Article Per Year (5 Year)
p-Index From 2020 - 2025
2.978
P-Index
This Author published in this journals
All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Kanal : Jurnal Ilmu Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi An-Nida : Jurnal Komunikasi Islam Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sosial dan Teknologi KAGANGA KOMUNIKA: Journal of Communication Science Journal of Comprehensive Science Jurnal Indonesia Sosial Sains Jurnal Sosial-Politika Eduvest - Journal of Universal Studies
Sucipta, Johantan Alfando Wikandana
Universitas Mulawarman
Religion Aerospace Engineering Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Sosial dan Teknologi

 1 
Strategi Komunikasi Publik Rahmad Masud Melalui Akun Instagram @rrahmadmasud Dalam Menyampaikan Pesan Pembangunan Di Kota Balikpapan Putra, Fajar Ade; Sucipta, Johantan Alfando Wikandana; Kristian, Dony; Nurliah, Nurliah
Jurnal Sosial Teknologi Vol. 5 No. 5 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i5.32138

Abstract

Penelitian ini menganalisis strategi komunikasi publik yang diterapkan oleh Wali Kota Balikpapan, Rahmad Mas’ud, melaui akun Instagram @rrhmadmasud dalam menyampaikan pesan Pembangunan kepada masyarakat. Tujuan penelitian ini adalah mengetahui bagaimana Strategi Komunikasi Publik dalam Menyampaikan Pesan Pembangunan Di Kota Balikpapan. Dalam penelitian ini menggunakan teori Computer Mediated Communication (CMC) dan Strategi Komunikasi Hafied Cangara. Peneliti menggunakan metode penelitian kualitatif deskriptif. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik sampling bertujuan (purposive sampling). Pengambilan sampel berupa observasi, dokumentasi dan wawancara mendalam sebagai data primer dianalisis dengan model Miles dan Huberman.  Berdasarkan hasil penelitian ditemukan bahwa pesan pembangunan yang disampaikan mencakup beberapa aspek seperti infrastruktur, pelayanan public, kesejahteraan sosial serta program lingkungan. Pesan dikemas dalam bentuk teks, foto video dan infografis untuk meningkatkan pemahaman dan keterlibatan masyarakat. dalam konteks CMC, komunikasi Pembangunan melalui Instagram memungkinkan interaksi yang tidak terbatas ruang dan waktu. Selain itu sesuai dengan fokus penelitian 4 tahapan yang dijalankan dalam strategi komunikasi publik yakni Memilih dan Menetapkan Komunikator, Terdapat 3 syarat sebagai komunikator yakni kredibilitas, daya tarik dan kekuatan, Menetapkan Target Sasaran dan Analisis Kebutuhan Khalayak, Teknik Menyusun Pesan, Memilih Media dan Saluran Komunikasi
Persepsi Generasi Z terhadap Fitur Shopee Live yang Mendorong Perilaku Pembelian Impulsif Saat Berbelanja di E-Commerce Shopee Devina, Devina; Purwanti, Silviana; Sucipta, Johantan Alfando Wikandana; Kristian, Dony
Jurnal Sosial Teknologi Vol. 5 No. 6 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i6.32223

Abstract

In the increasingly growing digital era, online transactions have become popular among the public, which has made consumer behavior undergo significant changes, especially among Generation Z who are very familiar with technology and social media. One of the features that is quite popular in e-commerce platforms is Shopee Live, which combines the concept of online shopping with interactive live broadcasts. This phenomenon shows a change in the way of shopping that is not only functional but also emotional, so that it has the potential to encourage impulsive buying behavior. This research was conducted with the aim of finding out how generation z's perception of the shopee live feature, especially persuasive communication elements, can encourage impulse purchase behavior when shopping at shopee e-commerce. This study uses a descriptive qualitative approach by conducting in-depth interviews with ten Generation Z informants in the city of Samarinda using purposive sampling techniques and Miles & Huberman analysis techniques. The results of the study show that Generation Z perceives Shopee Live as a fun, practical, and easy-to-use feature for the decision-making process. They consider this feature to be able to present a more real shopping experience than ordinary catalogs. The persuasive communication element in Shopee Live contributes to increasing interest in watching and helps encourage impulsive purchasing behavior. Thus, the shopee live feature has been proven to have a role in shaping positive perceptions while encouraging impulse buying behavior among generation Z in the context of online shopping. These findings provide insight for e-commerce players in designing more persuasive communication strategies, as well as encouraging consumers to be wiser in making purchasing decisions.
Co-Authors Aditama, Bagus Aditya Aditya, Ikhlash Agustian, Jaka Farih Alfatah, M. Revo Amrullah, Fakhri Arsyad, Annisa Wahyuni Devina, Devina Dwivayani, Kadek Dristiana Fahrezy, Mohammad Irgi Hafizh Hairunnisa Herliani, Ade Hidayat, Paramitha Putri Hilsandy, Sebastian Aldrich Kheyene Molekandella Boer Koara, Rio Rizky Kristian, Dony Mahruf, Fatimah Nur Aliya Maulidya, Sarah Nurliah nurliah, nurliah Purwanti, Silviana Putra, Fajar Ade Ramadhani, Fathanah Tri Rifayanti, Rina Rina Juwita Rina Juwita Rizky Chandra Kurniawan Rohmah, Ainun Ni'Matu Rohmah, Ainun Ni’Matu Sari, Adinda Yuriza Permata Sary, Kezia Arum Sugandi Sugandi Wicaksono, Ariffanjaya