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All Journal Pendidikan Dasar Jurnal Al-Qadau: Peradilan dan Hukum Keluarga Islam Jurnal Penelitian Pendidikan IPA (JPPIPA) Akrab Juara : Jurnal Ilmu-ilmu Sosial El-Ahli : Jurnal Hukum Keluarga Islam JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal manajemen informasi kesehatan Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo JIM ( Journal International Multidiciplinary) Journal of Society Innovation and Development (JSID) Jurnal Svasta Harena Rafflesia
Jumiyati
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Akrab Juara : Jurnal Ilmu-ilmu Sosial

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BUSINESS FEASIBILITY ANALYSIS REVIEWED FROM VARIOUS ASPECTS AT KENANGAN OUTDOOR BEKASI Sugiarti; Jumiyati; Maria Lapriska Dian Ela Revita; Rina Oktiyani
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The purpose of establishing Kenanga Outdoor is to facilitate and facilitate people who want to do outdoor activities. Kenanga Outdoor is a solution for those who have the view that outdoor activities are difficult, especially in terms of equipment preparation. This study aims to determine the feasibility of establishing an outdoor equipment rental business in Kenanga Outdoor by analyzing various relevant and fundamental aspects in the business world. Specifically, the objectives of this study are as follows: 1. Analyze market aspects to determine potential demand, consumer characteristics, market segmentation, and the level of competition in the outdoor equipment rental industry in the target business area. 2. Evaluate technical aspects related to business operations, such as business location, types of equipment rented, human resource needs, and distribution and customer service systems. 3. Financial aspects that include initial capital requirements, operational cost projections, income estimates, break-even point calculations, and return on investment. 4. Review legal and environmental aspects, including business licensing, compliance with government regulations, and the impact of business operations on the surrounding environment. 5. Environmental Aspect (Green Business) 6.. Environmental Impact Analysis Aspect (AMDAL) 7. Social Media and Promotion Aspect. Then assess the overall feasibility of the business based on the results of the analysis of each aspect, in order to be the basis for decision making in establishing and developing the Kenanga Outdoor outdoor equipment rental business.
Co-Authors A. Rio Makkulau Wahyu Abd. Hakim Aminu, November R. Cahyanti, Margareta N. Erny Roesminingsih Kusumahastuti, Dewi K. A. linggar, hesty Maria Lapriska Dian Ela Revita Mujahiddin Mutmainnah Ninik Christiani Nurhawa Nurzakiah Oktavia, Nova Oktiyani, Rina Pipir Romadi Putri Kurniati Riski Alwi,S.Sy.,MH Samad, Muh Rizal satria, Budi satria Sugiarti Wahyunisa, Hasmia WIRANI AISYAH ANWAR, WIRANI AISYAH