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All Journal Jurnal Bisnis dan Ekonomi Zenit Proceeding SENDI_U JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ekonomi Manajemen Sistem Informasi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Bakti Masyarakat Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Patria : Jurnal Pengabdian Kepada Masyarakat Community Empowerment Jurnal Ilmu Multidisplin Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Maranatha
Kartika Imasari Tjiptodjojo
Universitas Kristen Maranatha, Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

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Perilaku Impulse Buying Pengguna Shopee Masa Pandemi Covid-19 Kevin Aurelius Wijaya; Kartika Imasari Tjiptodjojo
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i4.3211

Abstract

The emergence of the Covid-19 era has affected various aspects of people's lives where this also influences the consumer behavior of the community which consists of the variables of viral marketing, impulse buying, and customer trust. This study aims to determine the impact of changes in consumer behavior during the Covid-19 pandemic. The data collection technique was carried out using non-probability sampling with a purposive sampling technique and distributed through questionnaires through social media. The population used is active users of social media and the Shopee application in the city of Bandung. The targeted number of respondents is 115 respondents. The path analysis technique is used as a data exposure technique and is processed with the help of the SPSS application. This study reveals the results where viral marketing has an effect on impulse buying and customer trust, while customer trust does not affect impulse buying, and also customer trust does not mediate the indirect effect of viral marketing on impulse buying.
Pengaruh Online Customer Review dan Rating Terhadap Keputusan Pembelian yang Dimediasi dengan Kepercayaan Joy, Stella Kenisya; Tjiptodjojo, Kartika Imasari
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i2.6241

Abstract

Easy access to information has provided changes and advances in the marketing world. One of the access to information that helps consumers in their behavior is the reviews and ratings feature, the presence of reviews and ratings features affects various aspects of people's behavior, one of which is trust. The trust formed in consumers will have an impact on purchasing behavior. This research aims to understand the impact of reviews and ratings on people's purchasing behavior through the role of trust. Research was conducted on 105 respondents with the criteria of having visited, read reviews and ratings, and made purchases at Ben and Lou Coffee. The questionnaire was distributed intentionally to respondents who fit the requirements and then tested using the path analysis. Research findings show that online customer reviews and ratings have an influence of 66.9% on purchasing decisions, while there is no influence of online customer reviews and ratings on purchasing decisions mediated by trust.
Co-Authors A. Rinny Maharsi Adinata, Julianto Agatha Evania Alanarima Aliwinoto, Christine Allen Kristiawan Allen Nur Saputri Almunaf, Dhiaz Indrazaprila Anny Nurbasari Aprianti, Wina Aribowo, Agus Ariesya Aprillia Asni Harianti Bram Hadianto Cen Lu Cen Lu Chandra Kuswoyo Felicia Abednego Grestina Naomi Widia Soya Hadi Nasbey Harianja, Immanuela Nobella Sertina Henky L. Suwarno Henky Lisan Suwarno Hidayatullah , Hasan Ida Ida Ika Gunawan Jessica Agrippina Fedora Joy, Stella Kenisya Kevin Aurelius Wijaya Kezia Kurniawati Kezia Kurniawati Kezia Kurniawati Nursalin Kristiawan, Allen Luthfiyyah, Nisriinaa Maya Malinda Nonie Magdalena Nur Nur Robby Tan Rony Setiawan Rully Arlan Tjahyadi Sipayung, Helena Margaretha Sitanggang, Natashya Ketrine Surya Setyawan Vanessa, Angelica Vinsensius Vinsensius Wawan Kuswandana Yolla Margaretha