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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS DWIJENAGRO: JURNAL ILMIAH MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Ilmu Sosial dan Ilmu Politik Journal of Sustainable Development Science

Putu Udayani Wijayanti

Program Studi Agribisnis Fakultas Pertanian Universitas Udayana

Author-ID : 2950990

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Perencanaan Pemasaran Tahu Tuna pada Usaha Mikro Nabilla Makmur di Pacitan, Jawa Timur NI LUH MADE RATNA HAPSARI PUTRI; DWI PUTRA DARMAWAN; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Marketing Plan of Tuna Tofu at Micro Enterprise Nabilla Makmur in Pacitan, Eats Java This study aimed to know the marketing plan of tuna tofu micro business of NabillaMakmur in 2017 as a new pioneered business unit and having a bright salesprospect.. The data analysis used Smart Business Plan 8.0 program consisting ofmarketing plan variables. The company did not implement the target in sales, butwithin one month the company was able to produce up to 1,500 packs per month.Based on the results of internal and external factors analysis by maximizing thestrength and exploiting the existing opportunities and minimizing the weaknessesand threats from outside by improving the quality of tuna tofu products and servicesto consumers, looking for new potential supplier areas, promotion through internetand mass media and additional personnel as company sales, and cooperation with giftshop around Pacitan.The strategy adopted by the company was a marketing mixstrategy which consists of product strategy using packaging system using vacuumplastic, pricing strategy based on competitor price, and cost of principle sale price indetermining selling price of tuna tofu, company distribution strategy through localsales in Pacitan city and sales in out of Pacitan city covering some big cities inIndonesia, company promotion strategy with good company name and through socialmedia.

Analisis Faktor-Faktor yang Menentukan Kepuasan Kerja dan Loyalitas Karyawan (Studi Kasus di Perusahaan Kopi PT Golden Kirrin Internasional, Kabupaten Badung) DESMAN ARIANTO SITINJAK; GUSTI AYU OKA SURYAWARDANI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Analysis the Factors that Determinate Employee’s Job Satisfaction and Loyalty (The Case at Company’s Coffee by Golden Kirrin International, Badung Regency) This research aims to analyze the factors that determine the job satisfaction and employee loyalty in PT Golden Kirrin International. The research was conducted in the agro-tourism company PT Golden Kirrin International, Badung Regency, Bali Province, with 109 respondents interviewed. The data were analyzed by exploratory factor analysis using SPSS. The results showed that job satisfaction and loyalty of employees of PT Golden Kirrin International supported by three factors, namely: social factor with the indicators are: motivation, the attitude of the leadership relationship led to the employee, employee relations with employees, work space, and punishment. Salary/wage factor with the indicators are: salaries/wages, allowance (Tunjangan Hari Raya), bonuses, job description, holidays, and reward. Work assurance factor with the indicators are: job security and safety assurance. The result of the assessment employee loyalty was analyzed from three indicators showed an excellent result, employees are very satisfied with company’s and employee’s performance and employees are very loyal to the company PT Golden Kirrin Internasional. The advice that can be given on the result of this study to PT Golden Kirrin International is that the leadership of PT Golden Kirrin International must maintain the level of satisfaction and loyalty of its employees, especially in the social and salary/wage factors. Because these factors are very significant impact on the achievements that have been set by the company. As for, the work assurance factor corporate leaders still have to pay attention, because this factor supports the creation of the welfare of the employees working.

Kelayakan Usaha Ternak Babi di UD Sindi Mandiri Desa Bongan, Kecamatan Tabanan, Kabupaten Tabanan I PUTU TEGUH PARAMARTA; I MADE ANTARA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.2, April 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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AbstractFeasibility of Livestock Pigs at UD Sindi Mandiri Bongan Village, Tabanan DistrictOne of the sub sector of agriculture is contained in sub-farms. Pigs become one of the most popular animals to be developed in several regions in Indonesia, especially Bali. One pig farm in the province of Bali, located in Tabanan and is located in the center of Tabanan the pig breeding business in UD Sindi Mandiri located at Bongan village, District of Tabanan, Bali. The purpose of this research was conducted to determine the feasibility of financial, non-financial, and constraints - constraints faced by businesses pigs. Pigs effort financially viable if the review of the value frombreak even point, payback period, net present value, net benefit/cost ratio, gross benefit/cost rati , internal rate of return and sensitivity analysis. The non financial businesses pigs feasible if viewed from the technical aspects, marketing aspects, management aspects, legal/law aspects and environmental aspects. While constraints- constraints faced have been overcome by the breeder. Pig breeders need to develop marketing strategies, technology infrastructure in order to be efficient production, increased quality and production can be increased.

Pengaruh Faktor Motivasi Dan Disiplin Kerja terhadap Kinerja Karyawan pada Koperasi Serba Usaha (KSU) Kuta Mimba Kecamatan Kuta Kabupaten Badung I GUSTI PUTU ANGGA WIJAYA; I MADE SUDARMA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.2, Juli 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Kuta Mimba KSU is aimed at people from three regions both bound by adat, dinas, and migrants. The problems that occurred regarding the performance of employees at Kuta Mimba KSU were a concern in this study. Because employee performance is very important in order to support and create cooperative progress. Factors in work discipline, motivation as a factor which is assumedto determine employee work performance at Kuta Mimba KSU. The purpose of this study was to determine the effect of motivational factors on employee performance at the Kuta Mimba Multipurpose Cooperative and to determine the effect of work discipline factors on employee performance at the Kuta Mimba Multipurpose Cooperative. This research took place at the Kuta Mimba Multipurpose Cooperative, hereinafter referred to as KSU Kuta. The population in this study was 90 employees of Kuta Mimba Multipurpose Cooperative, Kuta, Badung and the number of respondents used was 90 people using the census method. Data analysis used Mann Whitney non parametric test. Based on the results of the analysis, it is concluded that there was a significant effect between motivation and work discipline on employee performance, and U value in Mann Whitney non parametric test. There was a partial positive and significant influence between motivation on employee performance at the Kuta Mimba Multipurpose Cooperative, and there was a partial positive and significant influence between work discipline on employee performance at the Kuta Mimba Multipurpose Cooperative and there was a simultaneous positive and significant influence between motivation and work discipline on employee performance at the Kuta Mimba Multipurpose Cooperative. The management in the Kuta Mimba Multipurpose Cooperative should further improve the quality of employee motivation and discipline, because employee motivation and discipline would affect employee performance and pay attention to work discipline given to employees so that work discipline looks fair to all employees, because work discipline affects employee performance.

Nilai Tambah dan Kelayakan Usaha Pengolahan Kopi Arabika pada Unit Usaha Produktif Ulian Murni Kabupaten Bangli NI LUH WICANODIAN SURYA; I MADE SUDARMA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.346 KB)

Abstract Value Added and Feasibility of Business Processing Arabica Coffee on Productive Business Unit Ulian Murni Bangli Regency Ulian Murni Productive Business Unit is Arabica coffee processing business that had been generated value added and obtained the assistance of investment by Department of Estate Crops Bali Province such as processing facilities, and credit. This study aimed to analyze the value added, financial feasibility, and business obstacles in Ulian Murni Productive Business Unit. Value added was calculated by Hayami method, and financial feasibility was analyzed by investment criteria. The results show that value added of raw materials are Rp 2,548.16/kg from HS coffee processing, Rp 2,429.06/kg from 250 grams packaging of coffee powder and Rp 1,032.22/kg from 200 grams packaging. Based on investment criteria, Ulian Murni was financially feasible with Rp 3,324,980,784.49 of Net Present Value; of Internal Rate of Return equals to 36.81%; Net Benefit Cost Ratio of 3.25; and Payback Period at 5.62 years. The results of sensitivity analysis show that the business is prone toboth on product prices decrease by 16.10% and operating costs increased by 20.20%. Business obstacles faced by Ulian Murni were the length of sunlight for coffee processing, lack of product promotion, and limited of human resources for coffee powder processing. Keyword: Arabica coffee, added value, financial analysis, business constraints.

Hubungan Antara Bauran Pemasaran dan Kepuasan Konsumen Cau Chocolates Desa Marga, Kabupaten Tabanan NI MADE JUNIARI; NYOMAN PARINING; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.405 KB)

Relationship Between Marketing Mix and Customer Satisfaction of Cau Chocolates in Marga Village, Tabanan Regency This study aims to determine the level of consumer satisfaction seen from the marketingmix indicators and determine the effect of marketing mix indicators on customersatisfaction of Cau Chocolates in Marga Village, Tabanan Regency. This study usesdescriptive qualitative and quantitative methods with a total sample of 80 CauChocolates consumers determined using the purposive sampling method. The dataanalysis technique uses Structural Equation Modeling (PLS-SEM). The results showedthat the level of customer satisfaction Cau Chocolate produced a score of 3.63 whichwas included in the category of satisfaction. Meanwhile, the results of analysis usingSEM analysis produce, (1) product indicators positively and significantly influenceconsumer satisfaction, (2) price indicators positively and significantly influenceconsumer satisfaction, (3) place indicators positively and significantly influencesatisfaction consumers, and (4) promotion indicators have a positive and significanteffect on customer satisfaction.

Manfaat Ekonomi Sertifikasi Organik pada Usaha Tani Mete di Desa Dukuh, Kecamatan Kubu, Kabupaten Karangasem BAGUS UTAMA EMTIEN; I WAYAN BUDIASA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.2, April 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Economic Benefits of Organic Certification on Cashew Farming in the Dukuh Village, Kubu Sub-District of Karangasem Regency Demand for organic cashew nuts in the international market is very high. The existence of organic certificate gives positive impact for cashew farmers, especially in increasing the selling price. Subak Abian Buana Kusuma is one of subak abian in Karangasem regency which conducts certified organic farming from certification institution of International Institute for Marketecology (IMO) Switzerland. Organic cashew certification is done by international certification agency IMO (Institute for Marketecology) Switzerland with the support of PT. PMA (Profil Mitra Abadi) and Dinas Kehutanan dan Perkebunan Kabupaten Karangasem to Subak Abian Buana Kusuma which is technically certified by ICS (Internal Control System). Revenue per hectare of certified organic farmers is Rp. 28,111,004,74 and non-organic farmers is Rp. 12,560,166.20, with a percentage of 119% greater income per hectare of organic farmers while the income per kg of organic farmers is Rp. 21,238.16 and non-organic farmers is Rp. 11,721.14 / kg with a percentage of 81% larger per kilogram of organic farmers. Premium price received by farmers is Rp.9000,00 with the cost of certification per kg is Rp. 163.00. Organic premium received by farmers is Rp. 9,517,02 / kg. The RC ratio of Subak Abian Buana Kusuma and Pandan Sari were 4.69 and 2.87 respectively, and the Profit Rate was 369% and 187%, compared to 5% for 5% said to be very worthy to be cultivated. The value of t arithmetic> t table (2.34> 2.05), means that the income per hectare of organic cashew farms is greater than non-organic cashew nut production.

Saluran Pemasaran Labu Siam pada Kelompok Tani Setia Makmur di Desa Antapan, Kecamatan Baturiti, Kabupaten Tabanan I WAYAN ANGGARIANA; NI WAYAN SRI ASTITI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Pumpkin Marketing Channel Saluran at the Setia Makmur Farmer's Group inAntapan Village, Baturiti District, Tabanan Regency Increased production results without the support of good marketing channels will cause obstacles to producers (farmers) so the chayote farmers in the village of Antapan form a farmer group. The Setia Makmur Farmer Group in Antapan Village markets its products in several marketing institutions that finally reach the end consumer. To be able to find out which marketing channels provide the best benefits for this farmer group, it is necessary to conduct research on the marketing channels of chayote applied by the Setia Makmur Farmer Group, Antapan Village, Baturiti Sub-District, Tabanan Regency. The purpose of this research is to find out the pattern of chayote marketing channels and how much profit, costs, and marketing margins of the Farmers Group of SetiaMakmur. The method used for determining the sample in this study is the snowball sampling method. The results showed that the chayote marketing channel pattern in the Setia Makmur Farmer Group consisted of three patterns, consisting of (I) farmers - collectors / middlemen - retailers - consumers, (II) farmers - retailers - consumers and (III) farmers - consumers. The pattern of the first marketing channel shows that the costs, profits and margins of the collectors / middlemen for class A chayote is the most profitable because of its best quality compared to class B and C chayote, then the cost of a class A chayote is Rp. 13,160, profit is Rp 3,040 and margin of IDR 25,400. The second marketing channel pattern, namely costs, profits and margins for retailers for class A costs Rp 4,500, profits Rp 1,900, margins Rp 6,400 where in the second channel pattern, retailers sell directly to consumers. The pattern of the third marketing channel does not cost anything because the farmer sells them directly to consumers without an intermediary institution, this shows that the margin on the third marketing channel is zero.

Realisasi Bantuan Rehabilitasi Jaringan Irigasi Tersier kepada Subak (Kasus Program UPSUS PAJALE di Subak Margasengkala, Desa Bedulu, Kecamatan Blahbatuh, Kabupaten Gianyar) I MADE WIRA ADI KESUMA; I DEWA PUTU OKA SUARDI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Realization of the Tertiary Irrigation Rehabilitation Aid To Subak (A Case of UPSUS PAJALE Program at Subak Margasengkala of Bedulu Village, Blahbatuh Sub-District, Gianyar Regency) Rehabilitation of the tertiary irrigation network is one of the assistance of the special effort program (UPSUS) to increase the rice-paddy, corn and soybean productions (PAJALE) in realizing food self-sufficiency for three years from 2015-2017. The study aims to determine the conditions of irrigation networks before and after obtaining aid, aid proposal procedures, and suitability between proposals of assistance with those received by Subak. The research was conducted in Subak Margasengkala, Bedulu Village, Blahbatuh Sub-District, Gianyar. The selection of the research location was done by purposive sampling. Respondents in the study were 37 people, consisting of 34 farmers, a chief of irrigation system of pekaseh, an agricultural extension agent, and a respondent of the Gianyar Regency Agriculture Office.The results showed that the condition of Subak Margasengkala irrigation network was damaged along 200 m. Procedures for obtaining the aid is by submission of requests for aid to the department of agriculture in the form of a proposal. The realization of the rehabilitation of tertiary irrigation networks in Subak Margasengkala was not in accordance with what had been proposed, the proposed irrigation network to be rehabilitated was along 200 m, with the required funding of Rp.103,000,000, but in its realization it was only for 116 m with funds received of 23 million Rupiahs.Based on the findings of the study, it is suggested to the government to continue to provide assistance until the Subak or irrigation organization is able to independently overcome the problem of irrigation network damage. In addition, the farmers should be willing and able to work together in self-help in order to independently overcome the problem of damage to the irrigation network.

Komponen Pemasaran Teh Herbal Bukit Hexon pada PT. Karya Pak Oles Tokcer Denpasar Bali STEVI VIONA LUMBANTORUAN; I WAYAN WIDYANTARA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Marketing component of Herbal Tea Bukit Hexon at PT. Karya Pak OlesTokcer Denpasar Bali Marketing is a combination of four variables that are the core of the company'smarketing system, consisting of product, price, place/distribution channels, andpromotions. This study is aimed at identifying the components of marketing carriedout by PT. Karya Pak Oles Tokcer and the constraints faced in marketing theirproducts. The research location was selected by purposive sampling. Types of datacollected included primary and secondary data. Data were collected by observation,interview, and documentation study. Data were analyzed descriptively andqualitatively. Based onthe results of research known component of the marketingdone by PT. By Pak Oles lessening of the products that the company provides onetype of packing to look more attractive in the eyes of connsumers, this type of use thepacking box. The selling price of tea sold is determined based on a calculation of rawmaterial usage, labor, production, operating costs and other costs. Based on theplace/distribution channels, herbal tea Bukit Hexon marketed through directmarketing distribution channel and indirectly. Promotional products are madethrough direct marketing activities (sales counter), sales promotion (rebates andbonuses) and advertising (flyers, newspaper and radio from the company it self).Constraints facing the company consists of internal and external constraints. Internalconstraints in terms of the promotion are less effective. External constraints in termsof competitors’ similar products. Suggested the company should use the print media,better known by the public such as the Bali Post and electronic media such as ads ontelevision so that are building relationships with the community and having apromotion more aggressively by opening a special stand tea sales as practiced bycompanies other tea products.

Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK A.A.WAHYU PRADNYANA ADE CANDRA PRABANDARI AGASTYA, PUTU Aminuyati ANAK AGUNG SAGUNG DESSY ANESTESIA PRABHANINGRUM ATIKATUL FITRIYAH BAGUS UTAMA EMTIEN BILL CLINTON TUAN PARMONANG DESMAN ARIANTO SITINJAK DWI PUTRA DARMAWAN FRESSATRIA FRESSATRIA Gede Mekse Korri Arisena I DEWA GEDE AGUNG I Dewa Putu Oka Suardi I Gusti Ayu Oka Suryawardani I GUSTI PUTU ANGGA WIJAYA I Ketut Rantau I Ketut Suamba I Ketut Surya Diarta I MADE ANANDA WIGUNA, I MADE ANANDA I Made Antara I MADE JUNI ADITYA I MADE RIYAN PERMANA I MADE SANATHANA DHARMA I Made Sarjana I MADE SUDARMA I MADE SUKAYANA I MADE WIRA ADI KESUMA I NENGAH MARDIKA I Nyoman Gede Ustriyana I NYOMAN TRI ANANTA WIJAYA I PUTU SONY ARYAWAN I PUTU TEGUH PARAMARTA I WAYAN ANGGARIANA I WAYAN BUDIASA I WAYAN WIDYANTARA I WAYAN WINDIA I. G. A. A. LIES ANGGREINI Ida Ayu Listia Dewi IDA AYU PUTU CITRA DEWI KADEK MARTINI NINGSIH KETUT BUDI SUSRUSA LELY RATNA SIHOMBING LUH GEDE NANDA PRADNYAHERA TRIAYUNI LUH PUTU SUKMA ANDANI M. TH. HANDAYANI M.TH. HANDAYANI MADE ANTARA MADE ANTARA MADE NGURAH SABDA WINAYA MADE SUDARMA NI KADEK SRI UTARI NI LUH MADE RATNA HAPSARI PUTRI NI LUH WICANODIAN SURYA NI MADE JUNIARI Ni Made Sinta Pradnya Dewi NI NYOMAN SRI BI ADNYANI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI NI WAYAN WITRI WIJAYANTI Nyoman Parining PENINA DOLFINA SANI PUTU AGASTYA Putu Zanes Costalina Ge’i RAGAPADMI, NI NYOMAN AYU CHANDRA RIA FLORA JANUWA PUTRI RIZKYTA, FIRSTNANDA ASHRY STEVI VIONA LUMBANTORUAN TIO TAPIANTA TOGATOROP UMBARI, IDA AYU MILANI Wayan Windia WIDHIANTHINI WIDHIANTHINI YOSSY ACHRIBSONE KUEAIN YOVITA DAMAYANTI

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