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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) TEKMAPRO Journal of Industrial Engineering and Management Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Atma Jaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Management and Business Review Al Tijarah Jurnal Riset Ekonomi dan Bisnis J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Prosiding Seminar Nasional Pakar Indonesian Journal of Community Services Business, Economics and Entrepreneurship Jurnal Manajemen Bisnis Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Jurnal Manajemen Journal of Social Research Jurnal Ekonomi Trisakti Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Ekonomi Media Riset Bisnis & Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asian Journal of Social and Humanities Journal of Ekonomics, Finance, and Management Studies
Luki Adiati Pratomo
Universitas Trisakti
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Journal : Jurnal Pengabdian Masyarakat Madani

 1 
Pelatihan Dalam Menetapkan Strategi Komunikasi Pemasaran Yang Tepat Untuk Produk Dan Jasa dari UKM Luki Adiati Pratomo; Lavlimatria Esya; Ayu Ekasari; Ulfi Naria Rahmawati; Wanggi Citra Ameliana
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.709 KB) | DOI: 10.51805/jpmm.v1i2.34

Abstract

The COVID-19 pandemic has caused difficulties for small and medium-sized entrepreneurs, including students of the Bina Amanah Cordova School of Entrepreneurship which is a free diploma 1 (D1) school. SKBAC students or students are mostly young entrepreneurs or prospective entrepreneurs who are currently experiencing difficulties such as declining sales and even being forced to close due to COVID-19. One of the causes of the decline in sales is the difficulty of communicating with consumers considering that people choose not to leave their homes for shopping. For this reason, training on marketing communication strategies is carried out so that they can develop effective marketing communication strategies in reaching their target consumers. The method in carrying out training activities is to provide counseling to students. The counselors explain some of the tools that can be used in marketing communications such as advertising, sales promotion, events and experiences, direct marketing, publications, social media marketing, and personal selling. The results of this training show that students begin to understand the importance of marketing communication, can develop appropriate marketing communication strategies and can choose the right communication tools, one of which is social media marketing.
Co-Authors Adrian Nugroho Alauna, Farsea Zariva Almira Zerlinda Alwi, Muhamad Yusup Andina Seliani Annabelle, Katherine Asih, Rayi Retno Dwi astarini, dyah Ayu Ekasari Ayu Ekasari Bangun, Cicilia Cicilia Bangun CINDY CINDY Damayanti, Sisca Darra Pradita Hidayat Dian Elvira Dika Septariana Dyah Astarini Evi Vileta Lanasier Fadilah Intan Fauzi Farasky, Agung Fatik Rahayu Fatik Rahayu Ferdiansyah, Yoga Firdayeti Ghaffari, Andi Zhafran Giri Prahasta Giri Prahasta, Giri Gunawan Gunawan Handayani, Khoriro Hermansyah, Cyril Maximus Hidayat, Darra Pradita Ibrahim, Harsha Danya Indra Wicaksono Sugianto Intan Fauzi, Fadilah Jasmine Karina Khairunnisa Lisanti, Prameshwari Dinda Magetsari, Ovy Noviati Nuraini Marchsela Putri, Diva Maretta, Widy Ariesty Marisa Fitria Andika Mayasari Mayasari, Mayasari Muhamad Yusup Alwi Muhammad Kevin Humala Sakti Siregar Muhammad Ridwan Muhammad Ridwan Mulia, Muhammad Rizqi Murry Harmawan Saputra Murry Harmawan Saputra Murzid, Mikail Muhammad Haikal Nadila Dewi Nurkhoirunnisa, Alya Ovy Noviati Nuraini Magetsari Pratiwi, Eka Nur Ramba, Zelia Joanna Aurelia Raymond Siregar Restu Diannissa Risde, Kahti Ramadhia Santoso, Kenneth Seliani, Andina Septariana, Dika Shalsabilla, De'sya Shania Vebiola Manihuruk Sisca Damayanti Sisca Damayanti Soliana, Dilla Septeba Subastian, Jon Bryan Sugijono, Vincentius Malvin Ulfi Naria Rahmawati Wahyuni Rusliyana Sari Wanggi Citra Ameliana Wardah Islami Widya Iswara Wijaya, Sumadi Yoga Ferdiansyah Yulisphaputri, Fatimah Zerlinda, Almira