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Journal : Procedia of Social Sciences and Humanities

The Influence of lifestyle, Class of Social, Income and Costumer Personality Character Subjective on Decision to Purchase Traditional Food from UMKM in Millenial Generation : Pengaruh Gaya Hidup, Kelas Sosial, Pendapatan dan Karakter Kepribadian Konsumen Terhadap Keputusan Pembelian Produk Makanan Tradisional UMKM pada Generasi Millenial Safira; Irianto, Heru; Handayani, Sugiharti Mulya
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.174

Abstract

The globalization crisis experienced by society today due to the corona virus pandemic has an impact on the industrial and business sectors. This is influenced by people who are more introspective of their daily needs expenditures because they are worried about economic issues related to the recession. As a result, people's buying interest has become sluggish which has resulted in many industries, especially UMKM, which are one of the sources of Indonesia's GDP. This study focuses on knowing the purchasing decisions of traditional food products from UMKM. The method used in this research is descriptive by using survey techniques in taking the sample. The research location is in Surakarta City by determining the sample criteria purposively. The method of determining the sample using 150 samples. The sample criteria using the millennial generation are residents of the city of Surakarta aged 21-41 years. Meanwhile, the data collection method used an online questionnaire distributed through social media. The data analysis method uses SEM which is analyzed with AMOS 22 software. The results of the SEM analysis show that the goodness of fit is relatively good and can be considered to meet the model fit, namely with CMIN/Df = 1.301; TLI= 0.981; CFI= 0.989; NFI= 0.935; IFI= 0.989; RFI= 0.923 and RMSEA= 0.045; GFI = 0.938 while for AGFI it has not fulfilled. The estimation results of the model show that purchasing decisions are not influenced by lifestyle (β = 0.063; cr = 2.556), purchasing decisions are influenced by social class (β = 0.265; cr = 6.03) and consumer personality characteristics (β = 0.316; cr = 6.72) and income also affect purchasing decisions (β= 0.33; cr= 7.043). The relationship between the variables of the structural equation model of this study generally supports the results of previous studies, except for the relationship between purchasing decisions and lifestyle.
Co-Authors A Djoko S Abu Amar Achmad Affandi Adelina, Alya Adi Utama AGUS WIDODO Agus Widodo Agustina, Laili Dwi Ahmad Khoiri Ahmad Munir Alfianti, Fifi Nur Amartani, Dewi Amelia Zulfa Fadiyah Anggraini, Vella Dwi Annissa Anugerah Adjie Haryono Aprilia, Rennanti Lunnadiyah APURWANTI, ESTHI DWI Arfian, Arfian Armeita, Ade Arsalan, Andy Asri Laksmi Riani Asri Laksmi Riani Azhar, Satrio Waliyudin Azzahra, Salsabila Putri Bachtiar, Rizky Nur Bagus Ananda Kurniawan, Bagus Ananda Bambang Rudiansah Budhi Haryanto Cahyaningrum, Dewi Putri Carissima dan Choirul Anam Dermawan, Alif Fito Efrianto, Gatot Eka Handriani Eko Priyanto Elysia Sholiha, Almira Rahma Endang Siti Rahayu Endang Siti Rahayu Erlyna Wida Riptanti Erlyna Wida Riptanti Ernoiz Antriyandarti ESTHI DWI APURWANTI Estiawan, Belva Yulivio Evi Gravitiani, Evi Farah Zhafirah Anindyaputri Febita Sunyi Adiningsih Fernando, Alam Subuh Fierda Nurany, Fierda Goldyaga Aflahul Azis Hafidzi, Muhammad Kamil Hafni, Nurlaili Dina Handayani, Mia Putri Hani Acita Putri Hardian Ningsih, Hardian Harini Harini Harisudin, Mohamad Heryansyah, Muh. Taufiek Hidayat, Manarul Hidayatullah, Akmal Hono Sejati, Hono Humanika, Erasmus Ilham Zaki Hamdani Ima Yunita Indriyanti Indrayana, Samuel Indriani Indriani Indriani, Eva Oktavia Indrianingsih, Ratih Indriyanti, Ima Yunita Ismail Ismail Joko Sutrisno Kamaludin Kamaludin Khairiyakh, Refa'ul Khamdi, Akhmad Sulthon Al Hilal Khoirot, Nur Lum’atul Kurniasari, Selamita Rusdiana kusnandar kusnandar Laily, Dona Wahyuning Legowo, Yogi Ageng Sri M. Fahmi Fakhruddin M. Hadi Shubhan Maemunah, Titi Mafruhah Mafruhah Malau, Aulia Rohman Malik Cahyadin Mataram, Sayid Maysaroh, Maysaroh Mei Tri Sundari Mei Tri Sundari Mochammad Ridwan Mujiyo Mujiyo Mujiyo Nada, Ahmad Niken Ardila, Devita Ayu Nindi Nugraha, Xavier Nur Basuki Minarno Nurahim, Yudi Nurcahyani, Lala Intan Nurfath, Al Fachri Prasetijowati, Tri Puteri, Anidya Pryhasstya Putri, Hilda Anugrah Qonita, Rade Rara Aulia Rachmat Pramukty Raden Kunto Adi, Raden Kunto Rahma, Mulia Annisa Rahmawati, Ika Farihatunnisa' Raissa Virgy Rianda Rajagukguk, Arda Govar Parsaoran Rakhmadi, Bagus Wahyu Rama Azalix Rianda Ramadhanty, Denisa Rasyad, Sabilal Rhina Uchyani Fajarningsih Riandini, Anyeu Risdianto Hermawan Rr. Herini Siti Aisyah Rudiansyah, Bambang Sabilal Rasyad Safaat, Birkham Pahmi Safira Safira, Refridyan Dewi Salsabila, Annisa Septi Rahayu Santoso, Ratna Endah Sarmidi, Tamat Satibi, Imam Setiarti Sukotjo Sherly Aprilia Shinta Leonita Siswandi Hendarta Siswanto Siswanto Sitorus, Betris Kristin Sosor Ambar Wati Solly Aryza Sri Budiarti Poerwanto Sri Marwati Sudarsono Sudarsono Sugiharti Mulya Handayani Suherlan, Yayan Sukawi, Zaenal Sulistyono, IF Bambang Susi Ratnawati Sutarman . Sutarman Sutarman Sutomo Sutomo Syafi'i, Muhammad Syafii . Syihab, Firiyal Luthfi Titin Nurdianti Tri Sulistiarini Usamah Al Ghozie Mu’tashim Vera Rimbawani Sushanty Wahyudianto, Raafi Catur Wandy, Yusef Wardhana, Fajar Wira Warhana, Fajar Wira Wei, Yong Sze Wibowo, Daffa Satrio Widyamurti, Nidyah Yahya, Ananda Intan Fadhilah Yusuf, Fauzi Maulana Yusufi, Arinda Devira Zahra, Farras Zalikhah