan Winarno, Ahmad Faizy Yohanes Eko Widodo Yudianto, Bernadinus Realino Yudianto, Bernardinus Realino