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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Jurnal Keuangan dan Perbankan BISMA (Bisma dan Manajemen) Media Wisata Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Bisnis Indonesia al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Pendidikan Edutama MABIS: Manajemen dan Bisnis Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Jurnal Abdimas Madani dan Lestari (JAMALI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Sri Setyo Iriani
Universitas Negeri Surabaya
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Journal : Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship

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Implementasi Project-based Learning untuk Meningkatkan Entrepreneurial Mindset dan Entrepreneurial Skills pada Siswa SMK Nurul Islam Inayah Ilahiyyah; Sri Setyo Iriani; Harti Harti; Muchammad Ghozi Izzuddin
Jurnal Maksipreneur Vol 11, No 2 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v11i2.885

Abstract

In the 5.0 society era, people are required to be able to balance economic progress in solving social problems. A community can be involved through the integration of computing and physical world space to empower the community's economy and solve social problems, especially in the field of education. Rationally, education can affect the development of the economic sector. Entrepreneurship learning from an early age is needed to improve the progress of a country. The presence of entrepreneurial groups can create job opportunities, increase welfare and per capita income, and reduce unemployment. This study aims to find ways to increase the entrepreneurial mindset and entrepreneurial skills through entrepreneurship learning. The method used in this research is action research with a Project-based Learning (PJBL) approach which is applied to class XI students of SMK Nurul Islam in Bicabi Village, Dungkek District, Sumenep Regency, East Java Province with 15 people as informants. The findings in this study indicate that the PJBL produces product development outputs from each team formed and following the Minimum Completeness Criteria (KKM). Therefore, the PJBL plays an important role in increasing the entrepreneurial mindset and entrepreneurial skills of the students in honing their knowledge and skills process to become entrepreneurs.
Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia Devie Rusiana; Sri Setyo Iriani; Andre Dwijanto Witjaksono
Jurnal Maksipreneur Vol 12, No 2 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i2.1081

Abstract

The era of technology, business competition, and increasingly rapid business growth requires companies to have an efficient and effective marketing strategy. One of the marketing strategies that can generate buying interest is celebrity endorsers and electronic word of mouth (E-WOM). The purpose of this research is to find out how much influence the celebrity endorser and E-WOM variables have on buying interest with the brand image as a mediating variable in Tokopedia e-commerce. This research is of the type of explanatory research with research subjects, namely all consumers who know Tokopedia e-commerce. Determination of the research sample using purposive sampling method with a total of 120 respondents. The processing of this research data uses Partial Least Square (PLS) analysis as a data analysis technique, namely SmartPLS as a tool for processing data. The results of this study indicate that celebrity endorsers have a positive and significant influence on purchase intention, while E-WOM does not have a significant influence on the purchase intention of Tokopedia consumers. Furthermore, celebrity endorsers, E-WOM, and brand image have a positive and significant influence on the buying interest of Tokopedia consumers. Based on the mediation test, the results of this study found that Tokopedia's brand image was able to mediate the influence of celebrity endorsers and E-WOM on consumer buying interest.
Co-Authors Achmad Kautsar Achmad Rofian Djunaedi Achmad Rofian Djunaedi Agitya Kristantoko Agus Heru Maryanto Akbar, Achmad Muktafi Akbar, Aria Syaiful Al Romdany, Muhammad Aqil Muhsin Alfinatu Nikmah Ana Fitria Anang Kistyanto Andre Dwijanto Witjaksono Annisa Ristanti Arkan, Irsyad Arshad, Azlin Syafinaz Bintang Jalasena Anoraga Budi Purwoko Darmawan, Mirza Dwi Devie Rusiana Dewie Tri Wijayati Dewie Trie Wijayati Dian Anita Nuswantara Dicky Adi Nugroho Dinda Novitasari Albar Dwi Putri Septiara Dwiarko Nugrohoseno Dwiastuti Setyorini Emy Indriaswati Eri Rahardian Fadilah Rizki Solikhah Fahmiroellah Fariz Ismail Fanny Anggraeny Putri Febriana Sa'idah Firdha Afsari Putri Harti Hasanah, Inggrit Aulia Wati Hery Widijanto Inayah Ilahiyyah Ismail, Fahmiroellah Fariz Jayanti, Winka Alfi Jun Surjanti Kartika Ayu Wulandari Kartika Ayu Wulandari Khakim, M. Azizul Kusumawardani, Febriana Lathifa Lailatul Maghfiroh LAILATUL MAGHFIROH Lilis Ariyanti Lucia Tri Pangesthi. Luli Prandita M. Syah Syeh Iskhaq Martianto, Ishma Alfisa Masitha, Kharisma Nur Meylia Elizabeth Ranu Mirza Dwi Darmawan Muchammad Ghozi Izzuddin MUSDHOLIFAH MUSDHOLIFAH Nadia Asandimitra Haryono Novie Noordiana Rachma Yulia Novie Rachma Yulia Nugrahani Astuti Nugroho, Dicky Adi Nur Afifah Rosnadia Putri Prisma Pradana Suwarno Putri Puguh Yulianto Puguh Yulianto Purwohandoko Purwohandoko Putri Nurzhavira Gusti Putri, Fanny Anggraeny Ratih Amelia, Ratih Ratna Ika Sari Raya Sulistyowati Reynaldi Dwi Junianta Ria Astuti Andrayani Ria Astuti Andrayani Ria Astuti Andrayani, Ria Astuti Ristanti, Annisa Rizka Fadillah Rizky Ramadhany Sito Putri Rozaq, Khoirur Sakianata Maulidina Minarta Sanaji Sanaji Sanaji Sanaji, Sanaji Sanaji, Sanaji Sayuti, Nazura Mohamed Siti Sri Wulandari Sito Putri, Rizky Ramadhany Solly Aryza Sucihati, Roos Nana SUJARWANTO Tamara Virsa Putri Taty Untari Ulil Hartono Wibowo, Ristiaji Ari Winka Alfi Jayanti Yessy Artanti