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Faqih Udin dan Jono M. Munandar Meivita Amelia
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat, Indonesia 16680
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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

 1 
Faktor-faktor yang Memengaruhi Kinerja Tenaga Kependidikan di Institut Pertanian Bogor (IPB) Yuhanna Aftika; Jono M Munandar; Muhammad Syamsun
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 2 (2017): JABM Vol. 3 No. 2, Mei 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.2.208

Abstract

The purpose of this study is to analyze factors that directly and indirectly affecting the employee performance of Bogor Agricultural University (IPB). There were 150 respondents involved in this research taken by with a sample pulling technique using the proportional random sampling. This research methodology used descriptive analysis and SEM analysis with PLS methods. The results showed that individual factors, psychological factors and organizational factors directly affect the performance of the administration staff. Individual psychological factors and organizational factors also influence indirectly to the performance of the administration staff through psychological factors. Organizational factor is the dominant factor affecting the performance of administration staff of IPB.Keywords: individual factors, psychological factors, organizational factors, the performance of employees, partial least square (PLS).ABSTRAKPenelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi kinerja tenaga kependidikan di Institut Pertanian Bogor (IPB) baik secara langsung maupun tidak langsung serta menganalisis faktor dominan yang berpengaruh. Responden dalam penelitian ini sebanyak 150 orang dengan teknik penarikan sampel menggunakan proportional random sampling. Metode penelitian ini menggunakan analisis deskriptif dan analisis Structural Equation Modeling (SEM) dengan metode Partial Least Square (PLS). Variabel laten pada penelitian ini adalah faktor individu, faktor psikologi, faktor organisasi dan kinerja. Hasil penelitian menunjukkan bahwa faktor individu, faktor psikologi dan faktor organisasi berpengaruh secara langsung terhadap kinerja tenaga kependidikan di IPB. Faktor individu, psikologi, dan organisasi juga berpengaruh secara tidak langsung terhadap kinerja tenaga kependidikan melalui faktor psikologi. Faktor organisasi merupakan faktor dominan yang berpengaruh terhadap kinerja tenaga kependidikan di IPB.Kata kunci : faktor individu, faktor psikologi, faktor organisasi, kinerja pegawai, partial least square (PLS).
Analisis Atribut Produk Pada Manajemen Mutu Proses Produksi Daging Sapi di RPH PT. Elders Indonesia, Bogor Asep Hapidin; Abdul Basith; Jono M. Munandar
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 5 No. 1 (2019): JABM Vol. 5 No. 1, Januari 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.5.1.84

Abstract

This study aimed to identify and analyze product attributes that affect the quality management of the beef production process in PT. Elders Indonesia, as well as to evaluate the quality management system and food safety management system, and formulate alternative improvement strategies on product attributes that are in line with consumer desires and expectations. The research method used brainstorming to identify product attributes, QFD analysis to determine the specifications of consumer needs and desires, self-assessment for the assessment of the application of SMM and SMKP, HACCP for identification of hazards in the production process, and AHP for the formulation of alternative priority improvement strategies. The results of the study showed that there were 15 attributes that the consumers considered when buying beef in PT. Elders Indonesia. Meanwhile the elements of ISO 9001: 2008 quality management in the production and HACCP food safety management system as a whole have been fulfilled and have been applied well. Based on the identification of critical control points at the process stage, there are 4 critical control points that must be considered by PT. Elders Indonesia. AHP analysis results showed that fat thickness (0.457) is the main improvement priority that must be conducted by the company.Keywords: quality management, product attributes, beef, slaughterhousesAbstrak: Penelitian ini bertujuan mengidentifikasi dan menganalisis atribut-atribut produk yang berpengaruh pada manajemen mutu proses produksi daging sapi di RPH PT. Elders Indonesia, serta mengevaluasi sistem manajemen mutu dan sistem manajemen keamanan pangan, merumuskan alternatif strategi perbaikan pada atribut produk yang sesuai dengan keinginan dan harapan konsumen. Metode penelitian menggunakan brainstorming untuk identifikasi atribut produk, analisis QFD untuk menetapkan spesifikasi kebutuhan dan keinginan konsumen, self Assessment untuk penilaian penerapan SMM dan SMKP, HACCP untuk identifikasi bahaya pada proses produksi, AHP untuk perumusan alternatif strategi prioritas perbaikan. Hasil penelitian menunjukan bahwa yang menjadi pertimbangan konsumen dalam membeli daging sapi PT. Elders Indonesia sebanyak 15 atribut. Sementara itu unsur-unsur manajemen mutu ISO 9001:2008 pada bagian produksi dan sistem manajemen keamanan pangan HACCP secara keseluruhan telah dipenuhi dan telah diaplikasikan dengan baik. Berdasarkan identifikasi titik kendali kritis pada tahapan proses diperoleh empat titik kendali kritis yang harus diperhatikan oleh PT. Elders Indonesia. Hasil analisis AHP menunjukan bahwa ketebelan lemak (0,457) merupakan prioritas perbaikan utama yang harus dilakukan perusahaan.Kata kunci: atribut produk, manajemen mutu, daging sapi, rumah pemotongan hewan 
THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND) Ribka Cynthia Munthe; Jono M Munandar; Muhammad Syamsun
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 1 (2020): JABM Vol. 6 No. 1, Januari 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.1.207

Abstract

One of the popular technology-based services is online transportation. The company provides transportation services that can be accessed through an application on a smartphone. Therefore, the technology readiness of consumers needs to estimate the perception and behavior of the consumer. This research compared online transportation in Indonesia and Thailand by identifying the characteristics and technology readiness of online transportation consumers and the influence of technology readiness towards behavioral intention. This research was conducted in Indonesia and Thailand by a survey on 500 university students who were the online transportation consumers. The study used descriptive analysis and Partial Least Squares (PLS) analysis. Data processing used Mirosoft Excel 2010 software and SMART PLS. The results showed that consumer’s perception in Indonesia and Thailand was no different. In hypothesis test found that two accepted hypotheses, H1: optimism affected behavioral intention, and H5: favorableness affected behavioral intention. Keywords: behavioral intention, favorableness, online transportation, SEM PLS, technolgy readiness Abstrak: Salah satu layanan berbasis teknologi yang populer adalah transportasi online. Perusahaan menyediakan layanan transportasi yang dapat diakses melalui aplikasi pada smartphone. Oleh karena itu, kesiapan teknologi konsumen perlu dilihat untuk memperkirakan persepsi dan perilaku konsumen. Penelitian ini akan menganalisis perbandingan transportasi online di Indonesia dan Thailand, di mana tujuannya adalah untuk mengidentifikasi karakteristik dan kesiapan teknologi transportasi online konsumen di Indonesia dan Thailand dan untuk menganalisis pengaruh kesiapan teknologi terhadap niat perilaku pada konsumen transportasi online. Penelitian ini dilakukan di Indonesia dan Thailand dengan menggunakan kuesioner kepada 500 mahasiswa yang merupakan konsumen transportasi online. Metode yang adalah analisis deskriptif dan analisis Partial Least Squares (PLS). Pemrosesan data menggunakan bantuan perangkat lunak Mirosoft Excel 2010 dan SMART PLS. Hasil penelitian menunjukkan bahwa persepsi konsumen di Indonesia dan Thailand memiliki hasil yang tidak jauh berbeda. Dalam pengujian hipotesis ditemukan dua hipotesis yang diterima, H1 yang menyatakan bahwa optimisme berpengaruh pada niat perilaku dan H5 yang menyatakan bahwa kesukaan berpengaruh pada niat perilaku. Kata kunci: behavioral intention, favorableness, online transportation, SEM PLS, technolgy readiness
Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement Afra Nazhirah; Jono Mintarto Munandar; Ujang Sumarwan
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.330

Abstract

Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity variable is deemed necessary, considering the risks that arise from selecting inappropriate celebrities. It is also important to explore whether different categories lead to different responses. The aim of the study was to analyze the effect of differences in endorser familiarity and product categories on compatibility with products, attitudes towards advertisements and brands and purchase intentions of Y generation consumers in cosmetic advertisements. This research is a 2x2 factorial experimental study using Multivariate Analysis of Variance (MANOVA). There were 2 stages of the research, the first stage was the pre-test with 30 research participants to select celebrities and the second stage was the main test with 156 participants who were divided into 4 experimental groups. The results of the study stated that differences in celebrity familiarity had no effect on compatibility with products and attitudes towards brands, but had an effect on attitudes towards advertisements and purchase intentions. Differences in product categories and interactions between familiarity and categories show insignificant results. Celebrity endorsers with high or low familiarity currently both have the same potential and each endorser has its own market. Companies should increase consumer product involvement by repeating information. Keywords: attitude towards advertising and brand, endorser familiarity, experimental study, purchase intention, product categories
The Influence of Tiktok Content With Model AISAS on Purchase Intention of Muslim Fashion Products (Case Study: In The Special Region of Jakarta Province) Panlevi, Sandi; Munandar, Jono Mintarto; Beik, Irfan Syauqi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1051

Abstract

Background: The development of social media, especially TikTok, has led to the birth of the social commerce era that changes digital marketing strategies, including for Muslim fashion products. With its short video and live streaming features, TikTok enables quick interaction between creators, sellers, and consumers. Jakarta as an urban center with Muslim majority becomes a strategic market for this industry. In this context, the AISAS (Attention, Interest, Search, Action, Share) model is used to understand the influence of TikTok content on consumer purchase intention, with an emphasis on the importance of relevant, engaging, and emotional content strategies.Purpose: This study analyzes the influence of TikTok content using the AISAS model on Muslim fashion purchase intentions in Jakarta. As a metropolitan area with urban Muslim consumers, Jakarta residents are highly trend-conscious and enjoy shopping.Design/Methodology/Approach: This quantitative research involved 260 male and female TikTok users aged 18-70, Muslim and have watched live streaming and short video marketing in Jakarta using purposive sampling and analyzed using SEM-PLS and descriptive methods.Finding/Result: TikTok's short video marketing proved more effective than live streaming in attracting consumer attention, interest, and search. The AISAS model is a relevant mediator in explaining purchase intention, while product quality, price, and satisfaction play a major role in driving action and share. Authentic and interactive content from short videos and live streaming builds trust, creates trends, and encourages purchase and loyalty to Muslim fashion products.Conclusion: Companies should integrate short videos marketing and live streaming using the AISAS model, emphasizing experience, attention, and engagement. Personal preferences outweigh brand popularity in influencing purchase decisions.Originality/Value: A comparison of TikTok's two content strategies (short video and live streaming) in one study directly linked to purchase intention provides a unique perspective. The comprehensive integration of the AISAS model in the TikTok social media context is an approach that is still rarely used in video-based digital content marketing research. Focus on Muslim fashion products and a specific location (Jakarta), which provides contextual distinctiveness in seeing how global social media trends interact with local culture and preferences. Keywords: AISAS, social media, fashion muslim, purchase intention, TikTok content
Pengaruh Entrepreneurial Marketing dan Internet Marketing Pada UMKM Bawang Goreng Kabupaten Kuningan Terhadap Daya Saing Yuningsih; Muhandri, Tjahja; Munandar, Jono M
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.176

Abstract

This study aims to analyze the effect of internet marketing and entrepreneurial marketing on the competitive advantages of fried onion MSMEs in Kuningan Regency. The analytical method used is descriptive analysis and structural analysis with the PLS-SEM (Partial Square Least-Structural Equation Modeling) approach. The results of this study indicate that the characteristics of fried onion business actors are dominated by women as much as 67 percent, the age of the majority of business actors is in the productive age range of 30-40 years, and in general, they have a high school / vocational / MA education level and their initial job before starting a business is never or not working or housewives. The majority of business actors have the reason that the business they run follows in the footsteps of their parents/relatives and the majority of the businesses they run are 1-10 years old. SEM analysis indicates that internet marketing has a positive influence on entrepreneurial marketing and competitive advantages, as well as entrepreneurial marketing which has a positive influence on competitive advantages. Managerial implications that can be carried out by business actors are participating in skills development training using digital technology and actively using the internet to expand marketing reach. For the government by making skills development training using digital technology for marketing. Keywords: competitive advantages, entrepreneurial marketing, internet marketing, SEM PLS, SMEs
Perbandingan Hasil Iklan Meta PT Kuliah Saham Indonesia Berdasarkan Tipe Konten dan Waktu Penerbitan: Comparative Analysis of Meta Advertising Results of PT Kuliah Saham Indonesia Based on Content Type and Publishing Time Azzahra, Tiara; Munandar, Jono Mintarto
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.615

Abstract

PT Kuliah Saham Indonesia is an online educational content creator about investing and trading in the stock market as a solution to increase the knowledge of the millennial generation in the field of investment and stock trading. This research aimed to determine the characteristics of audiences on the advertising results of PT Kuliah Saham Indonesia, analyze the differences in advertising results based on the type of content and advertising publishing time used by PT Kuliah Saham Indonesia, describe alternatives to the best advertising strategy of PT Kuliah Saham Indonesia based on the type of content and time of advertising issuance. The analysis methods used are descriptive analysis, Two Way Anova analysis, and Simple Additive Weighting analysis. The sample used in this study was a meta advertisement of PT Kuliah Saham Indonesia in June 2022. The results showed that there were significant differences in ad content types, no significant differences in publishing time, and there were significant interactions with content types and publishing times. In addition, content type 3 with a value of 2.84 and nighttime publishing time with a value of 2.50 is the best advertising strategy at PT Kuliah Saham Indonesia. Keywords: content type, meta ads, two way anova, simple additive weighting, PT Kuliah Saham Indonesia
Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement Nazhirah, Afra; Munandar, Jono M; Sumarwan, Ujang
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.330

Abstract

Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity variable is deemed necessary, considering the risks that arise from selecting inappropriate celebrities. It is also important to explore whether different categories lead to different responses. The aim of the study was to analyze the effect of differences in endorser familiarity and product categories on compatibility with products, attitudes towards advertisements and brands and purchase intentions of Y generation consumers in cosmetic advertisements. This research is a 2x2 factorial experimental study using Multivariate Analysis of Variance (MANOVA). There were 2 stages of the research, the first stage was the pre-test with 30 research participants to select celebrities and the second stage was the main test with 156 participants who were divided into 4 experimental groups. The results of the study stated that differences in celebrity familiarity had no effect on compatibility with products and attitudes towards brands, but had an effect on attitudes towards advertisements and purchase intentions. Differences in product categories and interactions between familiarity and categories show insignificant results. Celebrity endorsers with high or low familiarity currently both have the same potential and each endorser has its own market. Companies should increase consumer product involvement by repeating information. Keywords: attitude towards advertising and brand, endorser familiarity, experimental study, purchase intention, product categories
Co-Authors Abdul Basith Abdul Kohar Irwanto Abdul Rashid Aditya Pandu Nugraha Afra Nazhirah agung setiawan Agustina Setiyawati Ahmad Khoirun Nasihin Akmalia Zahra Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amzul Rifin Anggara, Muhamad Rafi Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Azzahra, Tiara Bagus Sartono Basith, Abdul Chairunnisa, Siti Maharani Deviany Amanda Rizki Dharmawan Santoso, Dharmawan Dinda Emmy Gusti Sofhia Eka Yunita, Eka Eko Ruddy Cahyadi Eria Putri, Angghina Fauzi, Luthfi Faishal Fauzi, Siti Ismi Diningty Fety Nurlia Muzayanah Fu Jing Yi Furqon Syarief Hidayatulloh Galura Aqila Cakra Gendut Suprayitno Gumbira Said Handayani, Nesti Hanum, Nikmah Hardiana Widyastuti Hartrisari Hardjomidjojo Hasanah, Hibatul I Ketut Suada I Made Sumertajaya Irfan Syauqi Beik JAENAL EFFENDI Jasiulewicz, Anna Joko Purwono Kartikawati, Windha Dwi Khairiyah Kamilah Komala sari, Komala Lestari, Dyah Tri Linda Fitriani Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Machfud Machfud Maulida, Annisaturrahmah Ma’mun Sarma Mokhamad Syaefudin Andrianto Muhammad Nur Aidi Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Musa Hubeis Nadhry Nadirman Nur Majdina Nurullah Sururi Afif Panlevi, Sandi Pratama, Fredie Puspanegara, Ladia Putranto, Eko Aji Qital, Dari Aulia Rabbani, Ahmad Dzaki Restutiani, Meila Rosanty Reyna Nadhya Ulhaq Reza Hadim Adiwiguna Ribka Cynthia F. Munthe Ribka Cynthia Munthe Rizal , Fikri Samsu Saniatun Nurhasah Sarma, Ma’mun Sembiring, Ifan Hernata Setio Pramono Silvia Dewi Sagita Andik Siti Ismi Diningty Fauzi Slamet Budijanto Slamet, Alim Setiawan Sri Ariyanti Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Syarifuddin Nur Tajuddin Bantacut Tjahja Muhandri Triatmoko, Cinde Ujang Sumarwan Ulhaq, Reyna Nadhya Wiwin Nurhasanah Worapishet, Thirarut Y.E. Hermawan Yani Nurhadryani Yanthi, Evy Rusmanida Yuhanna Aftika Yuningsih Zahra, Nisa Zainati Fakhrina