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Journal : Jurnal Ilmiah Pariwisata

Pengaruh Citra Merek dan Harga Terhadap Minat Beli di Koi Thé Mall Central Park Jakarta Linda Desafitri RB; Rahmat Ingkadijaya; Sheila Canistha Angelina
Jurnal Ilmiah Pariwisata Vol 26 No 2 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i2.1544

Abstract

This study aims to determine brand image and price on buying interest at Koi Thé Mall Central Park Jakarta. The research method used in this research is multiple linear regression with quantitative qualitative research. The population in this study are consumers of Koi Thé Mall Central Park Jakarta. The sample in this study amounted to 100 respondents. The sampling technique used is purposive sampling. The results of the study partially brand image and price have a significant effect on buying interest at Koi Thé Mall Central Park Jakarta. Brand image is a seller's promise to consistently provide certain benefits and services to buyers. Prices are adjusted to the benefits received by consumers, where consumers want the price paid in accordance with the benefits received. It is recommended that Koi Thé improve its brand image by expanding its sales market, so that consumers can find KOI Thé products in the area where consumers live. Koi Thé must be able to regulate and determine the price of the product properly in accordance with the quality and quantity of the product so as not to lose competition with other bubble drink brands. Keywords: Brand Image, Price, Buying Interest
Strategi Pengelolaan Desa Wisata Untuk Meningkatkan Kunjungan Pelancong Ke Desa Wisata Kreatif Terong Kecamatan Sijuk Kabupaten Belitung Rahmat Ingkadijaya; Ferdi Emansyah; Sri Mariati
Jurnal Ilmiah Pariwisata Vol 27 No 3 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i3.1635

Abstract

This study aims to analyze management strategies for developing and increasing tourist interest in visiting the Terong Creative Tourism Village. This study uses the SWOT analysis method with observations, interviews, documentation, and questionnaires to the Belitung Regency Tourism Office, Terong Village Government, Pokdarwis, the community, and tourists. The results of this study indicate that the main strategy produced is the SO strategy, with the highest score of 3.70 in position I, which has an aggressive growth policy strategy. In implementing this strategy in the future, the Terong Creative Tourism Village must continue to preserve customs and culture, increase tourist attractions, increase tourism promotion by making cultural arts performances and collaborate with MSME artisans so that they can make souvenirs for tourists with sources. Funds and management of Mangrove forests, Aik Deer tourism. Berehun, arrangement of agro-tourism areas, Bukit Tebalu area, culinary tourism, and so on. Keywords: Management Strategy, Tourist Attraction
Potensi dan Peluang Birdwatching di Taman Hutan Raya (Tahura) Banten Chotibul Umam; Rahmat Ingkadijaya; Ismeth Emier Osman
Jurnal Ilmiah Pariwisata Vol 28 No 1 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i1.1636

Abstract

Taman Hutan Raya (tahura) banten has a natural tourist attractions, such as waterfalls is curug gendang and curug puteri which are often visited by tourists. on the other hand, tahura banten also has a diversity of fauna in the form of endemic birds which are suspected to be a special interest tourist attraction. the purpose of the study was to identify the potential and opportunities of tahura banten as a birdwatching. observations, interviews and documentation were carried out at tahura banten to obtain data on the potential and opportunities for birdwatching with focus group discussions (fgd) with local governments and tourism actors. swot analysis is carried out to formulate a strategy for the tourism component. based on the analysis, the potential for birdwatching tourism in tahura banten found six endemic bird species, tahura banten is also one of the target bird watchers of endemic species on the island of java. in order for the potential strategy and opportunities for bird watching in tahura banten to be implemented, it is necessary to improve the quality of services and improve the quality of tourist facilities. Keywords: Tahura Banten, Birdwatching, Endemic Birds
Menginvestigasi Hubungan antara Citra Kuliner, Restoran, dan Kegiatan Kuliner terhadap Keinginan Berkunjung Ke Kawasan Petak Sembilan Yudhiet Fajar Dewantara; Purwanti Dyah Pramanik; Rahmat Indra Pratama Anom; Willy Arafah; Rahmat Ingkadijaya
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1702

Abstract

The food tourism image, which includes the notion of food, huts, and food activity, is formed by visitors’ perceptions through their experiences. The study aimed to investigate the correlation of food image, huts image, and food activity culinary partially on visitors’ willingness to visit Kawasan Petak Sembilan (KPS) Glodok West Jakarta. Ninety respondents were employed, which were chosen by purposive sampling. The data was analyzed by SMART-PLS. The study reported that huts and food activity images partially correlated positively and significantly with visitors’ willingness to visit. However, the food image didn’t link to visitors’ desire to see it. The KPS is suggested to promote authenticity, inherent to the uniqueness of a destination’s culture and Buddhist temple cuisine. In contrast, many visitors visit KPS for worship in the temple. Keywords: Food Tourism Image, Gastronomy, Intention To Visit, Visitors
Co-Authors Adhi Trirachmadi Mumin Agus Maulana Aldora, Mega Amrullah Amrullah Angela, Patricia Naomi Anggara, Ary Anis Darsiah Anjarani, Puti Minang Arafaf , Willy Ardiansyah, Syauqi Boediman, Surya Fadjar Bunasor Sanim Chotibul Umam Chotibul Umam Dewantara, Yudhiet Fajar Dewi, Triana Rosalina Doni Muhardiansyah Elissa Letsoin Emenina Tarigan, Emenina Emier Osman, Ismeth Ervina Taviprawati Fachrul Husain Habibie, Fachrul Husain Ferdi Emansyah Fetty Asmaniati Fetty Asmaniaty Grace Mailo Gratia Wirata Laksmi Gratia Wirata Laksmi Haryono, Joko Heddy Shri Ahimsa Putra FIB UGM Heddy Shri Ahimsa Putra FIB UGM Heny Ratnaningtyas Heny, henyratnaningtyas Hera Oktadiana Hera Oktadiana, Hera Husain Habibie, Fachrul Irfal Janianton Damanik - FISIP UGM Janianton Damanik - FISIP UGM Janu Dimas Permadi Jason, Jason Kusnedi, Rahmat Lasut, Flavina M.O Linda Desafitri RB Luh Putu Ratna Sundari M. Rahmad M. Rahmad, M. Rahmad Marintan br Gurning, Linda Rotua Mulyani, Irma Myrza Rahmanita Nopirin - FEB UGM Nopirin - FEB UGM Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurlaila, R. Nirmalasari Nurlatifah Ismail Nurmalinda, Elda Osman, Ismeth Emier Pambudi, Bondan Pelliyezer Karo Karo Permatasari, Mustika Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Qur'ani, Jasmine Rachman, Arief Faizal Rahayu, Nurti Rahmat Indra Pratama Anom Ratu Balqis, Linda Desafitri Reinaldilas, Reinaldilas Riky Ramadani Prabowo Rosadi, Hadori RR. Ella Evrita Hestiandari Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Sheila Canistha Angelina Sri Mariati Sudjana, I Made Tania, Luthfia Renalda Tofiani, Sandra Vienna Artina Sembiring, Vienna Artina Willy Arafah Willy Arafah, Willy Yudian, Rais A Yulius, Kevin G Zitao, Liu