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All Journal JAKPI Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Khairunnisa Br Marpaung
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat dan Riset Pendidikan

 1 
Marger Kolongmerat sebagai Strategi Peningkatan Market Power Melalui Diferensiasi : Penelitian Khairani Alawiyah Matondang; Ainun Saskia; Khairunnisa Br Marpaung; Ledi Marina Purba; Kevin Daniel Sirait
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2999

Abstract

This study aims to examine how conglomerate mergers can be used as a strategy to strengthen market power through the implementation of product differentiation. Using a qualitative approach and case study method on several national and international companies such as the Disney-Fox merger and Indosat Ooredoo Tri, this study focuses on understanding post-merger product differentiation strategies in strengthening the company's competitive position in the market. The analysis results show that conglomerate mergers have two main functions: first, as an instrument for market expansion and increasing company value through innovation, bundling strategies, and strengthening brand image; second, as a means to create barriers to entry and increase switching costs for consumers. The Disney-Fox case study emphasizes the importance of intellectual property ownership and exclusive content as strategic advantages in maintaining customer loyalty. Meanwhile, the Indosat Tri merger emphasizes infrastructure integration and digital service development as a form of service-based differentiation. Although conglomerate mergers can increase efficiency and strengthen a company's competitive position, potential risks such as increased market concentration and reduced consumer choice still need to be monitored. Therefore, the role of supervisory institutions such as the KPPU is crucial in ensuring that the implementation of mergers remains in accordance with the principles of fair competition and maintains a balance between the interests of business actors and consumer protection.
Pengaruh Pertambangan Batu Bara Terhadap Lapangan Pekerjaan: Penelitian Bonaraja Purba; Ananda Sakinah; Ellyka Evitasari Purba; Khairunnisa Br Marpaung; Saskia Bella
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3029

Abstract

This study aims to evaluate the impact of coal exploitation activities on job creation in Indonesia. By applying a descriptive qualitative approach supported by quantitative data, this research examines the contribution of the coal sector in generating jobs, both direct and indirect. The findings indicate that the coal mining sector plays a significant role in labor absorption, covering key areas such as exploration, mining, and distribution, as well as supporting sectors like transportation, commercial services, catering, and accommodation. However, the nature of job opportunities created tends to be temporary due to factors such as the lifespan of the mines and fluctuations in global coal prices. Additionally, the implementation of modern technology tends to reduce the need for manual labor. Therefore, while coal mining can help reduce unemployment rates, excessive dependence on this sector It could lead to social and economic issues in the future. Therefore, there needs to be a strategy to diversify the economy and improve human resource capabilities so that community welfare is maintained after the closure of mining operations.
Peran Penggunaan Bahasa Indonesia terhadap Pemasaran Digital: Penelitian Ananda Sakinah; Ellyka Evitasari Purba; Khairunnisa Br Marpaung; Saskia Bella
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3136

Abstract

  This study aims to evaluate the impact of coal exploitation activities on job creation in Indonesia. By applying a descriptive qualitative approach supported by quantitative data, this research examines the contribution of the coal sector in generating jobs, both direct and indirect. The findings indicate that the coal mining sector plays a significant role in labor absorption, covering key areas such as exploration, mining, and distribution, as well as supporting sectors like transportation, commercial services, catering, and accommodation. However, the nature of job opportunities created tends to be temporary due to factors such as the lifespan of the mines and fluctuations in global coal prices. Additionally, the implementation of modern technology tends to reduce the need for manual labor. Therefore, while coal mining can help reduce unemployment rates, excessive dependence on this sector It could lead to social and economic issues in the future. Therefore, there needs to be a strategy to diversify the economy and improve human resource capabilities so that community welfare is maintained after the closure of mining operations.
Co-Authors Ainun Saskia Ananda Sakinah Bonaraja Purba Ellyka Evitasari Purba Jihen Ginting Kevin Daniel Sirait Khairani Alawiyah Matondang Ledi Marina Purba Saskia Bella