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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JWP (Jurnal Wacana Politik) Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan Jurnal Sosiologi Andalas SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Journal of Government Science (GovSci ) : Jurnal Ilmu Pemerintahan
Junaidi Junaidi
Sosiologi Fakultas Ilmu Sosial dan Politik Universitas Lampung, Indonesia
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Sosiologi Andalas

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Ambivalensi Politik Digital: Algoritma, Gamifikasi, dan Polarisasi Generasi Z di TikTok Purboyo, Muhammad Guntur; Amriwan, Azis; Junaidi, Junaidi; Tivantara, Branden Jaya; Putra, Hanif Dinanda
Jurnal Sosiologi Andalas Vol. 11 No. 2 (2025)
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jsa.11.2.172-190.2025

Abstract

TikTok has become a primary platform for Generation Z's political information consumption. The algorithmic mechanisms of the For You Page and live battles, combined with in-app gift features, create a unique dynamic where entertainment merges with political partisanship. This phenomenon shows that polarization is not only a result of algorithmic filters but also of digital rituals full of symbols and emotions. This article explains how TikTok's algorithms and gift features operate as social mechanisms that limit informational diversity and reinforce political polarization among Generation Z. Using a qualitative approach, the study conducted a thematic analysis of political live battle videos and in-depth interviews with eight Generation Z participants (18-24) in Bandar Lampung. The analysis highlights algorithmic curation patterns, the dynamics of gift-giving, and Generation Z's perceptions of political content. The study found that partisan content dominates live battles, with large gifts given by pro-candidate accounts as political support, while small gifts are used by ordinary viewers. Participants watched these battles more for entertainment than for information, yet they were consistently exposed to political partisanship. The findings demonstrate that TikTok's algorithm and gift economy jointly construct a digital political space based on emotion and symbols rather than substantive discussion. This study confirms that Generation Z's political polarization is rooted in both algorithmic curation and the logic of digital entertainment mobilized by political supporters.
Co-Authors Amriwan, Azis Ari Ganjar Herdiansah Azis Amriwa Azis Amriwan , Azis Amriwan Fikri Isnaini Saputra Heni Ismiati M. Fadhil Nurdin Muhammad Fedriansyah Muhammad Jamiluddin Nur Mulyanto Mulyanto Purboyo, Muhammad Guntur Putra, Hanif Dinanda Rafi Maulana Ramadhan Randi Randi Randi, Randi Retno Putri Ridhah Taqwa Teuku Fahmi, Teuku Fahmi Tivantara, Branden Jaya Usman Raidar Usman Raidar, Usman Raidar Yuni Ratnasari, Yuni Ratnasari