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All Journal Jurnal Ilmu Manajemen (JIM) JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Aptisi Transactions on Technopreneurship (ATT) MBIA Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen Maranatha
Chandra Kuswoyo
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Manajemen Maranatha

 1 
Pengaruh Kualitas Layanan dan Harga terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Hotel Zodiak di Kota Bandung Olive Caroline; Chandra Kuswoyo
Jurnal Manajemen Maranatha Vol 12 No 2 (2013)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v12i2.160

Abstract

This research wanted to understand the influence of service quality and price againts customer loyality through customer satisfaction. This research used quantitative approach. The object of this research is specified for Zodiac Hotel&rsquo;sconsumers in Bandung. The data used is primer data that obtained from 210 respondents and sampling method used is purposive sampling. The data obtained and analyzed by using Structural Equation Modeling (SEM). Where obtained thatthe value of Tstatistic on service quality (9.39) > Ttable (1.97), the value of Tstatistic on price (1.01) < Ttable (1.97), and the value of Tstatistic on customer satisfaction (8.49) >Ttable (1.97). The result of this research showed that service quality affects customer satisfaction and customer satisfaction impact loyalty, while the price is considered no effect on customer satisfaction and customer loyalty. The conclusion of this research was a significant effect on service quality and customer satisfaction impact loyalty Zodiac Hotel &lsquo;consumers.
PENGARUH CITY BRANDING PADA CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PURWAKARTA Jesi Indriani; Chandra Kuswoyo
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.410

Abstract

This research aims to investigate the influence of city branding on city image, investigate the influence of city branding on decision to visit, and investigate the influence of city image on decision to visit. The research method used in this study is explanatory research. Sample of 156 tourist visiting the tourist attractions in Purwakarta. Method of data is collection questionnaire, causal explanatory, and using Path Analysis. The result showed that city branding variable (X) significantly influence on city image (Y1) about 40,7%, city branding variable (X) significantly influence on decision to visit (Y2) about 11,5%, city image variable (Y1) significantly influence on decision to visit (Y2) about 19,5%, and also city branding variables (X) and city image variable (Y1) significantly influence on decision to visit (Y2) about 50,20%. The conclusion of this research is a significant effect on city branding impact city image and decision to visit Purwakarta city.Keywords: city branding, city image, and decision to visit.
DIMENSI-DIMENSI KUALITAS LAYANAN: PENGUJIAN MODEL KUALITAS LAYANAN DARI PERSPEKTIF EUROPA Chandra Kuswoyo; Rully Arlan Tjahyadi
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.413

Abstract

The purpose of this paper was to examine the role of functional quality, technical quality, and corporate image on customer satisfaction. Individual-level analyses from a sample of 265 students of Management study at Economic Faculty of Maranatha Christian University indicate that functional quality and corporate image are positively and significantly associated with customer satisfaction. Research findings indicate that functional quality and corporate image were found to be more important than technical quality in determining customer attitude. Keywords: Functional Quality, Technical Quality, Corporate Image, Customer Satisfaction
Co-Authors Aliwinoto, Christine Andriana, Nabilla Azzahra Aprillia, Ariesya Awhina, Ridan Ahsani Te Cen Lu Felicia Abednego Felicia Abednego Hasanah, Roudhoh Nanda Ignatius Setiawan, Ignatius Irianto, William Jesi Indriani Kezia Kurniawati Nursalin Kristianto, Aldo Kristiawan, Allen Kristine, Fanny Lu, Cen Lu Markus Kendrick Meily Margaretha Olive Caroline Pangestu, Clarissa Nathania Prithari, Grace Ayu Reicheana Koesala Zirho Rully Arlan Tjahyadi Rully Arlan Tjahyadi Sherlywati Sherlywati, Sherlywati Sunarjo, Richard Andre Susanti Saragih Yolla Margaretha