Garuda - Garba Rujukan Digital

PENGARUH REKRUITMEN, PENGEMBANGAN KARIR, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DINAKERTRANSDUK PROVINSI JATENG Heru Sri Wulan; Leonardo Budi Hasiholan
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2311

Policies to improve employee performance need to be analyzed further. In this study will analyze the effect of recruitment, career development, work discipline and work motivation on employee performance at Dinakertrasduk, Central Java province. In this study, samples were taken as many as 100 people using purposive sampling technique, namely sampling based on criteria, among others: employees who are taken as samples are employees who have worked for at least 3 years. The data analysis method used in this research is validity, reliability, multiple linear regression, t test. The results show that with multiple linear regression analysis, it can be shown by the regression equation Y = -0.16X1 + 0.862X2 + e1. From the results of the analysis above, it can be concluded that the variables of recruitment and career development do not increase, which affects work motivation. while the regression equation analysis Y2 = 0.506X3 + 0.271Y1 + e2 from the results of the analysis above, it can be concluded that discipline and motivation variables increase, affect performance. The hypothesis that has been carried out in this study can be concluded that: a. There is a positive and significant effect of recruitment on motivation. b. There is a positive and significant effect of career development on motivation. c. There is a positive and significant effect of work discipline on performance. d. There is a positive and significant influence of motivation on performance in Dinakertrasduk Povinsi Central Java. Suggestions that can be put forward in this study include: company leaders to pay attention to things that can increase employee motivation and performance, among others: to further promote career development of employees of Dinakertrasduk, Central Java Province. and improve work discipline of the employees of the Central Java Province Dinakertrasduk. and pay attention to the work motivation of its employees.

MODEL PEMASARAN KEWIRAUSAHAAN MELALUI DIGITAL MARKETING SEBAGAI PEMODERASI UNTUK MENINGKATKAN KINERJA PENJUALAN UMKM KOTA SEMARANG Heru Sri Wulan; Feri Agustina; Cicik Harini
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.3314

The emergence of the corona virus in 2020 has devastated the economy in Indonesia, making the strength of MSMEs re-examined. The decline in turnover in the non-culinary sector reached 30-35% due to restrictions on activities that made it difficult for business actors to make face-to-face sales. Therefore, SMEs must be able to master digital marketing. Utilizing the marketing concept through the use of digital technology, it is hoped that MSMEs will be able to develop and become the center of economic power. The current era of technology is indeed unavoidable, through digital marketing it is possible for MSME actors to market their products online, offer and make online banking system payment transactions. This study aims to analyze the entrepreneurial marketing model through digital marketing as a moderating variable in improving sales performance. in MSMEs in Semarang City. The population in this study were MSME actors who were registered at the Cooperatives and MSMEs Service in the city of Semarang. The sampling technique used by the author in conducting this research is using simple random sampling, namely taking samples from the population randomly, using the Slovin formula, obtained 98 samples. The method of data analysis was carried out by testing instrument validity and reliability, testing classical assumptions, testing hypotheses and testing moderating variables using MRA (Moderated Regression Analysis). The results showed a positive and significant influence on entrepreneurial marketing in increasing the sales volume of MSMEs in Semarang City, but the effect of digital marketing as a moderating on sales volume in the first output had a significant effect and the interaction effect on the second output had no significant effect, meaning digital marketing as a moderating variable in the relationship between the method of marketing performance is a predictor moderator. Keywords: Entrepreneurship Marketing, Digital marketing, Sales volume, MSMEs.

PENGARUH KOMUNIKASI ORGANISASI DAN MANAJEMEN KINERJA BARU PADA PERUBAHAN ORGANISASI DI CV. CANDI KARYA Heru Sri Wulan; Rekno Sulandjari
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4706

Dewasa ini di tengah pandemi Covid-19 yang belum usai banyak sekali para pelaku usaha tumbang karena kondisi perekonomian yang tak menentu. Utamanya para pelaku usaha berkategori mikro kecil. Namun dengan adanya mengubah mindset tantangan diubah menjadi sebuah kesempatan emas, banyak pelaku usaha yang mampu bertahan dengan melakukan beberapa kiat demi perubahan organisasi salah satunya CV. Candi Karya. Dengam mengkonstruksi komunikasi organisasi dan menejemen kinerja yang ada dalam organisasinya, mampu terbentuk perubahan organisasi yang bisa melayani konsumennya meski di tengah pandemi. Komunikasi organisasi merupakan salah satu strategi yang bisa dikembangkan oleh para pelaku usaha di tengah pandemi seperti saat ini untuk bisa terjadi perubahan organisasi sehingga operasional perusahaan mampu bertahan. Kategori keefektifan komunikasi organisasi yang dimaksud adalah bukan yang kaku melainkan yang fleksibel diimplementasikan semua organism yang terlibat dalam sebuah organisasi, baik pimpinan, karyawan dan lintas saluran. Sehingga simpulan penelitian ini adalah terdapat hubungan yang cukup yaitu sebesar 0.475 antara komunikasi organisasi (variable X1) dan manajemen kinerja baru (variable X2) secara bersama-sama pada kegiatan perubahan organisasi (variable Y). Berdasarkan penelitian di atas juga didapatkan hasil bahwa jika variabel X1, X2 meningkat, maka variabel Y juga ikut meningkat (korelasi positif). Besarnya tingkat efektivitas komunikasi organisasi dan manajemen kinerja baru dalam penelitian ini adalah 42,1%, sedangkan sisanya 57,9% disebabkan oleh faktor-faktor lain di luar penelitian ini.

MODEL PEMASARAN KEWIRAUSAHAAN MELALUI DIGITAL MARKETING SEBAGAI PEMODERASI UNTUK MENINGKATKAN KINERJA PENJUALAN UMKM KOTA SEMARANG Heru Sri Wulan; Feri Agustina; Cicik Harini
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.3314

The emergence of the corona virus in 2020 has devastated the economy in Indonesia, making the strength of MSMEs re-examined. The decline in turnover in the non-culinary sector reached 30-35% due to restrictions on activities that made it difficult for business actors to make face-to-face sales. Therefore, SMEs must be able to master digital marketing. Utilizing the marketing concept through the use of digital technology, it is hoped that MSMEs will be able to develop and become the center of economic power. The current era of technology is indeed unavoidable, through digital marketing it is possible for MSME actors to market their products online, offer and make online banking system payment transactions. This study aims to analyze the entrepreneurial marketing model through digital marketing as a moderating variable in improving sales performance. in MSMEs in Semarang City. The population in this study were MSME actors who were registered at the Cooperatives and MSMEs Service in the city of Semarang. The sampling technique used by the author in conducting this research is using simple random sampling, namely taking samples from the population randomly, using the Slovin formula, obtained 98 samples. The method of data analysis was carried out by testing instrument validity and reliability, testing classical assumptions, testing hypotheses and testing moderating variables using MRA (Moderated Regression Analysis). The results showed a positive and significant influence on entrepreneurial marketing in increasing the sales volume of MSMEs in Semarang City, but the effect of digital marketing as a moderating on sales volume in the first output had a significant effect and the interaction effect on the second output had no significant effect, meaning digital marketing as a moderating variable in the relationship between the method of marketing performance is a predictor moderator. Keywords: Entrepreneurship Marketing, Digital marketing, Sales volume, MSMEs.

HUBUNGAN KUALITAS PELAYANAN SDM RUMAH MAKAN GUDEG MBOK MANDEG JOGJAKARTA TERHADAP KEPUASAN PELANGGAN Retno Djohar Juliani; Heru Sri Wulan; Jazilatul Rohmah
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.7508

This study aims to determine the relationship between HR service quality at Gudeg Mbok Mandeg Jogjakarta Restaurant and customer satisfaction. Is quantitative descriptive research. The population in this study were customers at the Mbok Mandeg gudeg restaurant, an average of 600 people in 1 (one) month. The research population is 71 respondents calculated using the Isac and Michael formula. The sampling technique uses incidental random sampling. Data collection techniques using a questionnaire. The measurement technique uses a tiered Likert scale 5. For the quality of HR services, the scales are Very Good, Good, Fairly Good, Not Good, and Very Bad, while customer satisfaction uses the scales Very Satisfied, Satisfied, Fairly Satisfied, Dissatisfied, and Very Dissatisfied. The data obtained is presented in the form of a frequency distribution table and analyzed using cross-tabulations to determine the relationship between HR Service Quality at Gudeg Mbok Mandeg Jogjakarta Restaurant and customer satisfaction. Based on the results of the study, it was found that 2 respondents (3%) stated that the quality of service was very good and customers were very satisfied, as many as 6 respondents (8%) stated that the quality of HR services was good and customers were very satisfied. As many as 6 respondents (8%) stated that the quality of HR services was good and customers were satisfied, 36 respondents (51%) stated that the quality of HR services was good and customers were satisfied. So, it can be concluded that the better the quality of HR services at the Gudeg Mbok Mandeg Jogjakarta Restaurant, the more satisfied the customer will be. As for some suggestions that can be submitted to the Gudeg Mbok Mandeg Restaurant, they can provide a variety of other menus so that customers don't feel bored, restaurant HR can provide explanations to customers about the various food menus available and their prices as material for consideration for customers, home HR Makan Gudeg Mbok Mandeg Jogjakarta should maintain hospitality when there are many visitors at the same time. In addition, the author also provides suggestions so that in the restaurant you can hear the strains of music that are characteristic of "Javanese nuances (gamelan)" in order to add a more pleasant atmosphere for customers.

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