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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Journal of Disruptive Learning Innovation (JODLI) Jurnal Pengabdian Masyarakat Akademisi Proceeding ISETH (International Summit on Science, Technology, and Humanity) International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences Adpebi Science Series Digital Innovation : International Journal Of Management ENDLESS : International Journal of Future Studies
Lohana Juariyah
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Akademisi

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Pendampingan Program Branding Desa Pagelaran Sebagai Destinasi Eduwisata Gerabah Malang Selatan Juariyah, Lohana; Syihabudhin, Syihabudhin
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 1 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i1.793

Abstract

Community based tourism is a concept of active participation with the purpose of increasing the prosperity of the local people as well as keeping the environmental quality, preserving the cultural heritage, and socio-cultural values. There are plenty of government effort to optimizing the potential of tourism using this concept. Tourism village, for instance, is one of the focus of Indonesian Government initiated in order to reduce poverty. Desa Pagelaran has a huge potential as this village producing a handcrafted terracotta pots that the knowledge has passed on generation to generation. The arising problem in this place was lack of innovation, generation gaps hinder the knowledge and skill transfer, and only a few families left are producing the terracotta pots. This community development program aims to rebranding the village as a Tourism Village. The program then divided into three sequence starting from planning, execution, and evaluation stage. The outcome of this program is video profile, social media as a promotion tools, and the arrangement of POKDARWIS (Kelompok Sadar Wisata) which then aiming to strengthen the brand of Desa Pagelaran as a Tourism Village.
Co-Authors Afwan Hariri Ari Gunawan Arief Noviarakhman Zagladi Dedi Iskamto Deni Vika Kuntari Dewi Murtiningsih Elfia Nora, Elfia Elizabeth Yohanes Fadia Zen Fandi Achmad Riza Indriati, Nur Kharisma Swandhana Krisna Febriantoro Luthfi Jauharotun Nisa' Madziatul Churiyah Naswan Suharsono Rahmat Hidayat Rizka Rahma Pareta Sunu Satriya Adi Syaifruddin, Afis Baghiz Syihabudhin Usino, Wendi Yollanda Swagaretha K