Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Agroekoteknologi Terapan

Agro Digitalization Capability Of The Umkm Sector In Bitung City In The Era Of Digital Agro Economy Langelo, Langelo; Ngangi, Charles Reijnaldo; Rengkung, Leonardus Ricky
Jurnal Agroekoteknologi Terapan Vol. 5 No. 1 (2024): EDISI JANUARI-JUNI 2024
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v5i1.53993

Abstract

The digitalization capability of the UMKM sector in Bitung City in the era economy of digital is carried out to conduct an assessment of the UMKM sector in terms of digitalization capability elements for its business as well as review and analyze the digitalization capability of the UMKM sector in the era economy of digital.       This research uses a survey method by distributing a list of questions to micro, small, and medium enterprises (MSMEs) actors in Bitung City to obtain primary data while secondary data is taken from related agencies. Sampling was carried out using stratified random sampling with comparable allocation. The elements of digitalization capability that determine digitalization capability are (1) the ability to understand digital, (2) the importance of digital strategy, (3) handphone ownership, (4) computer ownership, (5) website ownership, (6) social media ownership, (7) an e-commerce system ownership, (8) aspects of internet use, (9) frequency of internet use, and (10) importance of internet use. Measuring elements of digitalization capability using a Likert scale. The data analysis used was an inductive analysis of the one-sample t-test using the SPSS program.       The research results show that: (a) Eight elements of digitalization capability in micro business including elements (1), (2), (3), (4), (5), (6), (8), and (10) that can be applied significantly. Meanwhile, the 2 (two) elements of digitalization capability implemented by micro businesses are not significant, including elements (7) and (9). (b) Seven elements of digitalization capability in small business, including elements (3), (4), (5), (6), (8), (9), and (10) that can be applied significantly.  Meanwhile, the 3 (three) elements of digitalization capability implemented by small businesses are not significant, including elements (1), (2), and (7).  (c) Ten elements of digitalization capability in medium business, include elements (1), (2), (3), (4), (5), (6), (7), (8), (9), and (10) that can be applied significantly.       The conclusions of this research are (a) The significant application of the ten elements of   digital capability by UMKM actors in Bitung City can increase capabilities to the maximum, can provide profits maximum in existing businesses, and can increase competitiveness in business. (b) The insignificant application of the ten elements of digital capability by UMKM actors in Bitung City cannot increase digitalization capabilities to the maximum, cannot provide profits maximum in existing business, and cannot increase competitiveness in business. The inability of Micro and Small Businesses is due to low ability to understand digital, limited human resources competent in the digital field and limited capital. Suggestions to UMKM in Bitung City are to implement the ten elements of digital capability, while the government needs to carry out socialization and training about digital and provide capital assistance to business actors specifically for Micro and Small Businesses.    Keyword:  Digitalization Capabilities, Agroeconomy, the UMKM sector, Bitung City.
Co-Authors Agnes E. Loho Airo Gussteva Hetharia Alan R. Rombon Alvandy ., Lombogia Amelia Prisilia Sarah Tombeng Andrew ., Lahama Anggita Hartati Sitorus Anisa ., Palit Antarani, Naswan Indra Santho Antonius Brian Regar Arif Ichsan Janis Assa, Raldy H. Audrey J. M. Maweikere Batas, Filia Christi Bembok, Nomiles Benu Olfie L. S. Benu, Noortje Marsellanie Benu, Olfie Liesje Suzana Bobby Jhon Vian Polii Cahyana ., Candova Candova, Cahyana ., Caroline B. D. Pakasi Caroline B. D. Pakasi, Caroline B. D. Caroline B.D. Pakasi Celcius ., Talumingan Celcius ., Talumingan Celcius ., Talumingan, Celcius ., Celcius Talumingan Charles Ngangi Charles R. Ngangi Charles R. Ngangi Chintya Syomi Palohon Christy O. Pua Claudia A. A. Undap Damanik, Gracilia Jane Damolai, Hendrawan Daniel ., Koibur Daniel S. Tatuh Darken Tabuni Datuan, Regina Noventia Putri Daud Steven Landora’i Delke Susanti Kawau Demak, Utari Dwi Larasati Kiay Dewi ., Tambuwun Diandra Z. Rambitan Eggidia Octafiani S Eiron Wenda Ellen G. Tangkere Ellen Tangkere ., Elsa Novera Mamusung Elsje Pauline Manginsela Ema ., Rumbrawer Erithrina, Yuli ., Esry O.H. Laoh Eyverson ., Ruauw Eyverson Ruauw Eyverson Ruauw F H Elly Felisia Angel Tanie Femi Hadidjah Elly Filia Christi Batas Frendy Oktavianus Rau Gene Henfried Meyer Kapantow Gobel, Viva Crisdaya Grace A. J. Rumagit Grace A.J. Rumagit Grace Adonia Josefina Rumagit Graini Tifani Lumenta Gratsia Valery Tumurang Halomoan Lumban Toruan Hasan Basri Tafalas Indry M. Masinambow Jane M. Mamuaja Jane Tambas Jean F. J. Timban Jeane Monica Porwaila Jelly R. D. Lumingkewas Jen ., Tatuh Jen Tatuh Jenny Baroleh Jimmi Candro Pakpahan Joachim N.K. Dumais Juliana R. Mandei Juliana R. Mandey Juliana Ruth Mandei Kambu, Devis Alfardo Kapantow, Vanessa Angely Katiandagho, Theodora Maulina Kodongan, Friska Korompis Meggi Leddy Meylan Korompot, Silvia Kristin N. Tamawiwi Kumaat, Ribka Magdalena Langelo, Langelo Laoh , Olly Esry Harryani Laoh, Esry Olly Harryani Lolowang, Tommy Fredy Lombogia, Alvandy Lombogia, Alvandy ., Lorraine W. Th. Sondak Lubis, Devi Santa Maria Lumenta, Graini Tifani Lyndon R. J. Pangemanan Lyndon Reinhardt J Pangemanan M. Kisal M. Soemingkar Mamusung, Elsa Novera Marcell Zadke Wakkary Marcell Zadke Wakkary, Marcell Zadke Mareine Warouw Mareine Warouw, Mareine Marfanuel ., Takasihaeng Maria Grace Damopolii Maria Meylan Lauw Markus T. Lasut Masloman, Nursalim Maweikere, Audrey Julia Maria Maweikere, Audrey Maria Melisa Verlina Seran Melissa L. G. Tarore Melissa Lady Gisela Tarore Melsje Y. Memah Mex L. Sondakh Meyriska Christi Howan Mirna Sulistianingsih Dien Misye N. Malemboris Mongan, Brando Andri Naswan Indra Santho Antarani Natanael ., Siagian nFN Haryanto Ngangi, Charles Reijnaldo Nomiles Bembok Noortje M. Benu Nordy Fritsgerald Lucky Waney Nur Hijriyana Jusuf Ovrits Brayen Lontaan Pakasi, Caroline Besty Diana Pakpahan, Jimmi Candro Palohon, Chintya Syomi Pangemanan, Lyndon R. J. Pangemanan, Lyndon Reinhardt J Pantow, Hendrik Josua Paulus A. Pangemanan Paulus A. Pangemanan Paulus A. Pangemanan Paulus A. Pangemanan Paulus Adrian Pangemanan Paulus Adrian Pangemanan Peggy Nurhayati Suleman Peggye Lenda Olivia Rembeth Polii, Bobby Jhon Vian Pongoh, Dianne Jilly Fioline Rahasia Meyssel Anneke Raldy H. Assa Ramdhan ., Salam Rembeth, Peggye Lenda Olivia Renardi ., Ariowibowo Reydi Marco Manahampi Ribka M. Kumaat Ribka M. Kumaat Ribka Magdalena Kumaat Ricky Hot Ropanda Marolop Tua Hamonangan Sihotang Rine Kaunang Rizal Josua Lembong Rori, Cevita M. Rori, Yolanda Pinky Ivanna Rumagit, Grace Adonia Josefina Ruth Elisa Simamora Ruth T. Mantiri S, Eggidia Octafiani Saleh, Elvira R. Sekeon, Olivia M. Sembiring, Yessy Br. Sendow, Martha Marejke Seran, Melisa Verlina Serli Sengo Sherly G. Jocom Siagian, Natanael ., Sihotang, Ricky Hot Ropanda Marolop Tua Hamonangan Silvia ., Korompot Sitorus, Anggita Hartati Steriany Maria Tulenan Sudarti ., Sudarti Sudarti, Sudarti ., Sumaraw, Virginia Sumayow, Regina Takasihaeng, Marfanuel Takasihaeng, Marfanuel ., Tarore, Melissa Lady Gisela Tedjo, Otniel Matheau Anggoro Tesalonika Ariela Apouw Theodora M. Katiandagho Theodora M. Katiandagho Theodora M. Katiandagho Theodora Maulina Katiandagho Theodora Maulina Katiandagho Theodora R. Katiandagho Tirayoh, Kezia Aglien Mega Tommy F. Lolowang Tommy Ferdy Lolowang Tommy Ferdy Lolowang, Tommy Ferdy Tommy Fredy Lolowang Toruan, Halomoan Lumban Trisilia Makaudis Veibe Warouw Venancia ., Maengkom Vicky R.B. Moniaga Vilanri Gloria Mongdong Waney, Nordy Fritsgerald Lucky Wenas, Mercy Sisilya Wenny Tilaar Wenny Tilaar Windarto nFN Windy Amelia Makakombo Yessy Br. Sembiring Yolanda P. I. Rori Yolanda P.I. Rori Yoseph ., Reressy Yudha Pranata Mangowal Yuli ., Erithrina Yunetris Sarendaren