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Dewi Kurniati
Magister Of Agribusiness, Faculty Of Agriculture, University Of Tanjungpura, West Kalimantan, Indonesia
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Journal : Jurnal Bisnis dan Akuntansi

 1 
KEPUASAN DAN LOYALITAS PELANGGAN AMING COFFEE: EXPERIENTIAL MARKETING BELLA BELLINDA; EVA DOLOROSA; DEWI KURNIATI
Jurnal Bisnis dan Akuntansi Vol 22 No 2 (2020): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v22i2.760

Abstract

Aming Coffee is a coffee shop that is very well known by coffee connoisseurs in Pontianak. Over time, Aming coffee tried to get closer to the connoisseurs of Aming coffee by presenting a more modern appearance of the booth to provide comfort for the connoisseurs by increasing customer satisfaction and loyalty. However, with the number of coffee shops popping up in recent years, it is very influential for Aming coffee with the emergence of similar business competition, so this is a threat for Aming to continue to maintain satisfaction for its consumers. This study aims to analyze the effect of experiential marketing on Aming Coffee customer satisfaction and loyalty and the influence of satisfaction on Aming Coffee customer loyalty in Pontianak. This study used a questionnaire method with 150 respondents taken by purposive sampling at two Aming Coffee locations. Data analysis using SEM-PLS, WarpPLS 6.0 software. The results of this study indicate that experiential marketing variables significantly influence customer satisfaction and customer loyalty. The customer satisfaction variable mediates the effect of experiential marketing on customer loyalty. Customer satisfaction is the most influential factor in experiential marketing which can ultimately lead to customer loyalty. There needs to be an increase in all aspects of experiential marketing (sense, feel, think, act, relate) to support Aming Coffee to be a comfortable gathering place for visitors, especially young people and able to give prestige to visitors.
Co-Authors . Lolita A Hamid A. Yusra Abdul Hamid A Yusro Adi Suyatno Adi Suyatno Adi Suyatno Adi Suyatno Aditya Nugraha ADITYA NUGRAHA Adriyansyah, Muhammad Afi, Nur Diyanah Aga Sugara agum gumilang Agustinus Bertolomeus Eko Dony Prayudi Aisyiah, Nur Alfonsius Dedeo Raden Mas Anas Nikoyan Andriani Andriani Anita Suharyani Anita Suharyani Apriliani, Cindy Arpandi, Julian Artiandi, Muhammad BELLA BELLINDA Burga, Adrianus Edil Chaerul Aziz Fatoni Desmi Pranoto Dwi Septiyarini Eggi Anugriansyah Eggi Anugriansyah Ela Sriwana Eligia Paginian Ella Putriana Emeliani, Monika Enny Irdiana Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae Eva Dolorosa Eva Dolorosa Eva Dolorosa FAIZAL HADI Fajar, Muhamad Iqbal Febrian, Ryan Firman Firman Gabriella Dale Apriyani Gusvita Chandra Dewi Haryo Putro Hengki Hengki Heny Marini Herlina Herlina Hidayah Hidayah Imelda Imelda Indrawati, Urai Suci Yulies Vitri Irba’ Muhlas Sambodo Irman Irman Jay Hendrayana Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Ketut Sukiyono Komariyati Komariyati Kumala Sari Kurniawan, Renaldi Lestari, Yuti Lusiana Lusiana Mahrani Fiansyah Marisi Aritonang Marisi Aritonang Marisi Aritonang Aritonang Maswadi Maswadi - Maswadi Maswadi Maswadi Maswadi Maswadi Maswadi Mayang Putri Melisarah, Endah Miswati Miswati Mochammad Imron Awalludin Muftia, Dika Nia Permatasari, Nia nojin, Vinsensius Novira Kusrini Novira Kusrini Nurliza Nurliza Nurliza Nurliza Nurliza Nurliza Olivia Syafa Husna Pamela Paulina, Yohana Permasi, Defi Pranoto, Desmi Putri Destiani R Yulia Pratiwi Rahimin - Rahimin Raja Nammy Petrus Purba Rara Aurelia Ronaldo, Ronaldo Rossie Wiedya Nusantara Sahbudin Sahbudin Sahbudin Sahbudin saipudin udin Septiyarini, Dwi Setiani, Wulan Severianus Bito Palar Shenny Oktoriana Siti Jaeni Siti Maulidia Sopiana, Mika Suharyani, Anita SUKIRNO Sulastri, Nerlih Suriadi Suriadi Suriana Suriana TARYO RIZKIANSAH Ulfika, Ulfika Ummi Khairul Fitri Veronika, Yohana Wanti Fitrianti Widi Astuti Wulan Setiani Yulies Vitri Indrawati, Urai Suci YUSTINA TENTI YVI, Urai Suci Zulfikri