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All Journal Jurnal Studi Manajemen Organisasi Journal of Management and Business Review Jurnal Manajemen dan Bisnis Indonesia Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Mudiantono Mudiantono
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Journal : Jurnal Studi Manajemen Organisasi

 1 
PENGARUH NILAI PELANGGAN YANG DITAWARKAN SEKOLAH UNGGULAN NURUL ISLAMI SEMARANG TERHADAP KEPUASAN SISWA Bagus Yunianto Wibowo; Mudiantono Mudiantono
JURNAL STUDI MANAJEMEN ORGANISASI Vol 11, No 1 (2014)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.64 KB) | DOI: 10.14710/jsmo.v11i1.13156

Abstract

The research has the efforts of junior high school, high school and vocational school inUnggulan Nurul Islami (Nuris) Semarang, to become the institution that not only deliverswhat the needs of the students, but is also able to offer values that can satisfy the students.This research identified at least 4 (four) the troubles in this research besides found theproblem in service quality, human resources quality, and location of Unggulan NurulIslami Semarang. The research also get a referral earlier research that deserves to beresearched further in an upcoming research. Therefore, the formulation of the problem inthe research is how to increase student satisfaction in accordance with the expectationsof the school through the value of the customer. This research also formulate models and4 (four) research hypothesis.This research uses a sample of 100 students in junior high school, high school andvocational school Nuris Semarang. In this research using of intervening models (multipleregression analysis) and survey methods with questionnaires. Primary Data is requiredand tested is the quality of human resources, the quality of the education service,location, customer value offered and satisfaction of students.The results of this research demonstrating that the model and the four (4) hypothesisreceived significantly. And the research found that the quality of human resources (HR) isthe most dominant variables that affect student satisfaction through customer value.Therefore, it can be concluded to improve the quality of human resources at the juniorhigh school, high school and vocational school became the main determinant in studentsatisfaction through customer value at Unggulan Nurul Islami Semarang.Keywords: Human Resources Quality, Service Quality Education, Location, CustomerValue Offered, and Student Satisfaction
ANALISIS FAKTOR-FAKTOR ORIENTASI PASAR YANG MEMPENGARUHI KUALITAS LAYANAN DAN RELEVANSINYA TERHADAP KINERJA PERUSAHAAN Nur Pribadiyanto; Mudiantono Mudiantono; Utami Tri S.
JURNAL STUDI MANAJEMEN ORGANISASI Vol 1, No 2 (2004)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.274 KB) | DOI: 10.14710/jsmo.v1i2.4174

Abstract

ABSTRAKSI Tujuan utama dari penelitian ini adalah untuk menganalisis peranan kualitas perencanaan pemasaran dan sistem organisasi yang berpengaruh terhadap orientasi pasar, menganalisis pengaruh orientasi pasar terhadap kualitas layanan, dan menganalisis pengaruh kualitas layanan terhadap kinerja perusahaan. Oleh karena itu model penelitian yang dikembangkan dalam penelitian ini terdiri dari lima variabel, yaitu : peranan kualitas perencanaan pemasaran, sistem organisasi, orientasi pasar, kualitas layanan, dan kinerja perusahaan. Analisis data terhadap 115 responden, karyawan level supervisor di lingkungan PT. ( Persero ) Pelabuhan Indonesia III Cabang Wilayah Jawa Tengah (Tanjung Emas, Terminal Petikemas Semarang, Pelabuhan Tegal, dan Pelabuhan Tanjung Intan Cilacap ) diuji dengan alat analisis Structural Equation Modelling (SEM) dalam program AMOS 4.01. Hasil analisis data menunjukan bahwa semua hipotesis dalam penelitian ini dapat dibuktikan. Hasil analisis data menunjukan bahwa kualitas perencanaan pemasaran dan sistem organisasi berpengaruh secara signifikan terhadap orientasi pasar. Hasil analisis data juga menunjukan bahwa orientasi pasar berpengaruh positif terhadap kualitas layanan. Penelitian ini juga memperlihatkan bahwa kualitas layanan berpengaruh positif terhadap kinerja perusahaan. Penelitian ini menghubungkan hasil penelitian dengan implikasi teoritis dan implikasi manajerial. Keterbatasan dan agenda penelitian mendatang dijadikan acuan bagi para peneliti selanjutnya di waktu yang akan datang.   Kata Kunci :perencanaan pemasaran; sistem organisasi; orientasi pasar
Co-Authors Astrini Setyowirasti Bagus Yunianto Wibowo Debrina Andhike Kholidin Kholidin Lea Handayani Sudarmono Nadhissa Shadrina Zatalini Nur Pribadiyanto Utami Tri S.