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Mubarokah Mubarokah
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Journal : Return : Study of Management, Economic and Bussines

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Defining Future Strategies of Warehouse Receipt System Corporation With BCG Matrix Analysis (Case PT Food Station Tjipinang Jaya, Geneng Village, Geneng Sub-District, Ngawi Regency) Andromeda, Andromeda; Imam Hidayat, Syarif; Mubarokah, Mubarokah
Return : Study of Management, Economic and Bussines Vol. 2 No. 5 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i05.106

Abstract

The purpose of this research is to formulate the future strategies for warehouse receipt system corporation (PT Food Station Tjipinang Jaya) in Geneng Village, Geneng Sub-District, Ngawi Regency. This research uses Boston Consulting Group matrix analysis and use secondary data from BAPPEBTI as warehouse receipt system (WRS) regulator. Using data from BAPPEBTI (2020-2021) that consist of 7 rice commodity WRS managers, then reduced to 4 rice commodity WRS managers including PT Food Station Tjipinang Jaya. The management of PT Food Station Tjipinang Jaya Strategy decide to conduct strategic formulation using BCG matrix analysis between PT. Tjipinang Jaya Food Station and also 3 of its competitors during 2020-2021 for the rice commodity WRS business. And the results of this analysis it is known that PT Food Station Tjipinang Jaya has a market share of 47.20% and a market growth of 51.59%. Meanwhile, the relative market share value of PT Food Station Tjipinang Jaya is 0.513 times. PT. Tjipinang Jaya Food Station is in quadrant II (0.513 : 51.59%), namely the STARS quadrant. In this quadrant shows the performance of PT. Food Station Tjipinang Jaya with high market growth and relatively high market share. In the STARS quadrant, the strategy adopted by PT. Tjipinang Jaya Food Station is a strategy related to improving warehouse receipt system services consist of : integration strategies (backward, forward and horizontal), market penetration strategy, market development strategy and product development strategy.
Co-Authors Albert, Steffan Alifia F.D Andriyani, Della Agfy Dwi Andromeda Andromeda Anggraeni, Nimas Rizki Tri Aprianti, Cyntia Salsabilla Ayu, Rizky Curie, Gabriela Marie Dea Aji Puspitasari Devani, Livia Marcella Dewi, Erika Triana Dita Atasa Dwi Oktavia Nuraini Egita Ilma Zuwita Eko Priyanto Endang Yektiningsih, Endang Erma Yunita Surya Rahman Faisol Humaidi Fajar, Yunus Abdul Farah, Regina Fatchur Rozci Firdauzi, Aulia Fitriana, Nisa Hafiidhoh Hamidah Hendrarini Hariati, Hariati Harya, Gyska Indah Hastuti, Dhiana Putri Hidayat, Hana Safira Hilda Bagas Noveri Humairatus Shaliha IDA SYAMSU ROIDAH Ida Syamsu Roidah, Ida Syamsu Inas Arifatun Inas ’ Indah, Pawana Nur Indayati Mawarni Inti, Ristani Widya Irfan Bari Aslam Ismi Windra Desiga Kartika, amalia Kharismaningtyas, Alda Sylvia Kusuma, Randy Cahaya Laily, Dona Wahyuning Lusinto, Widodo Hari Mahiro, Septiana Dina Marinda, Ghin Uzdah Maulidiah, Alvin Mirza Andrian Syah Muhammad Ridwan Muhammad, Hawari Nafisah Qurrota A’yyun Noor Rizkiyah Nuriah Yuliati Prasmita Dian Wijayati Putri, Dinda Rhaima Ladisa Putri, Icha Alifia Yokendy Putri, Netta Aprillia Andaresta Rama, Dimas Aditya Ratnasari, Septilia Ratnawati, Ema Risqi Firdaus Setiawan Rosmanda, Rafensa Samputri , Ghea Lintang Sari Tondang, Ika Sari, Putri Nurmalita Sekar Arum Maryaning Kinasih Setyaningtyas, Megawati Mahardika Rizky Sigit Dwi Nugroho Sika Soedarto, Teguh Sri Widayanti SRI WIDAYANTI Suryani, Dewi Irma Syarif Imam Hidayat Tamtamalia, Herlin Dwi Dita Wahyu Santoso Wardani, Tiara Puspa Widayanti , Sri Yasintya, Dwi Meilani