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Journal : International Journal Mathla'ul Anwar of Halal Issues

ANALISIS TINGKAT KEPUASAN PELAKU USAHA MIKRO DAN KECIL TERHADAP PELAYANAN SERTIFIKASI HALAL SELF DECLARE Hastuti, Dewi; Maharani, Farikha; Subekti, Endah; Takhim, M; Husna, Asmaul
International Journal Mathla’ul Anwar of Halal Issues Vol. 4 No. 1 (2024)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202441.95

Abstract

Abstract. The halal product process assistant (P3H) plays an important role in managing self-declaration halal certification, namely as a person who assists micro and small entrepreneurs (MSEs) to declare the halalness of their digital-based products. Services that are not maximized can reduce the trust and number of MSEs to take care of halal certificates. The originality of this research lies in a comprehensive study of business actor satisfaction with P3H performance. This study aims to identify and measure business actor satisfaction and analyze attributes that are very important in influencing the quality of P3H services. The respondents of this study were 100 MSEs who had obtained halal certificates through P3H assistance. The research method is the Importance Performance Analysis (IPA) method which is then plotted using the Cartesian Diagram and the Customer Satisfaction Index (CSI) method.   The results showed that the IPA calculation had a suitability level value of 97.75% and on the Cartesian Diagram of 19 attributes there were 2 attributes that required improvement and improvement, namely attribute number 3 (tangibles) and 16 (assurance). The results of the calculation of the Customer Satisfaction Index (CSI) method get a score of 88.51%, indicating that MSE businesses feel "very satisfied" because the score is in the scale range of 81% to 100%, so it can be said that P3H's performance is very good. This study implies that P3H must continue to improve service quality, especially attributes whose service value is less than satisfactory and can maintain or improve attributes that are very important and very satisfying in order to increase satisfaction with self-declare halal certification services.  
ANALISIS TINGKAT PENGETAHUAN DAN FAKTOR YANG MEMPENGARUHI PEMBELIAN PRODUK MAKANAN DAN MINUMAN HALAL PADA SISWA SMP DI KOTA SEMARANG Hastuti, Dewi; Farikha Maharani; Tri Siswanti; Ludiro Santoso; Masrochatun; Muchamad Priyo Utomo
International Journal Mathla’ul Anwar of Halal Issues Vol. 5 No. 2 (2025): September
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the study was to determine the effect of knowledge level, religiosity, health safety of halal food and beverage, and school origin on the decision of junior high school students to purchase halal food and beverage products in Semarang City. This type of research is quantitative research with correlational nature. The sampling technique used was non probability sampling with purposive sampling method. The number of samples used for this study were 108 respondents consisting of 54 general junior high school students and 54 religious junior high school students. The data collection technique used was interview with questionnaire. The data analysis technique used is the classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test, hypothesis testing there is a multiple linear regression test, namely the f test and t test. Based on the results and discussion, it shows that the level of knowledge, religiosity, halal food health safety and school origin together (f test, p = 0.000 <0.01) have a positive and very significant influence on purchasing decisions. While partially (t test) school origin (p = 0.109> 0.05) has an insignificant effect, while other independent variables level of knowledge (p = 0.000 <0.05), religiosity (p = 0.020 <0.05) and health safety of halal food and beverages (p = 0.015 <0.05) have a significant effect on purchasing decisions. In conclusion, the purchasing decisions of halal food and beverages of junior high school students from religious-based schools and students from national public-based schools in Semarang City have similar perceptions, and what influences purchasing decisions is the level of knowledge, religiosity and healthy safety of halal food and beverages.