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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen dan Bisnis Sriwijaya UNEJ e-Proceeding Jurnal Pendidikan Ekonomi & Bisnis al-Uqud : Journal of Islamic Economics JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Indonesian Journal of Halal Research Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Indonesian Journal of Economics, Entrepreneurship, and Innovation
Rosa Prafitri Juniarti
Universitas Negeri Surabaya
Religion Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis Sriwijaya

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Bagaimana Generasi Milenial Membeli Makanan Halal? Peran Religious Belief, Subjective Norm, dan Halal Awareness Annisa Nurhidayana; Rosa Prafitri Juniarti
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 18, No 4 (2020): Volume 18, Nomor 3, Tahun 2020
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v18i4.11957

Abstract

Halal is a recommendation for Muslim consumers. If the Muslim population increases, the awareness to consume halal food also increases. This research aims to analyze and discuss the influence of religious belief, subjective norm, and halal awareness with purchase intention halal food. The sampling technique used is non-probability sampling with a judgemental sampling method. The sampling used is 250, which has two criteria: Muslim and age 20-40 years. Data were analyzed using multiple linear regression analysis with the SPSS program. This study shows the relationship between religious belief and purchase intention, subjective norm and purchase intention, halal awareness, and purchase intention are significant. This research contributes to the halal food literature study, which also received special attention from young people. Even though young people tend to like to try new things, they still consider the halal products they consume. This finding also has important implications for marketers in Muslim countries.
Co-Authors Abdul Aziz, Azreen Hamiza Adi Zakaria Afiff Ahmad Ajib Ridlwan Andre Dwijanto Witjaksono Anik Lestari Andjarwati Annisa Nurhidayana AS, Fathor Azizah Omar Dewie Trie Wijayati Erika Takidah Lestari, Retno Cahyaningtyas Puji Muhamad Nafik Hadi Ryandono, Muhamad Nafik Nurul Indawati R.A. Sista Paramita Retno Cahyaningtyas Puji Lestari Salsabilla Kurniawati SANAJI Tias Andarini Indarwati Trias Madanika Kusumaningrum Yan Putra Timur Yessy Artanti