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All Journal Socia : Jurnal Ilmu-Ilmu Sosial JURNAL RISET BISNIS DAN MANAJEMEN Jurnal Entrepreneur dan Entrepreneurship Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Asian Journal of Logistics Management
Reynaldo Christian Aotama
Universitas Sariputra Indonesia Tomohon
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Entrepreneur dan Entrepreneurship

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Micro Business Development Strategy To Optimize Business Locations Culinary Tourism Area Mawuntu, Priska Shirty Thelma; Aotama, Reynaldo Christian
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 2 (2019): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.722 KB) | DOI: 10.37715/jee.v8i2.1119

Abstract

This study aims to identify and analyze the factors that influence the appropriate alternative strategies, and priority strategies for the development of micro businesses in the culinary tourism area. This research uses descriptive qualitative method by collecting data through interviews. Data were analyzed using three stages of strategy formulation: input stage, matching stage, and decision stage. This study found that the factors that influence the development of micro businesses in culinary tourism areas are varied products, low managerial ability of business owners, technological and information development, and changes in lifestyle and people’s interest in culinary products. Second, appropriate alternative strategies are to increase production capacity, maintain affordable product prices, provide adequate supporting facilities, take management training for business owners, conduct simple financial records, increase marketing through digital marketing, collaborate with suppliers of raw materials, and improve product quality and innovation. Third, a priority strategy in developing micro businesses in the culinary tourism area is to improve product quality and innovation.
Co-Authors Bura, Eben C. P. Deavy Rosaline Henny Klavert Priska Shirty Thelma Mawuntu