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Journal : La Zhulma jurnal ekonomi syariah

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN: (Studi Kasus Pada Narassi Coffee Tasikmalaya) Nurnawati, Rani; Muhammad Raihan
La Zhulma | Jurnal Ekonomi dan Bisnis Islam Vol 7 No 2 (2025): September 2025
Publisher : LPPM IAIT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/lazhulma.v7i2.559

Abstract

This study aims to determine the effect of product quality and price on customer satisfaction at Narassi Coffee Tasikmalaya. The background of this study is based on the high competition of coffee shop businesses in Tasikmalaya City, so that the right strategy is needed to maintain and increase customer satisfaction. The method used is quantitative with a survey approach through a questionnaire distributed to 30 respondents. Data analysis was carried out using multiple linear regression. The results of the study indicate that product quality and price partially and simultaneously have a significant effect on customer satisfaction. The higher the consumer's perception of product quality and price, the higher the level of satisfaction felt. This finding implies that Narassi Coffee needs to continue to maintain product quality and set competitive prices in order to increase customer loyalty and satisfaction sustainably.
Co-Authors Abdul Rahmat Abrar Yufer Abu Bakar Bill Gates Adinda Febriana Putri Afif Abdul Fattah Ainun Jariyah Alifka Julraida Rahmana Amaliah, Sri Amsyar Azri An Nida Sulistiana Andi Dio Nurul Awalia Anton Wibowo Anugerah APON ZAENAL MUSTOPA Aprinawati, Aprinawati Aradita Ratu Disanda Ardiansah Ariya Rangga Nugraha Ashfar, Nurul Miftah Rizqy Ataka Ni’am Ahmad Azzah Ulima Rahma Azzam Hakam Ghifari bayu pamungkas Berkat Perjuangan Ndruru Berlianingsih Kusumawati Cindy Trissia Fania Dani Firlanddani Davin Aditya Gunawan Desta Anggre Nadia Zira Devan Raditya Pratama Devi Mega Putri Dias Restuyali Rizqi Dimas Adi Saputra Dodit Ardiatma, S.T., M.Sc Elma Elsa Suryanovianti Enjeli Eraskaita Ginting Erma Hari Alijana Evi Rahmatin Fadida Zanetti Junaedy Fadilah Husnul Khatimah Fajri Valentino Farid Mubram Keliobas Farid Setiawan Filza Zatalina Sofiyan Gunawan Santoso Habibie Hafizzallutfi Harfinsha Aftha Assiddiqie Herman Irawan Hidayat Hilarius Raditya Priambada Purba Ikhsannul Hakim Wiratama Ilham Perdana Imam Santoso Indri Ariyanti Intansari Irene Mareta Widya Ningtyas Irgi Iqbal Jabal Rahmat Haedar Januar Irwansyah Juan Ewaldo Lingga Jud Jul Padri Karnila, Rahman Karnila Keanu Rafi Pratama Khairunnisa, Nurul Jihan Komarudin Shaleh Laras Widya Tri Utami Latif, Nur Ismy Leha Fitriyani M. Arief Rahman3 M. Iqbal, MA Maulana Kalilauw Maulidan, Muhammad Alif Mery Sukmiwati Mhd. Fadillah Ilham Sinaga Miracle Soplanit Miza Armayra Mugi Nasikhatun Solikhah Muhammad Alfatsany Wildan Muhammad Aziz Muhammad Lintar Kodratullah Muhammad Prasasti Agung Muhammad Rozan Khairi Muhammad Suja’i Mulyani, Heni Nabila Pebrilia Yolanda Putri Nada Deliza Putri Nasywa Syahidah Nia Kurniati Niko Priambhodo Nora Juni Amefa Noviyana Dila Sari Lubis Nur Azizah Nurhasni Hasan Nurnawati, Rani Nursapiah Harahap Nurul Utami Pebri Anwar Perani Rosyani Putra Jhonatan Mula Jaya Napitupulu Putri Purnamasari Rachmat Hidayat Insani Rahma Wahdiniwaty Rahmadi Rahmadya Aydini Raisha Fatiha Rizka Rama Wijaya Abdul Rozak Reni Marlina Sianturi Reynaldi Farid Rian Afriyan Ridwan Baehaqi Rometdo Muzawi, Rometdo Ryfan Maulana Ryfan Maulana Putra Hertaryawan Saefudin Zuhri Salsabillah, Winda Satiya Fadil Mahesa Sherlinda Irdianov Sibagariang, Yola Aprilia Sitti Nur Fatimah Sopiyan Apandi Subehan Sutisna Syam, Afdhal Hidayat Syamsir Syamsir T Rendy Julian Tamaulina Br. Sembiring Tambunan, Khairina Taruna Wijaya Tashid Tati Karhati Teng Berlianty Theodesia Lady Pratiwi Thia Fathona Tricillia Agustina Uut Tarissyaa Viera Putri Septianti Virgiawan Listanto Wahyu Hidayat Yan Yoyon Efendi Yul Yunazwin Yunita Fauzia Achmad Zaqi, Ahmad Muzaqi Zyela Mudiarti