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All Journal Jurnal Pendidikan Primary: Jurnal Pendidikan Guru Sekolah Dasar Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Parallela Jurnal Pelita Bangsa Pelestari Pancasila Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal JUMPED (Jurnal Manajemen Pendidikan) Jurnal PAJAR (Pendidikan dan Pengajaran) IJEBA (International Journal of Economic, Business & Applications) JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen dan Bisnis Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Journal of Education Research INSANIA : Jurnal Pemikiran Alternatif Kependidikan Journal of Educational Sciences International Journal of Educational Best Practices
Sri Kartikowati
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis

 1 
EFFECT OF MARKETING MIX ON TOURIST SATISFACTION AND LOYALTY IN TOURIST AREA OF BONO TELUK MERANTI PELALAWAN REGENCY Lismawati Kerta Febrina; Sri Kartikowati; Jahrizal Jahrizal
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 1 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i1.254

Abstract

The study was conducted in the Bono Bay Area of ​​Meranti Bay, Pelalawan Regency. The aim is to find out the direct effect of the Marketing Mix on Tourist Satisfaction and Loyalty. This study took a sample of 145 people. The variables used are the dimensions of Marketing Mix, Tourist Satisfaction and Loyalty. Data were analyzed using SEM (Structural Equation Modeling) analysis which is operated through the SmartPLS 3.2.8 program The results showed that partially there was an effect of Product, Price, Place, Promotion, People, Process, Psychical evidence on Tourist Satisfaction. and there is the influence of tourist satisfaction on tourist loyalty. The higher the satisfaction that is owned by consumers, the loyalty of tourists is increasing.
Co-Authors ', RM Riadi ', Supartik Abd. Raub, Noor Adila Abdul Rauf Achmad Hidir Afrianto Afrianto, Afrianto Al Mustaqim, Maulana Amborowati, Arum Dwi Amelya, Tessa Anita Anita Arief Maulana Azzahri Aristia, Atikah Asrina.M, Maretta Caska - Cynthia Rahmi Daeng Ayub Dalema, Nurmas Damayanti, Tika Dwi Danilsyah ' Daviq Chairilsyah Diana Diana Dinti Khaisara Elfis Suanto Elverina, Wenni Enando, Adel Putra Endah Ngesti Utami Erni Erni Ervina Maulida Fadhlina, Syarifah Fadly Azhar Fahmi ardian Lumban Tobing Faransiska, Debi Gaban, Frianita Riswandi Gani Haryana Gimin Gimin Gimin Gusdeliana Gusdeliana Gusnardi Gusnardi hanifah hanifah Hardianti, Tin Hardisem Sabrus, Hardisem Hardisem Syabrus Hardisem Syabrus Syabrus Hariyati, Endah Afni Hartini, Siti Hasna, Dia Rahmatul Hendra Saputra Hendripedes Hendripides Hendripides Henny Indrawati Henny Indrawati HENRY ERYANTO, HENRY Indah Ayu Lestari Indra Gunawan Jahrizal Jufri, Detry Septiyani Juniar, Juniar Junita, Diarni Junita, Diarni Kartika, Mela Lastari, Dinna Lastri, Lastri Lazrina, Lazrina Lingga, Putri Ramadani Lismawati Kerta Febrina Luh Putu Ratna Sundari Makhdalena Makhdalena Mariana Mariana Mariana Marzani, Etty Maulida, Maulida Muhammad Rivai Mujiono Mujiono Mujiono Mujiono Mujiono Mulyana Sari Nadia Eka Putri Nova Ira Wahyuni Novita Silvia Novri Fiantry Sinaga Nur Annisa Nur Hidayati Nur Rahman, Adin Nuraini Nuraini Nurhidayati Nurhidayati Nurmas Dalema Ofrita, Leni Permadi, Resta Novita Pramuditha, Cherry Putri Nurarifa Santri Putri, Fadhila Eka Rina Selva Johan Rizka, Mifta RM Riadi ' RM Riadi RM Riadi RM. Riadi ' RM. Riadi RM. Riadi Roni Faslah Rosyidawati, Rosyidawati Safitri, Yolani Sagopi Ria Apriliani Juniansen Sakdanur, Sakdanur Sakino, Sakino Saputri, Sari Selfianora Hafrida Shinta Triwani Sinta Rahma Putri, Sinta Rahma Siti Komariyah Siti Sa’diah Irawaty Sri Rahmi Azhari Sri Wahyuni Sriwahyuni, Nining Suarman Suarman Suarman Sumarno Sumarno . Sumarno Sumarno Suraini Sutriati Sutriati Syakdanur Nas Syukri ' Tarida Yuni Arta Uhti Wahidah Utari Nur Saputri Yanti, Remi Hasfita Yarnefi, Yarnefi Yasi ' Yolani Safitri Yusnita, Eli Yustina '