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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS DWIJENAGRO: JURNAL ILMIAH MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Ilmu Sosial dan Ilmu Politik Journal of Sustainable Development Science
Putu Udayani Wijayanti
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Efektivitas Komunikasi Organisasi dalam Kaitannya dengan Optimalisasi Fungsi Subak (Kasus di Subak Munggu, Desa Cempaga, Kabupaten Bangli) WIJAYANTI, PUTU UDAYANI; SUSRUSA, KETUT BUDI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Effectiveness Of Organizational Communication In Its Relations By Optimizing The Subak Function (Case In Subak Munggu, Cempaga Village, Bangli District). Agriculture in Bali is closely related to the existence of Subak which has been known since 1071 AD as one of the three main pillars supporting Bali's fame. Subak is a Balinese cultural heritage which plays a very important role in the development of agricultural development in Bali, by applying the Tri Hita Karana (THK) philosophy, the three causes of happiness, namely the existence of a harmonious relationship between humans and God, humans and fellow humans, and humans and nature. Subak is declared as a farmer-based irrigation system and an independent institution (self-governed irrigation institution). Based on Bali Province Regional Regulation No. 9 of 2012, Subak is a traditional organization of indigenous communities in Bali in the field of water and plant use that is socio-agrarian, religious and economic at the farming level. According to Windia (2010), daily Subak activities include spiritual activities related to various religious ceremonies, mutual cooperation activities of Subak organizations regulated in customary regulations (awig-awig), management of irrigation systems with a proportional concept, regarding lending water to each other. , and others. These subak activities or activities are related to the five functions of subak as an irrigation system, namely (1) carrying out religious ceremonies, (2) sharing and distributing irrigation water, (3) management or mobilization of farmer resources, (4) maintenance of irrigation canals, and ( 5) conflict handling or management.
Potensi Pengembangan Usaha Tanaman Hias di Desa Petiga, Kecamatan Marga, Kabupaten Tabanan AGASTYA, PUTU; WIJAYANTI, PUTU UDAYANI; ARTINI, NI WAYAN PUTU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p48

Abstract

Potensial for Developing Ornamental Plant Bussiness in Petiga Village, Marga Sub-District, Tabanan Regency The potential for developing ornamental plant businesses in Petiga Village is certainly highly expected for business actors and the surrounding community, in addition to obtaining optimal profits, it is also expected to open up employment opportunities for the surrounding community. This study aims to determine the potential for ornamental plant business development, the characteristics of business actors, the contribution of businesses to household income, and the attitude of business actors to the benefits of ornamental plants business. This research was conducted in Petiga Village, Marga District, Tabanan Regency from June to August in 2021 with a total of 40 respondents. The analytical method used is descriptive quantitative and qualitative analysis. Based on the analysis, it shows that the age of business actors is at the productive level, dominated by male business actors, high school/vocational education level, more than 10 years of experience, the number of dependents in the family is between 3-5 people, land area is more than 10 acres, micro business category business scale, and allocation of personnel employment using labor inside and outside the family. The average income of the ornamental plant business in Petiga Village is Rp. 25,299,697/year. The contribution of ornamental plant business income to the household income of actors is 60,24%. Assessment of business actors' attitudes towards business benefits 75% of respondents are in the category of agree. So that makes the ornamental plant business has the potential to be developed.
Analisis Pengaruh Segmentasi Pasar terhadap Keputusan Pembelian Beras Merah Organik di Supermarket Tiara Dewata RAGAPADMI, NI NYOMAN AYU CHANDRA; USTRIYANA, I NYOMAN GEDE; WIJAYANTI, PUTU UDAYANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Analysis of the Influence of Market Segmentation on The Decision to Purchase Organic Red Rice in Tiara Dewata Supermarkets. Market segmentation is basically a way to differentiate the market according to several characters from customers. With the existence of market segmentation in accordance with the diversity of consumer needs in making purchasing decisions, the company will be able to satisfy its consumers. This study aims to This study aims to 1) Analyze the influence of geographical segmentation on the purchasing decision of organic red rice at Tiara Dewata Supermarket 2) Analyze the influence of demographic segmentation on the purchasing decision of organic red rice at Tiara Dewata Supermarket 3) Analyze the influence of psychographic segmentation on the purchasing decision of organic red rice at Tiara Dewata Supermarket 4) Analyze the influence of behavioral segmentation on the purchasing decision of organic red rice at Tiara Dewata Supermarket. The data collection methods in this study are interviews, documentation, and literature studies and use research instruments in the form of questionnaires. The data analysis method used is to use the Structural Equation Modelling-Partial Least Square (SEM-PLS) approach. Hypothesis test results explain that segmentation variables Geographical, Demographic Segmentation, Psychographic Segmentation and Segmentation Behavior partially had a significant effect with t-count values of 2,603, 1,998, 2,790, 3,474 > t-table values of 1,96 and significance levels of respectively, 0,010, 0,046, 0,005, 0,001 < 0.05. The results of this study showed a significant influence on all variable relationships established in the study objectives. Based on the results of the study, the advice that can be given related to this research is that it is hoped that Tiara Dewata Supermarket can continue to expand its sales area in order to reach a wider market and promote consistently through social networks by offering or introducing organic red rice products that are marketed while providing a little overview of the benefits and quality of the product in order to build consumer confidence.
Strategi Pemasaran Roasted Bean Kopi Arabika (Coffea Arabika) di Unit Usaha Pengolahan (UUP) Catur Paramitha Desa Catur Kabupaten Bangli Provinsi Bali PRATAMA, YOGA; WIJAYANTI, PUTU UDAYANI; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Marketing Strategy Roasted Bean Arabica (Coffea Arabica) in Unit Usaha Pengolahan (UUP) Catur Paramitha, Catur Village, Kintamani District, Bali. Coffee is one of the most widely grown crops and is a product that is in great demand in Indonesia. The growth and development of coffee enthusiasts makes coffee a promising business with considerable profits. Catur Kintamani Village is a village located in Bangli Regency which is the center of Kintamani Arabica coffee plantation and processing. Marketing strategy is a combination of activities that are planned and implemented in accordance with company decisions. This study aims to identify and identify internal environmental factors and external environmental factors owned by the UUP. Catur Paramitha who then set an alternative marketing strategy for Kintamani Arabica roasted coffee beans. The results of the data obtained through interviews, observation, and documentation. The informants consist of three internal informants who are in the UUP internal environment. Chess Paramitha and five informants are in the external environment. Analysis of the data used is the IFAS Matrix, EFAS Matrix, IE Matrix and SWOT Matrix. The results showed that there were four internal environmental factors, four strengths and four weaknesses. While the external environmental factors there are four opportunity factors and three threat factors. The results of the IFAS and EFAS matrix calculations show UUUP. Catur Paramitha in the IE matrix is in position II (growth and build) and the SWOT matrix is in Quadrant 1 (2.723: 3.134) which is an SO strategy in the SWOT diagram by maintaining product quality for market expansion and utilizing technology in the production business as well as expanding the marketing network of roasted beans, arabica coffee.
Pengaruh Harga dan Kualitas Produk terhadap Minat Beli Masyarakat Secara Online pada Masker Wajah Organik di Kota Denpasar RIZKYTA, FIRSTNANDA ASHRY; WIJAYANTI, PUTU UDAYANI; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Influence of Price and Product Quality toward Society Purchasing Intention Internet Online on Organic Face Masks in Denpasar City. One of the organic agricultural products that can be processed into beauty products is a face mask. The number of companies that issue various types of products, makes consumers have many choices to buy organic face mask products. The purpose of this study is to determine and analyze the influence of price and product quality toward society purchase intention internet online on organic face masks in Denpasar City. The types of data used are quantitative and qualitative data. The sample in this study amounted to 96 respondents using purposive sampling technique. Data analysis was carried out using the SEM-PLS approach. The results of this study indicate that the price and product quality variables have a positive and significant effect on people's online buying interest in organic face masks in Denpasar City. The price variable shows that price affordability is the highest parameter, this proves that organic face masks that are sold can be purchased by all groups. The product quality variable shows the highest durability parameter. The durability in this study is seen from the durability of the packaging, this proves that the packaging of organic face masks sold is good, durable, not easily damaged and dirty. Suggestions for online shop owners for organic face masks should pay attention and improve the quality of their products, such as the function of the organic face masks themselves so that purchase intention increases.
Pengaruh Electronic Word of Mouth dan Atribut Produk Agrowisata terhadap Minat dan Keputusan Berkunjung ke The Blooms Garden di Kabupaten Tabanan UMBARI, IDA AYU MILANI; ANTARA, MADE; WIJAYANTI, PUTU UDAYANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Influence of Electronic Word of Mouth and Agrotourism Product Attribute on Visiting Intention and Visiting Decision to The Blooms Garden in Tabanan Regency. Electronic word of mouth and agrotourism product attribute are some factors that can influence tourist’s visiting intention and visiting decision. This study aims to 1) Analyze the influence of electronic word of mouth on visiting intention 2) Analyze the influence of electronic word of mouth on visiting decision 3) Analyze the influence of agrotourism product attribute on visiting intention 4) Analyze the influence of agrotourism product attribute on visiting decision 5) Analyze the influence of visit intention on visiting decision. Data collection method used are interviews, documentation, and literature studies. The research instrument in this study used a questionnaire. Data analysis used are descriptive analysis and SEM-PLS. The result of this study shows that electronic word of mouth has a positive and significant influence on visiting intention, electronic word of mouth has a positive and significant influence on visiting decision, agrotourism product attribute has a positive and significant influence on visiting intention, agrotourism product attribute has a positive and significant influence on visiting decision, and visiting intention has a positive and significant influence on visiting decision. The suggestion in this study is that the management of The Blooms Garden should increase the quality of content and information on social media and always maintain the facilities and tourist atrraction to increase visiting intention and tourist’s visiting decision.
Perbandingan Pendapatan Usahatani Padi dan Cabe – Tembakau di Subak Gde Sukawati Gianyar WIJAYANTI, PUTU UDAYANI; SUSRUSA, KETUT BUDI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p60

Abstract

Comparison of Farming Income Rice and Chili – Tobacco in Subak Gde Sukawati Gianyar The sustainability or resilience of Subak appears to be under threat due to the rapid development of Bali tourism which has brought many changes in various aspects of Balinese life. Apart from the lack of interest among rural Balinese youth to work as farmers, another source of threat to the existence of subak is the rapid conversion of irrigated rice fields to uses other than agriculture. It seems that there are no definite figures regarding the area of ??rice fields that still exist today. However, sufficient information shows that in a period of 20 years around 15,000 ha of rice fields were lost because they were used for non-agricultural purposes. If the rice fields run out, the various benefits (multi-functional benefits) that can be achieved from the function of rice fields so far will disappear. The urgency of this research is to further understand decision making in situations of contradiction between the goal of maximizing income in one-crop farming and minimizing risk in farming with two crops on one paddy field. So it is deemed necessary to carry out this research regarding the sustainability of Subak in the future. The T test or T test is a statistical test used to test the truth or falsity of the null hypothesis which states that between two sample means taken randomly from the same population, there is no significant difference. From the results of the F table and T table, there are significant differences in the income from rice-chili and tobacco farming.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK A.A.WAHYU PRADNYANA ADE CANDRA PRABANDARI AGASTYA, PUTU Aminuyati ANAK AGUNG SAGUNG DESSY ANESTESIA PRABHANINGRUM ATIKATUL FITRIYAH BAGUS UTAMA EMTIEN BILL CLINTON TUAN PARMONANG DESMAN ARIANTO SITINJAK DWI PUTRA DARMAWAN FRESSATRIA FRESSATRIA Gede Mekse Korri Arisena I DEWA GEDE AGUNG I Dewa Putu Oka Suardi I Gusti Ayu Oka Suryawardani I GUSTI PUTU ANGGA WIJAYA I Ketut Rantau I Ketut Suamba I Ketut Surya Diarta I MADE ANANDA WIGUNA, I MADE ANANDA I Made Antara I MADE JUNI ADITYA I MADE RIYAN PERMANA I MADE SANATHANA DHARMA I Made Sarjana I MADE SUDARMA I MADE SUKAYANA I MADE WIRA ADI KESUMA I NENGAH MARDIKA I Nyoman Gede Ustriyana I NYOMAN TRI ANANTA WIJAYA I PUTU SONY ARYAWAN I PUTU TEGUH PARAMARTA I WAYAN ANGGARIANA I WAYAN BUDIASA I WAYAN WIDYANTARA I WAYAN WINDIA I. G. A. A. LIES ANGGREINI Ida Ayu Listia Dewi IDA AYU PUTU CITRA DEWI KADEK MARTINI NINGSIH KETUT BUDI SUSRUSA LELY RATNA SIHOMBING LUH GEDE NANDA PRADNYAHERA TRIAYUNI LUH PUTU SUKMA ANDANI M. TH. HANDAYANI M.TH. HANDAYANI MADE ANTARA MADE ANTARA MADE NGURAH SABDA WINAYA MADE SUDARMA NI KADEK SRI UTARI NI LUH MADE RATNA HAPSARI PUTRI NI LUH WICANODIAN SURYA NI MADE JUNIARI Ni Made Sinta Pradnya Dewi NI NYOMAN SRI BI ADNYANI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI NI WAYAN WITRI WIJAYANTI Nyoman Parining PENINA DOLFINA SANI PUTU AGASTYA Putu Zanes Costalina Ge’i RAGAPADMI, NI NYOMAN AYU CHANDRA RIA FLORA JANUWA PUTRI RIZKYTA, FIRSTNANDA ASHRY STEVI VIONA LUMBANTORUAN TIO TAPIANTA TOGATOROP UMBARI, IDA AYU MILANI Wayan Windia WIDHIANTHINI WIDHIANTHINI YOSSY ACHRIBSONE KUEAIN YOVITA DAMAYANTI