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Journal : Jurnal Manajemen dan Kewirausahaan

DESTINATION IMAGE OF BALI BASED ON THE PUSH MOTIVATIONAL FACTORS, IDENTITY AND DESTINATION CREATIONS IN THE PERSPECTIVE OF FOREIGN SENIOR TOURIST* I Gusti Bagus Rai Utama
Jurnal Manajemen dan Kewirausahaan Vol. 18 No. 1 (2016): MARCH 2016
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.119 KB) | DOI: 10.9744/jmk.18.1.16-24

Abstract

The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an international tourism destination, especially from the perspective of senior tourists. This research employed survey method and utilized a combination of quantitative and qualitative analytical techniques. Factor analysis condensed various indicators into several key indicators to form a model with goodness of fit. Indicators representing push motivation variable include the improvement of health/fitness and the drive to perform physical exercise. Indicators representing destination identity variable include the culture and nature of Bali. Indicators representing destination creation variable include the service quality of travel agencies and service quality of travel guides. Indicators representing destination image variable include the image of cultural uniqueness and holiday atmosphere of Bali. The survey in this study involved 400 respondents of senior tourists, exclusively only foreign nationals. Goodness of fit is affirmed on the results of the analysis model, which answered the hypothesis that push motivation and destination creation affect destination images.
PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION I Gusti Bagus Rai Utama
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.932 KB) | DOI: 10.9744/jmk.20.1.1-6

Abstract

This research aimed to determine main attractor factors of Bali tourism and pre­do­minantly factors that determine the European travel to Bali. It was designed by using research sur­vey that in­volving 167 European tourist selected purposively. Con­fir­ma­to­ry factor analysis techniques were used to analyse a wide range of variables Balinese charm. The re­sults showed the main attractor factors of Bali tourism are (1) Immigration, security of destin­ation, and travel agencies, (2) The prices, the accommodation, food and transportation, (3) The history, cul­ture, and na­tural beauty. While the most dominant factor in de­ter­mi­ning European tourists travelled to Bali were immi­gra­tion, security of destination, and travel agencies. The findings also indicated that the images of Bali tourism are the destination's history, culture, and na­ture. These three variables were in accordance with ex­pectations of Euro­pean tourists who have been known as travellers who like the interested on history, culture, and the beauty of the scenery.
AN INVESTIGATION OF TOURISM MOTIVATION AND TOURIST ATTRACTION OF TOURISTS TO BALI Christimulia Purnama Trimurti; I Gusti Bagus Rai Utama
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 2 (2019): SEPTEMBER 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.267 KB) | DOI: 10.9744/jmk.21.2.130-133

Abstract

The purpose of this study was to investigate the motivation of tourists to travel to Bali. This study used a sample with 213 respondents. The analytical tool used is factor analysis with SPSS version 24. The results of the study found two tourism motivation for tourists to vacation in Bali, namely by 'Traveling & Relax' and 'Health'. We also found the results of research on the tourist attraction of tourists on vacation in Bali, namely 'Government and Private Sector', 'Public Service', 'Bali nature and culture' and 'holiday and shopping'. This study has limitations, namely not looking for a relation­ship between push and pull motivation of tourists to Bali.
THE ETHICAL DEVELOPMENT OF AGRITOURISM IN PROTECTED TERRITORY PELAGA BADUNG BALI, INDONESIA I Gusti Bagus Rai Utama; Christimulia Purnama Trimurti
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 2 (2019): SEPTEMBER 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.695 KB) | DOI: 10.9744/jmk.21.2.114-119

Abstract

This research is a basic research that confirms the ethics of sustainable tourism planning with the research objective of the establishment of ethics of developing agritourism in the boundaries of protected forest. The quantitative method is uses as primarily approach involving 230 respondents, and 32 informants as supplementary approach. The conclusions are the ethical development of agritourism in protected area in the case study of Pelaga Village ideally able to present open natural beauty, cultural-friendly, environmentally friendly, and conserve a unique tourist attraction, provide public facilities, telecommunication, restaurants, and market centers for agriproducts, the availability of transportation to the location, and provide public facilities
Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Arsana, I Nyoman Eri Christimulia Purnama Trimurti Cindy Frista Filina Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara I Gede Agus Mertayasa I Gede Sutarya I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Suardhana I Nyoman Meirejeki I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Steven Eka Putra Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Trimuti, Christimulia Purnama Veronika Lyanarta Wayan Ruspendi Junaedi Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yudistira Adnyana, Yudistira Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik