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Journal : Jurnal Pengabdian Teknologi Tepat Guna

SOSIALISASI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH BERBASIS MARKETPLACE DI DESA DIBAL KABUPATEN BOYOLALI Arif Yulianto; Meydiasya Huda Aqilla; Muhammad Aziiz Al Rasyid; Jilang Rahmadania
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 3 No 2 (2022): Jurnal Pengabdian Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v3i2.1045

Abstract

Abstract: The lack of knowledge of the MSME community regarding the use of technology in marketing makes the marketing of MSME products less than optimal, especially in the midst of a pandemic condition like today. Therefore, this community service is carried out with the aim of introducing the use of internet technology in marketing MSME products. Community service activities (PKM) aim to provide education about the importance of developing market place-based micro, small and medium enterprises, so that MSME products can be sold to the maximum during the pandemic. this covid.   The activity was carried out in Dusun Wangkis rt 02 rw 07 Dibal, Ngemplak Boyolali. Benefits of the activity: (a) application of digital marketing (shopee), (b) utilization of household waste in the form of plastic, cardboard, straws, coffee  packs. The positive impact of community service is the introduction of the importance of social media and digital marketing for sales.   Keywords: Training, digital marketing, entrepreneurs, household waste, Dibal
TRAINING FOR PAINTING WASTE BAGS FOR THE CREATIVITY OF WANGKIS SHILDREN CHILDREN Arif Yulianto; Fikri Ardian; Andhika Bayusena; Fatahillah Rais Fathoni
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 3 No 2 (2022): Jurnal Pengabdian Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v3i2.1047

Abstract

Abstract : Efforts to plant Clean and Healthy Behavior (PHBS) need to be instilled in children from an early age. Trash painting training aims to foster Clean and Healthy Behavior (PHBS) because seeing existing trash cans tends to be dull and less attractive to children. The purpose of painting a trash can, which is to make children interested in throwing trash in its place, a moral message that is easily understood through the pictures depicted, and able to make the trash can product as a place of entrepreneurship. The activity carried out involved 90 students, consisting of all students of Large and Small Kindergarten. Implementation techniques use “brainstorming” and persuasive methods. Through these two methods children can be encouraged to bring up their ideas and imagination. With that in mind, the students’ creativity is honed and developed well, as evidenced by the results of painting on trash cans that are colorful and contain certain moral messages.   Keywords: Training, Barrel Painting, Creativity.
Packaging Design as Visual Branding for Snack Food Products Produced by KWT Gajah Tani Makmur in Gajahan Village, Colomadu, Karanganyar Wibowo, Yudi; Yulianto, Arif
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 6 No 1 (2025): Teknologi Tepat Guna (TTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v6i1.1893

Abstract

Product packaging is an important for introducing products to the market. Through its packaging, a product can be known and remembered about the product's existence so the brand image is built. Snacks consisting of Fish Crackers and Fish Sticks produced by KWT (Women's Farmers Group) Gajah Tani Makmur do not yet have representative packaging as effective promotional media, because they are only wrapped in plain plastic, so they do not show a strong image about the product being wrapped. The aim of this product packaging design is to create a packaging design for snacks produced by KWT Gajah Tani Makmur so that it has a product image that can encourage strategic product promotion. The packaging design uses a design method with a Design Thinking approach, it means the strategy design focuses on solving problems of producer as design’s client, it is about product promotion problems of KWT Gajah Tani Makmur products. Qualitative data collection was carried out through observation, interviews and literacy studies. Qualitative data analysis is carried out by identifying strengths, weaknesses, opportunities and threats (SWOT). The result is a packaging prototype that shows brand identity that is ready to be used as promotional media. Keywords: Design, Packaging, Visual Branding
Packaging Design as Visual Branding for Snack Food Products Produced by KWT Gajah Tani Makmur in Gajahan Village, Colomadu, Karanganyar Wibowo, Yudi; Yulianto, Arif
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 6 No 1 (2025): Teknologi Tepat Guna (TTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v6i1.1893

Abstract

Product packaging is an important for introducing products to the market. Through its packaging, a product can be known and remembered about the product's existence so the brand image is built. Snacks consisting of Fish Crackers and Fish Sticks produced by KWT (Women's Farmers Group) Gajah Tani Makmur do not yet have representative packaging as effective promotional media, because they are only wrapped in plain plastic, so they do not show a strong image about the product being wrapped. The aim of this product packaging design is to create a packaging design for snacks produced by KWT Gajah Tani Makmur so that it has a product image that can encourage strategic product promotion. The packaging design uses a design method with a Design Thinking approach, it means the strategy design focuses on solving problems of producer as design’s client, it is about product promotion problems of KWT Gajah Tani Makmur products. Qualitative data collection was carried out through observation, interviews and literacy studies. Qualitative data analysis is carried out by identifying strengths, weaknesses, opportunities and threats (SWOT). The result is a packaging prototype that shows brand identity that is ready to be used as promotional media. Keywords: Design, Packaging, Visual Branding