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All Journal JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Indonesian Journal of Business and Entrepreneurship (IJBE) Studia Economica: Jurnal Ekonomi Islam Jurnal AGROSAINS dan TEKNOLOGI JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JASc (Journal of Agribusiness Sciences) Journal Analytica Islamica Al-Irsyad: Jurnal Pendidikan dan Konseling JURNAL AGRICA Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Saintech Transfer Agro Bali: Agricultural Journal Agrica Ekstensia International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting and Finance Management (JAFM) Riwayat: Educational Journal of History and Humanities Buletin Pengabdian Multidisiplin Baileo: Jurnal Sosial Humaniora El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Agro Journal of Ekonomics, Finance, and Management Studies
Iskandarini
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Journal of Accounting and Finance Management (JAFM)

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Analisis Strategi Pemasaran Pada Coffee Shop (Studi Kasus Pada Misi Kopi Kota Tebing Tinggi) Husni Sinulingga, Muhammad; Tryana Sembiring, Meilita; Iskandarini, Iskandarini
Journal of Accounting and Finance Management Vol. 5 No. 5 (2024): Journal of Accounting and Finance Management (November - December 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i5.928

Abstract

Misi Kopi is a coffee shop in Tebing Tinggi that offers both coffee and non-coffee beverages, along with snacks for customers. The business utilizes both traditional and digital marketing strategies to boost sales. This study aims to evaluate Misi Kopi’s marketing strategy through a SWOT analysis (strengths, weaknesses, opportunities, and threats) in comparison to other coffee shops in Tebing Tinggi City. The research follows a descriptive qualitative approach, with a sample of 10 informants. Data collection was conducted through interviews and questionnaires, while SWOT analysis was used for data analysis. The findings show that Misi Kopi has significant internal and external factors that allow it to compete successfully in the local market. The IE matrix places Misi Kopi in the first quadrant, indicating its competitive advantage. The study also highlights the need for Misi Kopi to enhance its product quality and leverage social media marketing to further promote its offerings
Co-Authors Abdul Rahim Matondang Ade Fitri Yasha Afrizal . Agustina Agustina Ahmad Fitra Alexander Limbong Ameilia Zuliyanti Siregar Amelia Natasya P Andryanto Simanjuntak Anggi Ardiansyah Anggi Aulia Nasution Anggriyani, Yuli Anizar Anizar Annevelin Naibaho Arief Gibran Hidayat Siregar Arisa Viniasari Lubis Aulia Harfi S Bahauddin Barus, Mozart Barus, Mozart Bahauddin Beby Karina Fawzeea Sembiring Benny Candra Kurniawan Bima Oskar S H Cheptian Simamora Claudya Rahmi Cosine Melvin Sitorus Pane Cut T.B Risty Dahlia Dara Meutiasari Dara Meutiasari Darma, Endra Debby Octaviani Dewi Irwana Sari Dewi Rucci Manulang Dexna Sofiaranti Solin Diana Chalil Diana Chalil Diwan Hadi Prakoso Edberg Partogi Eka Syaputra Elizabeth Sarah Febrina Emalisa Emalisa Emalisa Emalisa Emalisa Erpina Pakpahan Faiz Ahmad S Faiz Andito Fanani Rizki Pohan Fanny Sitompul Fauziah, Lily Fauzul Azhimah Febrira, Sabrina Finella Gilda Novia Sembiring Frandi Simbolon Friskila Elsy Simbolon Fritz Mesakh Tarigan Silangit Hadiwinata, Hadiwinata Haposan Hutabarat Harmein Nasution Hasman Hasyim Hasman Hasyim Hirorimus Limbong Husni Sinulingga, Muhammad Ika Desni Sarwesti Ikram Anggita Nasution Imam Indarto Gunawan Indira Rosalyn Tamba Iqbal, Muhammad Iqlima Syafira Jopianus Tumanggor Josua Robi Simbolon Jumiyati Jumiyati Karina Shafira Khairul Rasyid Kholida Zuhri Harahap Lily Fauzia Lily Fauzia Lily Fauzia Lily Fauzia Lindawati Lindawati Luhut Sihombing Luhut Sihombing Luhut Sihombing M Fariz Afif Hasibuan M Fariz Al Hafiz M. Jufri M. Jufri M. Jufri Machfira Ernisolia Putri Maliki Marpaung Marisca Girsang Meidianta Ginting Meilita Tryana Sembiring, Meilita Tryana Mita Suryani Limbong Muhammad Ardi Muhammad Azwar Rangkuti Muhammad Febri Anggian Siregar Muhammad Habibie Muhammad Hafiz Muhammad Ihsan Nasution Muhammad Ihsan Nasution, Muhammad Ihsan Muhammad Ikhlasul Amal Muhammad Jufri Muhammad Rifki Muhammad Sucahyo Muhammad Zikri Atthariq Daulay Nasution, Khairina Nazaruddin Nazaruddin Negara Lubis , Satia Nelva Ginting Nidya Diani Noviarny Anggasta Lara Sumarlan Nurchalis Farid Nurmawaddah Rahmah Nusantry Sirait Pangeran Christ Romario Napitupulu Pohan, Vivi Gusrini R Prihatin Lumbanraja Prindo Pranata Tarigan Pro Deo Et Patria Sembiring Pujiati Pujiati Pujiati Pujngkoro, Sugih Arto Putri Dian Sari Damanik Putri Yulia Rahmadhani, Vivi Gusrini Rahmanta Rahmanta Rahmanta Ginting Rahmanta Ginting Rahmanta Rahmanta Rahmanta Rahmanta Rahmat Saleh Ramadhani, Ayu Rizki Ramli Ratu Aisyah Ratih Primaputri Relli Karosekali Reza Susanto Ridho Islami Rizka Faradina Rizki Yulia Siregar Rizky Yunanda Sitepu Rulianda P Wibowo Salmiah Salmiah Salmiah Satia Negara Lubis Satia Negara Lubis Satia Negara Lubis Satia Negara Lubis Savira, Nadila Sembiring, Yanita Melissa Br Siahaan, Elisabet Silalahi, Firmann RL Sirojuzilam Sirojuzilam Hasyim SITI FATIMAH Siti Hafsah Siregar Siti Khadijah Sri Fajar Ayu Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugih Arto Pujngkoro Sutarman Sutarman Sylvia Nurul Aini T. Risha Sefilla Chairawani Tahani Badrul Munir Tania Alda Tavi Supriana Tavi Supriana Tengku Ina Maghfira Terkelin Surbakti Thomson Sebayang Thomson Sebayang Thomson Sebayang Tiara Ulfa Purba Tuty Flower Kaban Vivi Gusrini Rahmadani Vivin Oktaviani Wanda Aruan Wiji Setiawan Wolfgang Alfredo Lumbantobing Yeni Absah yeni absah Yoangga Praditya Yoga Muhammad Phalovey Yuli Anggriyani Yusak Maryunianta Yusak Maryunianta Yusra Mauliza Nasution Yusuf Luqman Zahari Zein Zainal Abidin Damanik Zuliya Hermis