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All Journal Jurnal Agroindustri AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Pelayanan Publik Journal of Innovation in Business and Economics Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Research in Social Science and Humanities Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen International Journal of Science and Society (IJSOC) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Journal of Applied Financial Management (JAFM)
Karona Cahya Susena, Karona Cahya
Universitas Dehasen Bengkulu
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Journal : Jurnal Kewirausahaan dan Inovasi

 1 
Strategi Merek Pada Keripik Pisang Ameilia, Deva Ameilia; Hidayah, Nenden Restu; Susena, Karona Cahya
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.258

Abstract

Brand strategy is the management of a brand or brands where there are various         activities or activities that manage all elements that have the goal of forming a brand or brands.Brand strategy implementation is carried out in several steps, such as creating a brand identity for banana chips and using social media. Brand identity is made to introduce the banana chip brand more clearly and up to date in the market, while the use of social media is done so that consumers can easily recognize and remember the chip brand and give a positive image to the brand.  
Strategi Pemasaran UMKM Roti Al Batsit Kota Bengkulu Susena, Karona Cahya; Herlika, Eren herlika; Roziana, Refsi; Efendi, Fithria Habib
Jurnal Kewirausahaan & Inovasi Vol. 2 No. 1 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v2i1.151

Abstract

Roti Al Batsit MSME is a small business engaged in the food industry located in Bengkulu City. As one of the MSMEs, the challenge that must be faced is how to increase product sales and introduce the Roti Al Batsit brand to the public. Therefore, a community service programme entitled " Marketing Strategy for UMKM Bread Al Batsit Bengkulu City " was conducted to assist business managers in designing marketing strategies that suit the characteristics of their business. This programme aims to increase product sales and introduce the Roti Al Batsit brand to the community.The implementation of marketing strategies is carried out with several steps, such as creating a brand identity for Roti Al Batsit, using social media as a means of promotion, developing a distribution network. Brand identity was created to introduce the Roti Al Batsit brand more clearly and present in the market, while the use of social media was carried out so that consumers easily recognise and remember the Roti Al Batsit brand and give a positive image to the brand. The development of a distribution network is carried out to expand market share and expand the reach of products to consumers. From the evaluation results, the community service programme with the title " Marketing Strategy for UMKM Bread Al Batsit Bengkulu City " succeeded in having a positive impact on the continuity of the MSME business. The implementation of the right marketing strategy has succeeded in increasing the number of product sales and increasingawareness of the Roti Al Batsit brand in the community. In addition, the programme also helps MSMEs to expand their distribution network and optimise the use of social media as a promotional tool. Thus, the implementation of effective marketing strategies can be a solution for MSMEs in facing increasingly competitive market competition.  
Pemanfaatan Sampah Plastik UMKM Sebagai Media Kolase Kreatif Untuk Meningkatan Kesadaran Lingkungan Pada Anak Usia Dini Syaputra, Erpan; Novita, Meta; Concesa, Maria; Jefriansyah, Moehammad; Azhari, Nirman; Yanto, Yanto; Susena, Karona Cahya; Abi, Yudi Irawan
Jurnal Kewirausahaan & Inovasi Vol. 3 No. 1 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v3i1.847

Abstract

This study aims to analyze the effectiveness of utilizing plastic waste from Micro, Small, and Medium Enterprises (MSMEs) as a creative collage medium to increase environmental awareness among early childhood students. Using a quantitative quasi-experimental method with a pretest-posttest control group design, this research involved 8 children aged 5–12 years from two early childhood education institutions in Bengkulu. The experimental group received environmental education using creative collages made from MSME plastic waste, while the control group used conventional media. Data were collected using an environmental awareness scale and analyzed using paired and independent t-tests. The results showed a significant increase in the environmental awareness scores of the experimental group compared to the control group (p < 0.05). This study concludes that integrating recycled materials from MSME plastic waste into creative learning activities significantly enhances environmental consciousness among young children.
Peningkatan Kesadaran Dan Praktik Pengelolaan Sampah Berbasis Rumah Tangga Di RT 30 RW 05 Kelurahan Betungan Chairunisa, Putri Aulia; Rahmadania, Friska; Gaol, Vandri Salomo Lumban; Dianestari , Gea; Hanila, Siti; Susena, Karona Cahya; Soleh, Ahmad
Jurnal Kewirausahaan & Inovasi Vol. 3 No. 1 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v3i1.850

Abstract

Sustainable waste management, such as waste sorting and processing, among the community. This condition is exacerbated by the behavior of throwing waste without sorting, piling, and burning which damages the environment. Effective waste management should start from the source by implementing the 3R concept (Reduce, Reuse, Recycle), which relies heavily on active community participation. Objectives and Methods: This community service program aims to increase awareness and facilitate household-based waste management practices in RT 30 RW 05, Betungan Village. This study uses a descriptive qualitative approach supported by simple quantitative data. The subjects of the service are heads of families and housewives. Data were collected through questionnaires (pre-test and post-test), observation sheets, semi-structured interviews, and documentation. The implementation procedure includes preparation, implementation (socialization, education, waste sorting and composting training, mentoring, monitoring), and evaluation and reporting. Data analysis was carried out using simple quantitative methods to compare the pre-test and post-test, as well as thematic qualitative methods for interviews and observations. Results and Conclusions: This PKM activity succeeded in showing a significant increase in knowledge, changes in attitudes, and community awareness regarding waste management. This is evident from the implementation of waste sorting practices in households, the establishment of community waste management initiatives, and the creation of a cleaner and healthier environment in RT 30 RW 05. Various interventions such as comprehensive socialization, practical training (sorting and composting), facility facilitation, and continuous monitoring have proven effective in addressing the problem of low awareness and practices of waste management. The success of this program underscores the importance of education and active community participation as the key to effective waste management at the local level.
Co-Authors Aan Hendri Saputra Abdul Rahman Abdul Rahman Abi , Yudi Irawan Abi, Yudi Irawan Adam Ardiansyah Adhitya Yuspitara Agung Rahmat Ilahi Agung Surya Pramata Ahmad Pajri Ahmad Saleh Ahmad Soleh Alfarizi, Aldi Ali Muktar Sitompul Alpino, Shendi Putra Amalia, Redha Amandari, Sevti Ameilia, Deva Ameilia Andalas, Dara Andriyani Prawitasari Anggara , Yogi Anggraini, Adinda Dewi Anggraini, Sari Anggraini, Wike Anisa Yani Anugerah , Yeza Dwi Aprian, Rio Ari Nurjama Ariantara, Yudi Ariyansyah, Ardika Okta Arles, Fran Arlina Arlina Arsita, Bella Asriyani, Yennita Astiana, Cemas Astuti, kamelia Astuty , Kamelia Astuty, Kamelia Atika Indah Putri Atika Puspita Sari Azhari, Nirman Azis Mahyudin Bagas, Wayan Beti Betriani Cahya, Andika Cakranegara, Pandu Adi Chairunisa, Putri Aulia Chendy Afriza Concesa, Maria Corita, Leni Dadi Apriadi Damarsiwi , Eska Prima Monique Damarsiwi, Eska Prima Monique Dara Andalas Deffri Anggara Deka Putri Dena Leftiani Desmanto Desmanto, Desmanto Dian Lova Setiana Dianestari , Gea Dona, Hesti Pestiko Efendi, Bahman Efendi, Fithria Habib Eko Satrea Ade Putra Erlin Priandi Eska Prima Monique Damarsiwi F Pambudi Widiatmaka Fahlevi, Mochammad Fanda Bahari Febliansa, M Rahman Febliansyah, M Rahman Fikri Nazih Juniansyah Fitra, Jecky Fitri Kensiwi Fitriani, Asty Eka Fitriano, Yun Gagasadewa, Putra Galung, Mia Margareta Huta Gaol, Vandri Salomo Lumban Gayatri, Ida Ayu Made Er Meytha Gusti, Wika Hamid, Darwan Handayani , Sri Handayani, Dewa Ayu Made Dewi Handayani, Sri Handayani, Tita Haniek Listyorini Hanila, Siti Hanuarsyah, Dwi Hapizar Triansyah Hapizar Triansyah, Hapizar Hardinata, Dodi Harsen Jenizar Hartoyo Hartoyo Hartoyo soehari Haryanti, Eka Hasbullah Hasbullah Hendri Yanova Hendriansyah, Weko Hengky Leon Henny Desfijar Fitri Herey , Fadhel Alfarozi Herlika, Eren herlika Herlin Herlin Herlin, - Herlin, Herlin Herwin Susanto Heskyel Pranata Tarigan Hesti Nur’aini Hidayah , Nenden Restu Hidayah, Nenden Restu Hijeria , Putri Hutagaol, Julianti Br Hutagaol Ida Anggriani Ida Ayu Made Er Maytha Gayatri Ilahi, Wahyu Illahi, Jerry Kurnia Indriasari , Nia Irwan Moridu Islaini, Yulia Jefriansyah, Moehammad Joko Widianto Joko Widianto, Joko Jumagar Lumban Sianta Juniansyah, Fikri Nazih Jusi Irawan Kamaludin Kaulan Kresnawati, Kresnawati Kristina, Nevianti Kundori Kurniawan, Kimas Kusumo Edo Utomo Lestari, Anggun Ayu Lupita Sari Lydia Gustina Putri M. D. , Eska Prima Mahendera, Iza Manurung , Niko Demus Marita Vriscilla Putri Marpeka, Lismeza Marsanda, Marsanda Marvel Poppy Sabarhati Waruwu Mekar Meilisa Amalia Mitior - Mitior -, Mitior Monique , Eska Prima Muhammad Rahman Febliansa Muhammad Roky Pratama Muhammad Rusdi Murib, Tindinus Mutiara Putri, Mutiara Nabela, Inka Nabila, Melane Neysha Nafisa, Kafka Nainggolan, Rico Hasudungan Nasution, Suswati Nela Puspita Sari Nenden Restu Hidayah Nenden Restu Hidayah Nengsih, Mimi Kurnia Nia Indriasari Nirmalawati Nirmalawati Nirta Vera Yustanti Nopentri, Elvemas Nopitasari, Weni Novita, Meta Nurhalimah Tusadiyah Nurzam Nurzam - Nurzam, Nurzam Ogriansyah , Gioni Ogriansyah, Gioni Oktafia, Berliana Oktarisna, Resty Ondi Fernando Panjaitan, Klara Mega Utari Pramata, Agung Surya Pranoto Pranoto Prantio, Alan Prasetya, Muhammad Roky Pratama, Arie Nugraha Pratama, Dimas Yoga Arif Pratama, Enjel Priandi, Erlin Putra, Dwingki Marta Putra, Iswidana Utama Putri Ramaddan Putri, Deka Putri, Lydia Gustina Putriani, Ririn Qhumayira, Tharisa Rahayu, Hesti Riski Rahmadania, Della Rahmadania, Friska Ramaddan, Putri Rani Sari Fauziah Refsi, Refsi Roziana Restu Sukri Rhamadan , Danny Rina Suthia Hayu Rina Trisna Yanti Rintan Harumi Prameswari Rinto Noviantoro, Rinto Rio Aprian Roziana, Refsi RR. Ella Evrita Hestiandari Rusman Adinata Sadewo, Panji Sagutro, Tio Wichaksono Sahdiya, Beti Samodro Bintang A.M Leonardus Santika, Lara Saputra, Muhammad Fadli Saputra, Wiwin Saputri, Vettyca Diana Sari, Desti Rupita Sari, Lupita Sarma, Dimas Titan Putra Selpi Ayu Lestari Sentosa, Anugerah Anggun Sigit Mujiharjo Siti Hanila Sri Handayani Sri Handayani Suherman Suherman Sukirno Sukirno Sukri, Restu Sukrisno Sukrisno Sukrisno Sukrisno Sulistiani Sulistiani, Sulistiani SURYANI, RENI Suswati Nasution Suwarni Suwarni Suwarni Suwarni Syahputra, Paldi Awan Syaputra, Erpan Syaputri , Alinza Tambuan, Oscar Julius Gamaliel Tarigan , Heskeyel Pranata Tarigan , Heskyel Pranata Tarigan, Heskyel Pranata Tawakal, Anzori Terry, Leoni Titin Dwi Jayanti Tito Irwanto Tito Irwanto Tito Irwanto Tito Irwanto, Tito Tri Lestari Tri Wahyudi Trio Novaldi Utomo, Kusumo Edo Veron Farminta Wagini Wagini Wagini, Wagini Wahyu Ilahi Wahyudi, Sampirman Waruwu, Marvel Poppy Sabarhati Weni Nopitasari Wijaya , Ermy Wijaya, Ermy Wijaya, Ermy Wika Gusti Wiwin Saputra Wiwit Tea Ochty Sri Wulandari Wulandari, Annisa Wulandari, Wiwit Tea Ochty Sri Yanti , Rina Trisna YANTO YANTO Yennita Asriyani Yesi Indian Ariska Yudi Ariantara Yudi Irawan Abi Yudi Irawan Abi Yulita Sari Yun Fitriano Yuspitara, Adhitya Zahrah Indah Ferina