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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Current Biochemistry Jurnal Mirai Management JTP - Jurnal Teknologi Pendidikan Majalah Ilmiah Warta Dharmawangsa Jurnal Transportasi Multimoda Jurnal Publikasi Ilmu Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Point Equilibrium Manajemen dan Akuntansi Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat J-mace : Jurnal Penelitian
Maria Magdalena
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Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis

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Pengaruh Kualitas Layanan dan CRM terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Mediasi : Studi Wewe Travel Maria Magdalena; Wahju Wulandari; Mulyono Mulyono
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 2 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i2.1666

Abstract

In this area service is very important with many people who use it to travel far or near or just send package. Data analysis using path analysis with the help of SPSS 27 and SmartPLS 4.0 software. The results of the study indicate 1) there is no significant effect of service quality on customer satisfaction 2) there is a significant effect of customer relationship management on customer satisfaction 3) there is a significant effect of customer satisfaction on customer loyalty 4) there is an effect of service quality on customer loyalty 5) there is an insignificant effect of customer relationship management on customer loyalty 6) there is an insignificant effect of service quality on customer loyalty through customer satisfaction 7) there is a significant effect of customer relationship management on customer loyalty through customer loyalty.
Co-Authors Akhmad Rizal Arifudin Andree Putra Anzy Indrashanty Apri Muhammad Akbar Belgiawan, Prawira Fajarindra Cindi Ulandari Damayanti, Elok Dedy Cahyadi Dedy Sushandoyo Diah Ayu Nofianti Elviana R. Simbolon gifelem, agustinus gideon Harimukti Wandebori Hartanti Hartanti Hasriwan Putra Heni Jusuf Herawati Herawati Herma Juniati Hidayah Fitriana Hyakansa Hyakansa Irawati Andriani Jeki Algusri Liane Okdinawati Listantari Listantari Lucia Sri Istiyowati Marlia Herwening Muh Fauzi MUHAMAD RIZKI Mulyono Mulyono Oktofa yudha Sudrajad Patria Nagara R. Eko Indrajit Reslyana Dwitasari Rita Pasaribu Salsabila, Unik Hanifah Subiakto Soekarno Suci Susanti Sugiyanto Sugiyanto Tari Yulianda Putri Tubagus Iqbal Maulana Umiyatun hayati Triastuti Wahju Wulandari Waras Nurcholis Widya Permatasari Win Akustia Yessi Gusleni yuveline aurora Zul Fadli