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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA MODELING: Jurnal Program Studi PGMI Juring (Journal for Research in Mathematics Learning) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) SEIKO : Journal of Management & Business Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal AGRINESIA: Jurnal Ilmiah Agribisnis Jambura Agribusiness Journal Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Agro Bali: Agricultural Journal Jurnal Ners MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) MALLOMO: Journal of Community Service Agrimansion: Agribusiness Management & Extension Jurnal Agristan Jurnal Sains Agribisnis Agroteksos Jurnal Pengabdian Masyarakat Teknologi Pertanian AGRI-SOSIOEKONOMI Agricultural Review Jurnal SUTASOMA Multidiscience: Journal of Multidisciplinary Science Journal of Industrial Relations Studies
Ria Indriani
Universitas Diponegoro
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Social Sciences Other

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Journal : Jambura Agribusiness Journal

 1 
Does Quality of Social Media Marketing Affect Purchasing Decisions On Soba Padu SMEs? Wibowo, Larasati Sukmadewi; Indriani, Ria; Haris, Miftahul Jannah Abdul
Jambura Agribusiness Journal VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v4i2.16425

Abstract

Decreasing in sales of Soba Padu products nowadays, has an impact on SMEs that produce this traditional snack. Beside this condition, it is important to see what happen with the social media marketing as one of sales method on Soba Padu SMEs. This study aims to described the use of social media marketing in Soba Padu SMEs and to analyze effect of social media marketing on purchase decisions. Data sourced from primary data using 30 respondents that purchased Soba Padu. The data were analyzed using multiple regression analysis techniques. The results show that Soba Padu SMEs uses messenger features on Facebook and marketplaces as a communication tool in social media to the customers, and the producer uploaded photos and videos as promotion tools. The research finding are convenience (X1) and trust (X2) variable did not effect the purchasing decisions (Y), whereas information quality (X3) have a positive and significant influence on the purchasing decisions (Y). It was proof that if the quality of information on social media marketing is getting better, then the purchasing decisions of Soba Padu will increase by the interested of consumer to buy. It can made the increase of sales performance so the Soba Padu SMEs will be able to maintain business continuity.
Analysis of Supply Chain Performance of Banana Chips In Dahlia MSMEs Haras, Abdul Fajar; Indriani, Ria; Bakari, Yuliana
Jambura Agribusiness Journal VOLUME 5, ISSUE 1, 2023: JULY-DECEMBER
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v5i1.19205

Abstract

This study aims to analyze the performance of Banana chips supply chain management in Dahlia MSMEs, Gorontalo City in August-September 2022. This research method is a case study using primary and secondary data types. Data analysis techniques used in this study is the analysis of Supply Chain Operation Reference (SCOR) which then the calculation results will be compared with the data Benchmark. The results showed that of the 4 attributes with 7 assessment indicators only 4 indicators are in the superior category, namely perfect order fulfillment, delivery performance, cash to cash cycle and order fulfillment cycle while the other 3 indicators are volume flexibility, lead time and daily inventory are in the advantage category with the total cost used for Banana chips supply chain process is IDR. 7,560,000 in one production process. The impact for managerial is because the lead time that has not reached a superior position has a strong relationship with volume flexibility where long waiting times will result in the inability of the supply chain to maintain the flexibility of production volume, of course, this will have an impact on daily inventory, because it still have to wait for the schedule for the delivery of raw materials plus the production and marketing process.
Co-Authors Abdussamad, Siti Nurcahyati Aloiya, Sindy Amir Halid Andi Sulastri Anita Setyawati Asda Rauf Azahra, Vinie Basoly, Rahmad Ali Imron Bobihu, Ijhan Boekosoe, Yuriko Buka, Ravani Cahyani, Nisa Dwi Cang, Putri Ahmad Depi Fitraini Didipu, Apriyani A. Djailani, Alfian Echan Adam Frengki, Adi Gobel, Abdul Rahman Haras, Abdul Fajar Haris, Miftahul Jannah Abdul Harun, Megawaty Hennita, Hennita Hippy, Muh Zubair Ibrahim, Nurain Indriani, Lusi Irwan Bempah Ismail, Milawaty Johan, T.M. Kaina, Melin Karlena Arsyad Kere, Margaretha kurnia, Hendra Ladiku, Sri Rahmawaty Larasati Sukmadewi Wibowo Lasena, Nurhayati Mahmud, Rustam Mahmud, Sri Anggita Maneku, Atika Manto, Rizky Amalia Marjan, Nursella Mayasari Yamin, Mayasari Moya, Hendrikus Muhammad Husni Mukhlis Mukhlis Nggadu, Sri Jayanti Veratika S. Nur Silfiah Amin Pamungkas, Bayu Alam Pontoh, Moh Fais Rahim, Nur Cindi Rahim, Sri Yundi Ramlan Mustafa Reni Oktaviani Saputro, Dio Reski Septiani, Tiara Tri Sinaga, Yakobus Sinaga5, Yakobus Lau De Yung Soga, Purna dewinta Stevani Basry Supriyo Imran Suryanah, Agustina Syukur, Rafiq Ramdan Tangahu, Rivan Utami, Siti Shafwah Ratna Wibowo, Hadi Setyo Widya Rahmawaty Saman Yanti Saleh Yul Alfian Hadi . Yuliana Bakari Yunus, Fitra Yuriko Boekoesoe Yusup, Alpian Zulham Sirajuddin