Article Per Year (5 Year)
p-Index From 2020 - 2025
1.376
P-Index
This Author published in this journals
All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis Pendidikan Ekonomi JAM : Jurnal Aplikasi Manajemen Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Jurnal Manajemen Universitas Bung Hatta Jurnal Marketing JES (Jurnal Ekonomi STIEP) Jurnal Ekonomika Dan Bisnis
3Mareta Kemala Sari
Universitas PGRI Sumatera Barat
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Kajian Manajemen Bisnis

 1 
Analisis beberapa faktor dominan yang mempengaruhi perilaku adopsi inovasi pelaku industri kreatif sub sulaman khas Minang Kabau Sari, Mareta Kemala; Amaluis, Dina; Saputra, Syailendra Eka
Jurnal Kajian Manajemen Bisnis Vol 7, No 1 (2018): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.082 KB) | DOI: 10.24036/jkmb.10882000

Abstract

This study aims to prove empirically the influence of the resources used, creativity and courage to face risks towards the innovative adoption of Minang Kabau craftsmanship of handicraft sub-craftsmanship. In this study all 467 people from West Sumatra typical craftsmen were sampled. . The analysis model used in this study is simple regression which is processed using the STATA program assistance. Based on the results of the tests that have been conducted it was found that the resources possessed, business creativity, and courage to face risks influence the adoption of innovations of Minang Kabau's unique sub-embroidery business actors.Keywords: Adopsi inovasi; sumber daya; kreatifitas; keberanian menghadapi risiko
Co-Authors . Megawati . Megawati 2Rizky Natassia Al Anshori, M Sabil Andrizal Andrizal Asiska, Servina 〖Desmar Rodian Afandi Bamy Emely Bamy Emely Cici Lia Kartika Desmar Rodian Afandi Dina Amaluis Dina Amaluis,SE.MM Ega Sri Dini Elsa Eria Fauzan . Fitria Susanti HARNITA HARNITA HAYU YOLANDA UTAMI Hendayani, Dwi Ihsani, M Faridh Ika Hajriani, Ika Indra Masrin lasmi, lasmi frina suparingga Lenggogeni, Sari Ma’ruf Ma’ruf Mira Elsha Pratiwi Muluk, Makrifadli Neffi Sulkaisi Nisha Selvia Prima Lita, Ratni Prima Lita Rian Hidayat Rida Rahim Ridno Darmawanto Ripal Tanjung Rizky MM SE Natassia Rizky Natassia RIZKY NATASSIA Salma M.Si Taqwa Saputra, Syailendra Eka Selvia, Nisha Sri Amizah Sumarni Sumarni Syaputra, Syailendra Eka WELLI MARZENI Yosi Eka Putri Yulna Dewita Hia