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Journal : AMMA : Jurnal Pengabdian Masyarakat

Pelatihan Aplikasi E-Commerce Desa Cisantana Kuningan Guna Meningkatkan Potensi Ekonomi Arif Rinaldi Dikananda; Nining Rahaningsih; Irfan Ali
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 : September (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Cisantana Kuningan Village, in carrying out its entrepreneurship, has used the internet, but the use of this technology has not been optimal. The problem faced by partners is that the use of information technology is still not optimal as a promotional medium for their entrepreneurial products. Partners' limited knowledge and ability to use internet media and e-commerce media is limited to using the WhatsApp application. The solution offered by the PM team is to solve the problems faced by partners by holding training on the use of e-commerce media literacy technology as a product promotion medium. The PM implementation method consists of field surveys, permits, problem analysis, problem solutions, implementation, evaluation and reporting. The output results that will be achieved in this activity are increasing the ability of partners in utilizing information technology and the ability of partners in creating promotional media.
Mengangkat Kreativitas Dan Daya Saing: Pendampingan Inovasi Desain Kemasan Produk UKM Cirebon Arif Rinaldi Dikananda; Edi Wahyudin; Siskawati; Tiar Imam Muarif; Nurilah
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 09 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Small and Medium Enterprises have an important role in moving the wheels of the economy in Indonesia. Because business management is carried out in a simple and uncomplicated manner, many business actors make SMEs their main choice as business platforms that generate economic value. However, SME products are often underestimated because the packaging is less attractive or does not provide the information that consumers need. The results of assistance activities in Cirebon SME product packaging design innovation, it can be concluded that this effort has succeeded in increasing the creativity and competitiveness of small and medium businesses in Cirebon. This assistance is able to open new insights regarding product packaging design, helping Cirebon SMEs to create a strong and attractive visual identity for consumers. As a result, Cirebon SME products have become more prominent in the market, attracting the interest of more consumers, and strengthening their position in the industry. Apart from that, this activity also strengthens the synergy between Cirebon SMEs. They can share ideas, experiences and knowledge related to packaging design, creating a community that supports each other and motivates each other to continue to innovate. This assistance not only provides benefits in the short term, but also has the potential to have a positive impact in the long term. With attractive packaging designs, Cirebon SME products can expand the market and compete with similar products from other regions. Overall, assistance with product packaging design innovation for Cirebon SMEs has brought significant positive changes for SMEs. This proves that investment in packaging design is an important strategic step to increase competitiveness and advance the SME sector in Cirebon.