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All Journal JURNAL MANAJEMEN DAN AKUNTANSI JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JOURNAL OF SCIENCE AND SOCIAL RESEARCH EDUPEDIA Jurnal Optimalisasi Cakrawala Repositori Imwi Indonesian Journal of Law and Economics Review Jurnal Ilmu Komunikasi Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Journal of Economics and Business UBS Jurnal Cahaya Mandalika Indonesian Journal of Industrial Engineering & Management Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen dan Profesional Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Jurnal Ilmiah Kampus Mengajar Bursa : Jurnal Ekonomi dan Bisnis Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Journal of Accounting Law Communication and Technology Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Tin Agustina Karnawati
Department Of Management/Faculty Of Economic And Business, Institute Of Technology And Business Asia Malang, Indonesia
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Journal : Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis

 1 
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN RUMAH EKA SRIWAHYUNI; TIN AGUSTINA KARNAWATI; WIDI DEWI R
Jurnal Akademika Vol 20, No 2 (2022): Agustus 2022
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jam.v20i2.261

Abstract

The purpose of this research is to find out and analyze; 1) the influence of product quality on home buying decisions, 2) the effect of price on home buying decisions, 3) the effect of promotion on home buying decisions, 4) the effect of housing location on home buying decisions, and 5) the influence of product quality, price, promotion, and housing location simultaneously on home buying decisions. This type of research is explanatory research with a survey approach. This research was conducted on people who bought a house in the Patraland Place Housing Area, Malang City. The sample in this study amounted to 122 respondents with purposive sampling technique. The results showed 1) there was an insignificant effect of product quality on home buying decisions, 2) there was a significant effect of price on home buying decisions, 3) there was a significant effect of promotion on home buying decisions, 4) there was a significant influence of housing location on home buying decisions. , and 4) there is a significant effect of product quality, price, promotion, and housing location simultaneously on home buying decisions.Keywords: Product quality, price, promotion, housing location, buying decision
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN RUMAH EKA SRIWAHYUNI; TIN AGUSTINA KARNAWATI; WIDI DEWI R
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.22

Abstract

The purpose of this research is to find out and analyze; 1) the influence of product quality on home buying decisions, 2) the effect of price on home buying decisions, 3) the effect of promotion on home buying decisions, 4) the effect of housing location on home buying decisions, and 5) the influence of product quality, price, promotion, and housing location simultaneously on home buying decisions. This type of research is explanatory research with a survey approach. This research was conducted on people who bought a house in the Patraland Place Housing Area, Malang City. The sample in this study amounted to 122 respondents with purposive sampling technique. The results showed 1) there was an insignificant effect of product quality on home buying decisions, 2) there was a significant effect of price on home buying decisions, 3) there was a significant effect of promotion on home buying decisions, 4) there was a significant influence of housing location on home buying decisions. , and 4) there is a significant effect of product quality, price, promotion, and housing location simultaneously on home buying decisions.
Co-Authors Abdul Rahman Agus Purnomo Sidi Ahmad Firman Ahmad Junaedi Ahmad Mufid Anggraini, Maulidia Wulan Armenia Widiastuti Ayndri Nico Prayudo Baeruma, Verowati Nona BUKHORI, MOHAMMAD Bukhori, Muhammad Dany Moenindyah Handarini, Dany Moenindyah Dewi, Luh Komang Sanistri EKA SRIWAHYUNI Eyen Haryanto Yusuf Hanapi Fathorrahman Fatmawati, Alip Ferdy Andriawan Fitrian, Ifan Florencia, Florencia Handarini, Dany M Ichlasurohmah, Nuke - Ike Kusdyah Rachmawati Ivana, Putri Selisawati Wahyu Ivanry Matu Jaisah, Jaisah Jusak Dendel Hento Justita Dura Kustanto, Heru Latief, Fitriani Lubis, Rahmayanti M. Handarini, Dany Majidah, Yuniz Matu, Ivanry Maulidia Wulan Anggraini Mohammad Bukhori Mohammad Bukhori Mubyl, Mutiarini Murtianingsih Murtianingsih Murtianingsih Murtianingsih, Murtianingsih Musafak, Moh Nanik Wilujeng Natanael, Michael Nilasari, Ratna Putri Putri, Sisi Septiani Ratna Putri Nilasari Ruslan Ruslan Ruspitasari, Widi Dewi Sandra, Jelita Virliana Santoso, Risa Suherman, Novie Stephanie Christie Sulis Setiawati Teguh Widodo Utama, Imelda Widayat, Bima Satrya Widi Dewi Ruspitasari Widianto, Yasminta Kris Yandha, Krishna Niki Yanuarto, Rudy Yohanna Indah Setyaningsih, Yohanna Indah Yulia Puspita Yulia Puspita, Yulia Yuniar Fitriyani Yuniz Majidah Yunus Handoko Yunus Handoko Yunus Handoko