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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Gorontalo Management Research OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Gorontalo Development Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal STEI Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics and Management Jurnal Bisnis Inovatif dan Digital
Sri Nathasya Br Sitepu
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis

 1 
KUALITAS LAYANAN DAN PROMOSI TERHADAP MINAT BELI PRODUK MR.BERAS Christian Hendy; Sri Nathasya Br Sitepu
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 6 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i6.1353

Abstract

Tujuan dalam penelitian ini adalah untuk mengetahui apakah kualitas layanan berpengaruh terhadap minat beli produk Mr. Beras dan apakah promosi berpengaruh terhadap minat beli produk Mr. Beras. Hasil survey awal yang didapat mengatakan bahwa kualitas layanan dan promosi menjadi faktor utama yang dipertimbangkan calon konsumen tentang minat beli produk Mr. Beras. Populasi pada penelitian ini adalah masyarakat Surabaya yang belum pernah membeli produk Mr. Beras, dengan sampel sebanyak 50 responden. Data dikumpulkan menggunakan kuisioner dan diolah menggunakan SPSS. Variabel yang diteliti pada penelitian ini adalah Kualitas Layanan (X1) dan Promosi (X2) dan Minat Beli (Y). Metode analisis yang digunakan adalah model Analisis Regresi Linier Berganda. Rumusan masalah dalam penelitian ini adalah kualitas layanan berpengaruh terhadap minat beli produk Mr. Beras dan promosi berpengaruh terhadap minat beli produk Mr. Beras. Hasil penelitian menunjukkan adanya pengaruh signifikan kualitas layanan dan promosi terhadap minat beli produk Mr. Beras. Kata kunci: Kualitas Layanan, Promosi, Minat Beli
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTATO Anthony Tanaya; Sri Nathasya Br Sitepu
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2012

Abstract

The Sale of mashed potato products from Motato are still not on target. Increasing sale becomes priority for Mototo by doing improvement on marketing activities especially in product quality, price, and promotion. This research is done to find out the effect of product quality, price, and promotion on purchase decision of Motato product. This research uses quantitative approach with population of 70 respondents with sampling technique that is a saturated sample. This search is also use multiple linear regression analysis method that is processed through SPSS. The method of data collection is done by distributing online questionnaires through Google form. The results of the research show that product quality, price, and promotion have significant effect on purchase decision with significant value of 0,009 t test result of product quality variable, 0,010 price dan 0,000 promotion. All significant values are at the number < 0,05. Therefore, it can be concluded that product quality, price, and promotion variable after significant on purchase decision of Motato product
Co-Authors Alexander Wahyudi Henky Soeparto Andri Wijanarko, Andri Angelica Irene Christina Anthony Tanaya Avizenna, Neola Omar Balqis, Raissa Ariella Shafa Beatrix Adelaide Herijanto Brian Timothy Santoso Brigitta Maryellen Salecius Christian Hendy Darryl Abraham Laijran Deandra Vidyanata Devi Rahnjen Wijayadne Edbert, Ferdinand Emma Suwono Fransisca Desiana Pranata Sari Gerald Chester Somangkey Gunawan, Florencia Helena Sidharta Herijanto, Beatrix Adelaide Irantha Hendrika Kenang Kezia Elice Yulianto Krismi Budi Sienatra Lainardy, Jesslyn Eunice Michelle, Michelle Monika Teguh Mukhtarisa, Taqiyatul Nadaa Masicha, Nabilla Santoso, Brian Timothy Satyanegara, Teresa Samantha Sayuti, Bill Smith Setiawan, Angie Ivana Sharron Tiffany Nathania Tania, Jesslyn Beatricia Ivana Teresa Samantha Satyanegara Tjioe, Vincentia Jennifer Evelyn Wiwiek Wiwiek