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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Community Empowerment Borobudur Management Review Urecol Journal. Part B: Economics and Business

Luk Luk Atul Hidayati

Universitas Muhammadiyah Magelang, Indonesia

Author-ID : 2988190

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 10 Documents Claim Missing Document

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PENGARUH ONLINE FLOW ELEMENTS DAN KEPUASAN PADA PENGALAMAN BELANJA HEDONIS DAN UTILITARIAN: STUDI KASUS PADA SOCIAL COMMERCE Hidayati, Lukluk Atul; Purwantini, Anissa Hakim
Optimum: Jurnal Ekonomi dan Pembangunan Vol 7, No 2 (2017)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

This study examined the relationship between online flow elements on hedonic and utilitarian online shopping experience and its influence on the satisfaction that later influenced the social commerce intention. The research sample using purposive sampling method of social media users who ever search information and purchase online through social media as Facebook, Instagram, Twitter or Path. The results of this study indicate that arousal, challenge and time distortion have positive effect on hedonic online shopping experience, whereas telepresence havenât significant effect. Importance, interactivity and skill positively influence utilitarian online shopping experience, while the control has no effect. Utilitarian shopping experience influence satisfaction, whereas no significant effect on hedonic shopping experience. Satisfaction positively influence repurchase intention in social commerce.

PENGARUH ONLINE FLOW ELEMENTS DAN KEPUASAN PADA PENGALAMAN BELANJA HEDONIS DAN UTILITARIAN: STUDI KASUS PADA SOCIAL COMMERCE Lukluk Atul Hidayati; Anissa Hakim Purwantini
Optimum: Jurnal Ekonomi dan Pembangunan Vol 7, No 2 (2017)
Publisher : Universitas Ahmad Dahlan

This study examined the relationship between online flow elements on hedonic and utilitarian online shopping experience and its influence on the satisfaction that later influenced the social commerce intention. The research sample using purposive sampling method of social media users who ever search information and purchase online through social media as Facebook, Instagram, Twitter or Path. The results of this study indicate that arousal, challenge and time distortion have positive effect on hedonic online shopping experience, whereas telepresence havenâ€™t significant effect. Importance, interactivity and skill positively influence utilitarian online shopping experience, while the control has no effect. Utilitarian shopping experience influence satisfaction, whereas no significant effect on hedonic shopping experience. Satisfaction positively influence repurchase intention in social commerce.

Co-Authors Agung Setyabudi Alma Firriyal Rahman Brenabyan Lafaredo Rakharisto Dahli Suhaeli Diana Sri Kurniawati Erick Prafitra Aldiki Evi Ayu Anggraeni Firman Dwi Cahyo Friztina Anisa Khulub Tanwirul Laela Novianti Dewi Mafida Zaenati Marlina Kurnia Muhdiyanto Muhdiyanto Naufal Afiq Nur Aziz Naura Nazihah Padyan Farhaani Yadhaningrum Purwantini, Anissa Hakim Septiana Isca Sari Tusiana Diyan Pratiwi Zulkarnain Fahmi Haris

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Journal : Optimum : Jurnal Ekonomi dan Pembangunan