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Fajar Junaedi
Program Studi Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta
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Journal : Jurnal Riset Komunikasi

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Pelanggaran Etika Pariwara dalam Iklan Judi Online di Situs Live Streaming dan Poster Sepak Bola Fauzan, Muhammad; Ramadani, Aliya Putri; Sashi, Adena; Junaedi, Fajar
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

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Abstract

This study seeks to examine ethical breaches in advertising inside online gambling promotions on live streaming platforms and football posters. This study employs a qualitative descriptive research method. The data collecting involved the documentation of live streaming platforms and football match advertisements. The gathered data was examined through the lens of diverse ethical theories and advertising restrictions. This study determined that online gambling advertisements sent via live streaming platforms and football match posters distinctly contravene advertising ethical standards and regulatory rules in Indonesia. These advertising manipulate the audience's psychological vulnerabilities by deceptive persuasive techniques, including promises of substantial profits, the employment of popular symbols, and promotions including little starting prices. Advertisements are disseminated in media readily accessible to vulnerable populations, including children and adolescents, devoid of age limitations or risk warnings, so undermining the principle of social responsibility in communication ethics.
Co-Authors Abdhilla, Aji Yudha Abdul Kholik, Fikri Adhinata, Radi Kusuma Adhitya Prasetyo Afiannur, Restu Rizqy Allanm Nugroho, Mochammad Amalia Asfriyani Aminuyati Anggun Pratiwi, Raudha Yulindra Ansar Suherman, Ansar ansyah, Fachri Anugrahni, Sisilia Arifianto, Budi Dwi Aziza, Reyhan Yozaf Azwar, Khairil Bhakti Gusti Walinegoro Brian Taufiqurrahman Budi Dwi Arifianto Cahyani, Alifa Laili Cantika, Elvera Tiarra Cindy Silviana Putri Deni Hardianto Ditha Aditya Pernikasari Dwi Marzein, Mentari Fatihi Fauzia, Gefira Afra Fawwaz, Muhammad Hafizh Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Firmansyah, Riffat Fitri Julaika , Amelia Framanahadi, Framanahadi Ghozi Daffa Satria Hagi Julio Salas Hanifah, Azhar Haq, Hatta Luqmanul Hasbudi, Sofia Aziza Hazza, Faishal Heru Nugroho Heru Nugroho Heru Nugroho Ihsan, Fikri Nur Indriyani, Icha Kevi Restu Pradhita Khairil Azwar Khairiyah, Rizqi Lailatul Khalda Ahmad Muafa Listya Kumara, Anindya Maulana, Alya Raihani Muarif, Nur Affan Muhammad Fajrin, Muhammad Muhammad fauzan Muhammad Nurdin Musa, Ivan Wisnu Nabila Hilma Mujahidah Nadia, Khoirunnisa Anna Nafza, Gisellya Noorrahma Shalihatan Naufal Azzuhdi, Abdurrohman Norfauzi, Rikza Nugroho, Heru Nugroho, Irawan Aditya Nurcholis Rokan, Muhammad Nurmaulida, Firda Permana, Ryan Wahyu Adi Prameswari, Cucu Awaliyah Prihandini, Fadila Putra Tri Anggara, Aditya Qamari, Ika Nurul Rachmadi, Naufal Irsyad Raihan, Asvi Rama, Taufik Adi Ramadani, Aliya Putri Ramadhani, Reihana Bornov RASYID, ERWIN Ratnasari, Evita Reni Herawati Rivalda, Reza Zulfiqar Rizqi, Aldi Aprilla Nur Rochimah, Tri Hastuti Nur Ryedo Misbahul Adha Sakir Sakir Salsabila, Alisya Chantika Sartika, Amalia Sashi, Adena Sayidina, Grafika Shelsa Aurelia Gunawan Putri Sokowati, Muria Endah Sri Handayani Suci Ria Ardinata Sudiwijaya, Erwan Sugeng Bayu Wahyono Sukmono, Filosa Gita Sukmono, Filosa Gita Syakira, Aliyah taufiq, Aditya Tri Hastuti Nur R Wulandari, Pingkan