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All Journal An-Nisbah: Jurnal Ekonomi Syariah Jurnal Al-Qardh Jurnal Ilmiah Al-Syir'ah Anterior Jurnal Informatika : Jurnal Informatika, Manajemen dan Komputer FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal Ekonomi dan Bisnis Dharma Andalas Iqtishodia: Jurnal Ekonomi Syariah Jurnal Ilmu Hukum Tambun Bungai Lentera Dumai (Jurnal Manajemen dan Teknologi Informasi) Jurnal Ilmiah Manajemen Kesatuan Jurnal Chart Datum SIGMA TEKNIKA Accounting and Business Journal Jurnal Pengabdian Masyarakat Asia Unri Conference Series: Community Engagement Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) AMALA Jurnal Pengabdian Kepada Masyarakat Jurnal Keperawatan dan Kesehatan (JKK) Heritage of Nusantara: International Journal of Religious Literature and Heritage Avant-garde: Jurnal Ilmiah Pendidikan Seni Pertunjukan Satya Dharma: Jurnal Ilmu Hukum An-Nisbah: Jurnal Ekonomi Syariah Journal of Industrial and Syariah Economics Journal of Islamic Finance and Syariah Banking
Rahmad Kurniawan
STMIK Dumai
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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The Effect of Work Environment, Work Discipline and Motivation on Employee Satisfaction Kurniawan, Rahmad; Mahdani, Rimal
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2677

Abstract

The marketing communication strategy of Toska Fashion is designed to increase customer engagement through the company website. In the current business environment, competition is intensifying, with companies facing increasing pressure to refine their communication strategies and highlight the advantages of their products. Matahari, a retailer offering both local and international clothing, has encountered challenges in online marketing. This presents an opportunity to examine the effectiveness of the marketing communication strategy, particularly in the context of websites integrated with social media platforms such as Instagram. The objective of these methods is to enhance customer engagement with Matahari Fashion products. The process of building customer engagement is comprised of several key elements, including the utilization of advertisements, the integration of shopping features on social media, the implementation of campaigns with prizes, the monitoring of after-sales interactions, and the engagement with social media features. These elements are expected to contribute to an increase in Matahari's customer engagement, which in turn should result in an uptick in the number of sales transactions.
Co-Authors Adi Arianto Adi Astiti, Ni Nyoman Agusriadi, Ivan Andrians Ahmad Dakhoir Ahmadi Hasan Ahmedika Azkiya Akbar, Wahyu Al Malikul Ikhwanda Putra Alfonso Munte Amat Sofiyan Amrullah, Syahid Anwar, Harles Ari Saputra, Ari Balqis, Salsabila Putri Chairul Fahmi Chandra Eri Firman Cornelia, Riska Dadang Hermawan DESI NATALIA, DESI Diah Ayu Lestari, Diah Ayu Edi Susanto Elisawati, Elisawati Enriko Tedja Sukmana, Enriko Tedja Fatiha Aziz Ferry Firdaus, Gusti Muhammad Fitri Fitri Hartono Hartono Hasanah, Laily Hidayah, Slamet Hidayat, Mardi Husnul Hatimah, Husnul Ibnu Elmi AS Pelu Ihsan, Annisa Azzahra Indri Andriani Jefry Tarantang Khusnudin Listri Septiana Luxxon Deans Brucles Marcelia, Baiq Wira Dharma Dhea Tri Marhamelda, Septedian Masita, Masita Mofit Saptono Moh Ihsan Moh. Ihsan Muhammad Irsyad Nada, Jihan Nofri Yendra Novaldi F Nugroho I F, Angga Nur Asnawi Nur Rubiati Nurul falah Pelu, Ibnu Elmi A. S. Pradika, Jaka Pratama, Kharisma Pratiwi, Trya Ayu Priyandes, Alpano Rahmat Hidayatullah Rajunas, Rajunas Redita Dicky Setiawan Ridarmin, Ridarmin Rimal Mahdani Rindu Bella Sukma Rionaldo Rionaldo Riyadi, Nur Rizka Adrifa Rofiq , Aunur Sabrina Meilianty Sadikin Abdul Azis Mandala Putra, Jay Samsiyah, Samsiyah Sanawiyah, Sanawiyah Sari Dewi, Kezia Eka Sari, Dita Kartika Septedian Marhamelda Shella Yuliana ZR Sodiq sri wahyuni Sukri Adrianto Syahnandar Syahnandar Toto Cimurti Uci Yulia Sari Ulfah Ulfah Ulfah, Maulida Umi Nadra Wahyu Akbar Wimbrayardi Wimbrayardi Yadi, Andri Yenni Del Rosa