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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Community Empowerment Borobudur Management Review Urecol Journal. Part B: Economics and Business
Luk Luk Atul Hidayati
Universitas Muhammadiyah Magelang, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : Urecol Journal. Part B: Economics and Business

 1 
The Effect of The Brand Image, Advertising and Social Media Marketing on Purchase Decisions Mafida Zaenati; Luk Luk Atul Hidayati; Marlina Kurnia
Urecol Journal. Part B: Economics and Business Vol. 2 No. 2 (2022): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.166

Abstract

This study aims to examine the effect of brand image, advertising and social media marketing on purchasing decisions. The sample of this research is the general public who have purchased a Honda motorcycle consumer in Temanggung regency. The sampling method used quota sampling with a sample size of 100 respondents. The analysis tool used is multiple linear regression with the help of the SPSS version 25.0 program. The result of this study indicates that positive and simultaneously effect on brand image, advertising and social media marketing on purchasing decisions. Partially, brand image and advertising have postive and significantly effect on purchasing decisions, but social media marketing has no effect on purchasing decisions.
The Influence of Price and Product Quality on Repurchase Decision with Consumer Satisfaction as a Mediation Variable Erick Prafitra Aldiki; Luk Luk Atul Hidayati; Friztina Anisa
Urecol Journal. Part B: Economics and Business Vol. 2 No. 2 (2022): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.168

Abstract

The purpose of this study was to determine the relationship between price and product quality on repurchase decisions with consumer satisfaction as a mediating variable. The sample used in this study were consumers at Dam Coffee House & Eatery, Magelang Regency. The sampling method is Accidental Sampling with 100 respondents. The analysis tool uses multiple regression with the help of SPSS 26.0 software. The results show that price has a positive effect on repurchase decisions, product quality has a positive effect on repurchase decisions, price has a positive effect on consumer satisfaction, product quality has a negative effect on consumer satisfaction, consumer satisfaction has a positive effect on repurchase decisions, consumer satisfaction mediates the relationship between price and repurchase decisions, consumer satisfaction mediates the relationship between product quality and repurchase decisions.
Co-Authors Agung Setyabudi Alma Firriyal Rahman Brenabyan Lafaredo Rakharisto Dahli Suhaeli Diana Sri Kurniawati Erick Prafitra Aldiki Evi Ayu Anggraeni Firman Dwi Cahyo Friztina Anisa Khulub Tanwirul Laela Novianti Dewi Mafida Zaenati Marlina Kurnia Muhdiyanto Muhdiyanto Naufal Afiq Nur Aziz Naura Nazihah Padyan Farhaani Yadhaningrum Purwantini, Anissa Hakim Septiana Isca Sari Tusiana Diyan Pratiwi Zulkarnain Fahmi Haris