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Journal : Ultima Management : Jurnal Ilmu Manajemen

PENGARUH SOCIAL INFLUENCES TERHADAP STICKINESS PEMBELIAN POWERAMP PREMIUM Kevin, Kevin; Wella, Wella
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3000

Abstract

Abstract- Poweramp is an application that is divided into 2, freemium and premium, Poweramp application is a music player application that is ranked as number 1 in Google Play. Poweramp application can be downloaded through Google Play. Poweramp freemium have been downloaded by 45 million people, meanwhile Poweramp premium have been downloaded by 1 million people. There are significant differences between Poweramp freemium and premium application. This phenomenon is used as a basis for comparisons between free and paid applications that are increasingly appearing. Many free applications that actually deliver viruses and malware. Therefore, this research aims to analyze the factors that influence a person to download Poweramp freemium application and buying the Poweramp premium. In the process of doing this research, literature reviews from other relevant journals are needed. Amidst the research, a questionnaire is created with Google Form and is distributed to respondents that have already buy Poweramp premium application. There are in total 100 valid responses that is gathered from the respondents. The data that have been gathered are then analyzed with Partial Least Square method by using SmartPLS software. The stages that is needed to be done in PLS method are to rate the Measurement Model, Discriminant Validity, Reliability Test, Average Variance Extracted (AVE), and to analyze the hypothesis received from the output of Result for Inner Weights. Results from the research shows that social factors have significant influence towards people’s decision to download Poweramp freemium application, and continuing to buy Poweramp premium application. Keywords: Application; Poweramp; Social Factors; Stickiness; Partial Least Square
PENGARUH SOCIAL INFLUENCES TERHADAP STICKINESS PEMBELIAN POWERAMP PREMIUM Kevin, Kevin; Wella, Wella
ULTIMA Management Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3000

Abstract

Abstract- Poweramp is an application that is divided into 2, freemium and premium, Poweramp application is a music player application that is ranked as number 1 in Google Play. Poweramp application can be downloaded through Google Play. Poweramp freemium have been downloaded by 45 million people, meanwhile Poweramp premium have been downloaded by 1 million people. There are significant differences between Poweramp freemium and premium application. This phenomenon is used as a basis for comparisons between free and paid applications that are increasingly appearing. Many free applications that actually deliver viruses and malware. Therefore, this research aims to analyze the factors that influence a person to download Poweramp freemium application and buying the Poweramp premium. In the process of doing this research, literature reviews from other relevant journals are needed. Amidst the research, a questionnaire is created with Google Form and is distributed to respondents that have already buy Poweramp premium application. There are in total 100 valid responses that is gathered from the respondents. The data that have been gathered are then analyzed with Partial Least Square method by using SmartPLS software. The stages that is needed to be done in PLS method are to rate the Measurement Model, Discriminant Validity, Reliability Test, Average Variance Extracted (AVE), and to analyze the hypothesis received from the output of Result for Inner Weights. Results from the research shows that social factors have significant influence towards people's decision to download Poweramp freemium application, and continuing to buy Poweramp premium application. Keywords: Application; Poweramp; Social Factors; Stickiness; Partial Least Square
Co-Authors Afdhal, Muhammad Agus Zainul Arifin Agus Zainul Arifin Agusnan, Sri Alfirano Alfirano Amandus Jong Tallo Amir Mahmud Husein, Amir Mahmud Anderson, Ricky Andi Andi Andik Yulianto Andri Wijaya Angelus, Michael Aning Kesuma Putri, Aning Kesuma Antira, Lady Ari Mulianta Ginting, Ari Mulianta Arimbi, Faren Zahra Ario Nugroho Suprapto Arninda, Arninda Arta Tri Narta Aslama, Fathiy Zakaria Assyeh Annasrul Majid Assyeh Annassrul Majid Atmaja, Maxwell Bachri, Karel Octavianus bagus Mulyawan Bena, Dea Almira Carmel Meiden Catherine Catherine Catherine Olivia Sereati Christian Herdinata Christiani, Agustina Citra Wahyuningrum Dali Santun Naga Darius Andana Haris Dedek Kusnadi Dennis Andry, Dennis Dharma Lesmono Dubbert, Juventia Dudi Anandya Dyah Erny Herwindiati Dyah Erny Herwindiati Edo Stanzah edy susanto Edy Susanto Efendi Mabruri Enjeli, Margareta Erlita, Erlita Faqqih Badruzzaman Fazira, Chairiani Indy Fransiska, Silvia Gunawan, Nico H, Muhammad Najmi Mafaza Hafiz Irsyad Hafizhuddin, Azhar Halim Putera Siswanto Hendra Winarsa Hendryli, Janson Hutabalian, Marshinta Romarta Uly I'tishom, Reny Iksen, Iksen Ishak Ishak Iskandar, Hari Izhari, Fahmi Janson Hendryli Jayadi, Riyanto Jeanny Pragantha Jesselyn, Gloria Iverose Jessicca, Jessicca Jesson, Jesson Johanes Fernandes Andry Kertanegara, I Wayan Alvin Kinley Aritonang Lady Antira Larasati, Lintang Laurentius, Laurentius Lie, Melvin Lisana Lisana Lumenta, Marly Lutfiamida, Rifna M Ezar Al Rivan Mahendra, A Majid , Assyeh Annasrul Majid, Assyeh Annasrul Martha, Lidya Ma’ruf, Nardyawan Arifi Meldawati , Lucyani moch syaiful anwar Muhammad Yudhistira Azis Muzahar Narta, Arta Tri Nasrun, Aja Natasya Natasya Nina Yusnita Yamin Novandyanta, Evan Novario Jaya Perdana Pinandita, Aria Prof. Dr. Ir. Dali S. Naga, MMSI Prya Artha Widjaja Purnama, Michael Putra, Mochamad Resya Putri, Rizkya Dwiananda Rafif, Muhammad Akmal Rahayu Ningsih Rahayu, Priskila Christine Ranope, Jumas Raphael C., Raphael C. Rianto Nurcahyo, Rianto Rizkiliano, Ibrahim Hanif Rofilah, Salsazahra Rostina, Cut Fitri Saefudin Saefudin Salsabila, Nisrina Seng Hansun Sentosa L., Sentosa L. Setiawan, Johan Siregar, Aulia Sucitra Dewi Siswanto, Felicia Siti Morin Sinaga Sitorus, Friska Darnawaty Solikah, Al Milatus Stanzah, Edo Sudana, Nathan Kunta Susetyo, Eprafoditus Kristiadi Sutanto, Jessica Levina Suwarno Liang Tandililing, Elia Madatu Theresia Woro Damayanti Viny Christanti M Waruwu, Lilis Risna Wella, Wella Widjaja, Purnamawati Helen Wiwin Kusuma Atmaja Putra Yuliana Yuliana Zagoto, Mariana Erfan Kristiani