Article Per Year (5 Year)
p-Index From 2020 - 2025
2.525
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JABE (Journal of Accounting and Business Education) Asia-Pacific Management and Business Application JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Management and Economics Journal (MEC-J) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Rahmawati Rahmawati
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia)

 1 
Profiling Shopping Mall Costumer Based on Demographics and Shopping Motivation Rahmawati Rahmawati
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 3 No 2 (2019)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.26 KB) | DOI: 10.26805/jmkli.v3i2.64

Abstract

Nowadays malls play a major role in consumer’s lifestyle. This research aims to (1) Identify the segments from shopping mall customer (2) Describe the profiles of shopping mall segments formed (3) Explain the differences each characteristics between segments are formed. This research is using confirmatory factor analysis and cluster analysis. This study revealed six factor shopping motivation such that gratification seeking, social shopping, value shopping, brand loyalty, utilitarian, and hedonic shopping. The result suggests that there istwo shopper segment, hedonic shopper and utilitarian shopper. Each segment was profiled in terms of shopping motivation and demographics.
Co-Authors Ahmad Fauzan Ainia Wulandari Alfian Budi Primanto Amalia Rohmatul Kamalia Andrilia Safira Ardiansyah Ardiansyah Arista Fauzi Kartika Sari Ayu Kharisma Putri Basalamah, Muhammad Ridwan Ben Roy Do Budi Setio Zadi Danny Ahmad Noormansyah Desy Try Rahayu Bagata Dhea Rimba Puspitasari Erwin Maulana Aditia Fatimatuz Zahro Fian Arifiona Faradila Fiska Triwinda Witjaksari Halimatus Sya’diyah Harun Alrasyid Jayanti Khusnul Kholifah Jirangrug Samarkjarn Junaidi Junaidi Khurrotun Nisa Komm Pechinthorn Kyawt Shinn Thant Zin Liza Umami Nazuroh Lutfiah Rahmawaty M Fuad Risyki Mira Septiana Kushandika Putri Mochammad Irfan Azis Moh Ridho Al Jauhariy Muhammad Rizky Alfiansyah Muhammad Salman Farisy Muhammad Syaeful Muhaimin Muhammad Tody Arsyanto Neng Lina Sulastri Nico Irawan Nida Aulia Amatullah Nur Hidayati Nurul Farahdila Putri Pardiman Pardiman Raodah Raodah Retno Damayanti Rois Arifin Ronny Malavia Mardani Sineenat Suasungnern Siti Khodijah Suriyanto Suriyanto Sururul Fuadah TB Lukmanul Hakim Uun Almah