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Hersatoto Listiyono
Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mathematics Other

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Journal : KACANEGARA Jurnal Pengabdian pada Masyarakat

 1 
OPTIMALISASI MEDIA SOSIAL FACEBOOK UNTUK MENDUKUNG PERLUASAN JARINGAN PEMASARAN BAGI KELOMPOK WANITA KREATIF (KWK) SEROJA Retnowati Retnowati; Eko Nur Wahyudi; Sariyun Naja Anwar; Hersatoto Listiyono
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 4, No 1 (2021): Januari
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v4i1.693

Abstract

The Creative Women Group namely KWK Seroja, which consists of housewives, has great potential to increase product marketing networks, because the business it has been in has been in business for almost 10 years with a relatively productive age. Until now KWK Seroja members have businesses in the fields of convection, food, rental and souvenirs, but still use traditional marketing models such as opening a business at home or marketing it door-to-door. The rapid use of social media such as Facebook can help marketing more efficiently and effectively, due to the extensive network. KWK Seroja needs to be helped through information about the importance of marketing transformation from traditional to social media bases, namely optimized Facebook fans page. KWK Seroja also needs assistance to participate in the UMKM exhibition to strengthen its position in the eyes of the community. The results obtained were good enthusiasm from the members who were able to create a fan page in accordance with their respective products and a willingness to follow the UMKM exhibition once a year.
Co-Authors Abdul Karim Adelia Aura Diva Zainanda Agus Budi Santosa Agus Perdana Windarto Agus Prasetyo Agus Prasetyo Utomo Agus Prasetyo Utomo Alana Sharfina Wedaningsih Ali Maskur Alif Budi Santoso Anak Agung Istri Sri Wiadnyani Anisa Istiqomah Antono Adhi Askar Yunianto Budiarso, Zuly Budiarso Daniswara, Alfreda Khansa Diah Laila Sani Dwi Agus Diartono Eddy Nurraharjo Eddy Nurraharjo Edi Supriyanto, Edi Edy Supriyanto Edy Winarno Eko Nur Wahyudi Eri Zuliarso Ferdiansyah, Alif Hari Murti Heribertus Yulianton Herny Februariyanti Herny Februariyanti Ibrahim, A. F. Indriani, Vanyariska Isworo Nugroho Isworo Nugroho Jati Sasongko Wibowo Jeffri Alfa Razaq Liana Rahmaziana Muhammad A.R. Hidayat Muji Sukur Novita Mariana P Purwatiningtyas Priambodo, Ilyas Purwadi, Dimas Indra Purwaningtyas , P Purwatiningtyas Purwatiningtyas Purwatiningtyas Purwatiningtyas Purwatiningtyas, P R. Soelistijadi Raharjo, Eddy Nur Ramadhan, Guntur Rani, R.P.S. Retnowati Retnowati Retnowati Retnowati Retnowati Rizal Adi Saputro Rosyida, Elviana S Sunardi S Sunardi Saefurrahman, Saefurrahman Sariyun Naja Anwar Sekar Ayu Ningtyas Sri Mulyani Sri Mulyani Sri Mulyani Sri Yulianto Fajar Pradapa Sugiyamto Sugiyamto Sugiyamto Sugiyamto Sugiyamto Sugiyamto, Sugiyamto Sunardi Sunardi Sunardi Sunardi Sunardi sunardi sunardi Sunardi Sunardi Susi Susilowati, Susi Syamsul Arifin Teguh Khristianto Teguh Kristianto Vici Tiara Anjarsari Widiyanto Tri Handoko Yunus Anis Yunus Anis, Yunus Yunus Anis, Yunus Anis Ziana, Liana Rahma Zuly Budiarso Zuly Budiharso