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All Journal Jurnal Manajemen Dayasaing International Journal of Economics, Business and Accounting Research (IJEBAR) Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen International Journal of Asian Business and Management (IJABM) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Indra Hastuti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset

 1 
Voucher Diskon, Online Customer Review Berpengaruh terhadap Minat Beli Ulang: (GoFood di Surakarta) Eka Darma Ningtyas; Indra Hastuti; Khabib Alia Akhmad
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1171

Abstract

The aim of this research is to determine the influence of discount vouchers on repurchase interest in partial terms, to determine the influence of online customer reviews on repurchase interest, and to determine the influence of discount vouchers and online customer reviews on repurchase interest in a case study at GoFood in Surakarta simultaneously. The sample was 100 respondents using a sampling technique using purposive sampling. This research used quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of discount vouchers on repurchase interest, there is a positive and significant influence of online customer reviews on interested in buying again. Then the research results concluded that simultaneously there was a positive
Analisis Pengaruh Celebrity Endorsement dan Price Perception terhadap Purchase Intention: Studi Kasus Pengguna Somethinc Febryana Nawantoro; Indra Hastuti; Taufiq Nur Muftiyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1177

Abstract

The purpose of this research is to determine the influence of celebrity endorsement on Purchase Intention partially, to determine the influence of Price Perception on purchasing decisions, and to determine the influence of product quality and price determination on Purchase Intention, a case study of somethinc skincare users in Surakarta City simultaneously. The sample was 100 respondents using a sampling technique using random sampling. This research uses quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of celebrity endorsement on Purchase Intention, there is a positive and significant influence of Price Perception on Purchase Intention. . Then the research results concluded that simultaneously there was a positive and significant influence of celebrity endorsement and Price Perception on Purchase Intention.
Co-Authors Adam Sasando Agus Suyatno Aisya Shabilla Hermawati Anisa Dwi Anggraini Annasya Al Sadhilla Apriliana Nur Choirun Nisa Damar Putranto Eka Darma Ningtyas Esti Dwi Rahmawati Evi Elisanti Fani Anisa Rahmawati Febi Ardhani Febryana Nawantoro Hanifah Dian Hastuti Hesti Widyastuti Hidayatulloh, M. Syarif Hidayatulloh Indah Wahyu Utami Intana Wahyu Putri KHABIB ALIA AKHMAD Liss Dyah Dewi Arini Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Zulfikar R Nur Sahid Gatot nugroho Pudya, Yehezkiel Narhendra Puji Mulyati R.Taufiq Nur Multiyanto Rayhan Gunaningrat Ria Nofita Praptiwi Rieke Alisyiya Nur Safitri Ririn Wahyuningsih Rizki Darmawan Prasetya Saryadi Septiyanitha Dwi Maharani Putri Sharina Osman Singgih Purnomo Sutri Aditya Yoga Kumbara Taufiq Nur Muftiyanto Widia Priatna Winda Saputri Yuand Nova Erlangga Yusmaneti Yusmaneti