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All Journal Cakrawala Pendidikan IQTISHODUNA Jurnal Bisnis dan Manajemen Jurnal Hortikultura Caraka Tani: Journal of Sustainable Agriculture JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Management and Economics Journal (MEC-J) Journal of Socioeconomics and Development Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Agricultural Socio-Economics (JASE) Abimanyu: Journal of Community Engagement Al-Tijary : Jurnal Ekonomi dan Bisnis Islam SEAGRI International Journal of Management Research and Economics IIJSE Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah KOPEMAS
Masyhuri Masyhuri
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Al-Tijary : Jurnal Ekonomi dan Bisnis Islam

 1 
Apakah Promosi Islami dan Hedonic Shopping Motivation Mempengaruhi Perilaku Impulsive Buying Generasi Z? Azid, Raka Malik; Machfudz, Masyhuri
Al-Tijary Vol 8 No 2 (2023): AL-TIJARY VOL. 8, NO. 2, JUNI 2023
Publisher : Faculty of Islamic Economics and Business Sultan Aji Muhammad Idris State Islamic University Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/at.v8i2.4972

Abstract

The emergence of Muslim fashion in Banyuwangi can be attributed to the inclination of the Z generation to utilize e-commerce platforms for fashion shopping, hence promoting impulsive purchasing behavior. The current study aims to examine how the perception of islamic promotion and hedonic shopping motive influence impulse purchase, with happy emotions serving as a mediator in the context of Muslim fashion products. This study focuses on clients belonging to Generation Z in Banyuwangi Regency who have made purchases using e-commerce platforms. This study employs a quantitative research design with an explanatory approach. It has a sample size of 100 participants selected using purposive sampling methods. The survey results obtained through an online questionnaire with a Likert scale were subsequently analyzed using path analysis in SPSS. The findings of this study indicate that employing Islamic advertising and hedonic impacts can enhance consumers' favorable emotions towards Muslim fashion products via e-commerce. Furthermore, the indirect impact of favorable emotions serves as a mediator for the effect of of islamic promotion on impulsive purchasing. However, it is important to note that various good emotions do not mediate the relationship between hedonic shopping incentive and impulsive purchase. This research has implications for the implementation of marketing strategies for business people who use e-commerce platforms.
Co-Authors Abdul Basit Abdul Rahman H.A Achmad Sani Supriyanto Adi Atmoko Ahmad Mahmdud Kawirian Ahmad Mubbin Ahmad Nashih D.C Akhmad Robayt A Alfa Alvin Salvatore Ali Rahman Alif Farhan A. K Alifia Zuhriatul Alifa Alya Anggraeni Purboretno Anita Wulandari Anni Rosaidah Z Ariska, Moh. Asrianto Asrianto Augusto da Costa Avida Ilayna Azid, Raka Malik Bambang Siswadi Binti Chabibah Fatchiyyah Budiar Budiar Dedi Wahyudy Dewi Mas’udah Dicky Efendi Dita Aulia Rahmah Dita Aulia Rahmah Efendy, Hakam Eka Purnamasari Eko Suprayitno Erika Chindy Fitta Sari Farhatul Qolbi Farida Syakir Fatimatuz Zahroh Fisal Ghufron Hasan Gilang Kurniawan Hakam Efendy Hanny Lubaba Hany Lubaba Hardiyono, Tommy Indah Savira D.H Indah Yuliana Iqbal Maulana El Irfan Sanusi Izzatin Nisa' Ja`far Nawawi Joko Sujatmiko Jumrotin Nur Aini Junaidi Junaidi Junaidi Junaidi Kamilah, Nahdhiyatul Khairuddin Khairuddin Khoiryah, Nikmatul Lakszuardi Amartya Rahardian Leny Septiani M. Shidqi Alimul Hikam Mahmudah Mahmudah Mercy Aprilia Dyah Arini Miftakhul R Moch. Choiron Ardiyansyah Mochammad Zainul Arifin Moh Fauzi Moh. Daib Abha Mohammad Nurhadi Sudjoni MUHAMMAD MANSUR Muhammad Zaky R Muhari, Muhammad Dheo Adrian Nadrotin Mawaddah Nahdhiatun Kamila Nanik Wahyuni ‎ Nikmatul Khoiriyah Nikmatul Khoiryah Noor Shodiq Askandar Nour Athiroh Abdoes Sjakoer Nur Shodiq Askandar Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurhidayati, Nurhidayati Olyvyatur Rizky Pitria Nur R Puji Rahayu Putri Malikha Rahmawati, Nisma Ula Shoumi Ratna Budi Astutik Reza Azmi F Risda Sufidiana Rizki Zulkarnain Rosichin Mansur Sania Maya I Selia Setianti Shabillah Octavella L Sinta Dewi Nur Aviva Siswadi, Bambang Siti Nur Atijah Sitti Mutmainnah Sri Andriani Sri Hindarti Syathori, Ahmad Dedy TITIS SURYA MAHA RIANTI Tommy Hardiyono Ubaidillah Ubaidillah Ulul Azmi Ulul Azmi Umar Hasan Hidayatullah Umi Julaihah Umi Nadhiroh Ummu Chariska Vivin Maharani Ekowati Wafiq Azizah Wahdah Nur Faizah